How to open a store in a mall: a step by step plan. Detailed business plan for a business center

The services of copy centers are still in demand and are very popular. This happens through the use professional equipment, which is aimed at fast and high-quality results. At the same time, the cost of printing text is much lower than on a home printer, which periodically needs to be refilled and paper needs to be bought for it. It is also necessary to contact a copy center if you need to print color photographs and images. Rarely does anyone have the necessary equipment at home.

Business specifics

Copy center refers to special Customer Service, which provides services to the public in copying and printing any kind of documents in different formats.

Typically, clients are government agencies of various designated purpose, including higher and secondary educational institutions. At the same time, students often require services not only for printing information on paper, but also for scanning, copying, binding of term papers and theses.

Based on this, good copy center should provide the following services to the public:

1. Copying of all types, sizes and formats.
2. Lamination of important papers and documents. This is done so that over time the information is not lost and always remains in a readable and legible form.
3. Printing documents. Moreover, it can be black and white documents or papers with color inserts. That is, various charts, tables that may be needed for correct design term papers, theses, and laboratory assignments.
4. Manufacturing business cards. This process is not particularly difficult and will not take much time. But business cards cannot be printed on cheap and low-quality paper, so many customers turn to copy centers for such services, where there is always the right paper. Here, employees know how to use the necessary graphic editors with which you can quickly create good business cards.
5. Printing photos. It shouldn't become priority that a copy center can handle, but the presence of such a service will greatly help to expand client base. Not every person can afford to install a printer with a color cartridge at home, since refilling it and buying photo paper is a very expensive pleasure.
6. Printing brochures, books and teaching aids. It is much more profitable to perform such a service in a copy center than in a large and professional printing house, in which it is very expensive to reconfigure all the equipment for the sake of a small print run.
7. Manufacture of binding of term papers and theses. Without this, the student will not be allowed to defend his scientific work.

In copy centers, in addition to basic services, you can also provide additional services that will also generate income for small businesses. These include the sale of CDs of various formats, flash drives with various volumes memory, small stationery.

The more diverse services will be provided in the copy center, the higher the chance that customers will not only return here, but also bring other people with them.

Premises, location, target audience

To open a copy center from scratch, first of all, you need to right choose a place for its organization. It must take into account all the features target audience who will visit him.

Usually these are students of nearby schools and lyceums, higher or secondary educational institutions. In addition, teachers, teachers, medical staff become clients of the center. Also, all those people who need services for copying, printing documents, photographs and color images become customers.

Therefore, a copy center business plan should begin with choosing the right place to operate. It is best if it is located in close proximity to:

• higher and secondary educational institutions;
• communal organizations;
• medical institutions;
• large residential areas.

The location of your copier should be easily accessible. It is best if it is located in a place where there is a large flow of people in any direction.

It is very important to know how to organize a copy center so that after visiting it, people have only positive emotions. It should be properly organized and include:

• customer service room - 20 sq.m;
• storage room - 4 sq.m;
• a room for storing equipment - 15 sq.m;
• utility room;
• bathroom.

The best option would be a room with an area of ​​20-45 sq.m, which is located on the ground floor, for example, of a university, business center or shopping complex.

Necessary equipment

The organization of a copy center implies the purchase of the necessary equipment. But before you do this, you need to clearly define the services that you will provide at the beginning of your development. After the business pays for itself and attracts enough a large number of clients, you can expand the list of services. Therefore, the mandatory equipment for the full functioning of the copy center are:

• Laser.
• Jet.

The first is much more expensive. But its further maintenance is much cheaper than that of inkjet models.

If there is a financial constraint, then for the first time you can purchase 3-in-1 multifunctional equipment. That is, in one device there will immediately be a printer, copier and scanner. But over time, there will be more customers and you will have to provide several different services at the same time. Therefore, the 3 in 1 device can only be used for a short period of time.

In addition to the purchase of basic devices for the provision of various services, a copy center needs to purchase optional equipment. It includes:

• copier for A3 paper size in black and white;
• color copier;
• device for binding documents;
• laminating equipment;
• risograph.

The wider the range of services of the copy center, the more modern equipment should be present in it. You can not let the client go to another place for the necessary service. Therefore, over time, it will be necessary to install equipment for photo printing, making postcards and booklets. In addition to stationary devices, it is necessary to install on Personal Computer or laptop special licensed programs for design and graphics.

To make customers and employees feel comfortable and cozy in the copy center, you also need to take care of purchasing tables, chairs, cabinets and various shelves.

Business registration

The activity of a copy center is not subject to licensing. That is, to start work, you need to obtain a certificate from the Federal Tax Service and conduct business as an individual entrepreneur. The expense will be 2,000 rubles. Additional documents not required for this activity.

Advertising

In order for a copy center to make a profit, it must be properly advertised. This will help attract a large number of new customers. correct and efficient advertising consists of the following activities:

1. Signboards and outdoor advertising , which will be located near the copy center to indicate it to the flow of people passing by. It should be bright and colorful, but not irritating people.
2. Flyers and business cards. They can be distributed among students, pupils, employees of nearby organizations, as well as customers who have already contacted the copy center. People will be able to transfer information about the copy center to their friends, relatives and acquaintances.
3. Announcements on the Internet. Today it is very popular and effective to promote your business through social networks, specialized sites and forums.

Also, in the process, you can create your own website. So people can get all the up-to-date information about the services and the cost of them via the Internet at any convenient time.

Investments, costs and profitability

To know how much it will cost to open a copy center, you need to determine the prices for the services provided. They should not be higher than those of competitors, as potential customers can simply make a choice in their favor.

If 1 employee works in a copy center, then he must carry out his work with the following intensity:

• printing and copying in black and white format - 800-900 sheets per day;
• printing and copying in color format - 170-200 sheets per day;
• printing photos - 200-220 pieces per day;
• scanning - 80-90 sheets.

You will not be able to start working until you have a business plan with calculations for your copy center. If the norm is met, in 20-22 working days, the monthly revenue should be from 240,000 to 270,000 rubles in Moscow, 180,000 - 200,000 rubles in other regions.

In addition to revenue, it is imperative to take into account the costs that the copy center will incur in the first year of operation. These must include:

• rent;
• staff salaries;
• cost of equipment.

Based on this, the total amount of expenses per year in Moscow will be from 2.5 to 2.7 million rubles, in the regions - 1.8-2 million rubles.

Comparing all the figures, we can conclude that the profitability in the first year of operation will be from 15 to 16%. After the payback period has passed, a copy center in Moscow will increase this figure by 1-2%, a regional firm - by 3-4%.

To achieve such results, it is necessary to have not only the most expensive and modern equipment, but also to properly serve each client. Without exception, all employees must be polite and attentive, try to provide any type of service with the highest quality so that the client is completely satisfied with the work done.

Copycenter will be a great opportunity to earn a high level of income. In order for it to bring maximum profit, you need to take care of right organized work, quality materials and equipment, as well as to hire friendly and honest employees to work.

In order to attract a large number of new customers who may become permanent in the future, it is necessary to responsibly approach the advertising of your enterprise. If you draw up a business plan correctly, then in the shortest possible time your business will begin to make a profit.

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If you intend to start your own business, then it is worth preparing for a large number of all kinds of expenses. Much depends on what kind of business you are going to do. In most cases, people go into trade or entertainment. In the first case, grocery stores and children's goods stores stand out. They are the most profitable. As for entertainment, children's entertainment centers also occupy a special place here. In addition to the main costs associated with the acquisition or rental of a particular premises, with the purchase of goods and hiring workers, quite often the fundamental factor is also that you have to think about right choice advertising. However, all this does not stand in the way of purposeful and self-confident people who have decided to create their own business.

For initial development, rent will be enough for you small room in some big mall. And even if the right to rent in it is quite expensive (sometimes prices reach such heights that you can even buy an apartment or a car with this money), then here your point will attract a huge number of people even without special advertising costs. Large shopping centers serve several thousand customers every day, so the profitability of such a project is obvious. It is these ideas that drive people who start their own business.

What kind of business to open in a shopping center?

Initially, similar ideas to create several retail or service points in shopping centers arose in the largest cities in the world - in New York and London. Being role models, they contributed to the fact that their ideas spread in most countries of the world. And now in almost every city there are multi-storey centers with long "streets", along which it is not only pleasant to walk, but also much more convenient than running from one store to another. Especially when the weather outside is not very favorable for walking. Well, and to everything else, a lot of people work in shopping centers, who will also come to you from time to time in order to buy something, get a manicure (if a salon opens), do a haircut or fix some thing. Most often, shopping centers organize retail outlets, nail salons, children's playrooms and small cafes and restaurants.

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Stages of opening a retail outlet in a mall

Each opening of a store is carried out according to the same scheme. Separately from it, there is a mandatory procedure for registration of individual entrepreneurship with compulsory registration in the tax office and in the pension fund. When choosing an organizational form in this case, it is most often advised to indicate “individual entrepreneurship”, since it makes it possible to facilitate the tax reporting procedure. And, in addition, this organizational form involves a lower percentage of income tax.

After that, the general procedure for all begins. First, you decide what kind of product you will sell. Then you need to, in accordance with this, choose the right place that will provide you with a high level of attendance. In the future, depending on which place you have chosen, there may be 2 options. The first - you acquire this territory for rent from the administration of the shopping center, and the second - you buy the right to rent from the previous owner this room. Next you do interior decoration purchased store, recruit the required number of employees, purchase goods, install necessary equipment(cash desk, video surveillance) and go to the finish line.

More precisely, it will be only a start that needs to be worked out as efficiently as possible. To do this, you hold the opening ceremony on a grand scale, ideally inviting all visitors to the mall to it, organizing all kinds of events and promotions. Such initial support will attract initial customers, keep them, and subsequently they will attract everyone else. People demand attention. And the more often you aim to arouse interest in potential customers, the more often they will visit you.

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How to open a children's store in a shopping center?

Enterprises that involve the provision of any services to a children's audience are very profitable today. In addition, such a business is one of the leading and is in our country at the level of development. In other words, if you are going to implement ideas for children's clothing or some entertainment center then you won't be at a loss. After all, parents are almost never able to refuse a child. Although it should be noted that it is children's stores that require a certain approach, which is different from many other stores.

Thus, most of the goods that will be placed on the shelves must undergo mandatory certification.

Such goods include cosmetic and hygiene products for children, toys, children's clothing, furniture and much more that comes into direct contact with children. Voluntary certification is applied to products such as fixtures for a particular item, as well as items that only adults come into contact with - canopies over cribs or playpens.

Each item here must be supported by documents confirming that its quality complies with the standard in force in the country. Therefore, make sure that all the necessary documents are always at hand with the seller or store manager. After all, parents at any time can take an interest in such data. Well, do not forget that from time to time the tax inspectorate conducts inspections in order to identify all kinds of violations. Basic requirements for children's store is that it should be located on one of the lower floors, preferably on the ground floor. This is due to the fact that the main customers of such an institution will be future or real mothers with children. If your financial opportunities allow, then you should not lose sight of the fact that a small space in the store is allocated for play area for kids. This business, by the way, can also generate income. By setting up a small maze or a regular game room, you can "kill two birds with one stone" at the same time. Therefore, try to embody all possible ideas, and your business will flourish.

A modern shopping center through the eyes of customers is not only a place for shopping, but often a territory for joint family vacation. A wide variety of shops and boutiques are adjacent to cafes and food courts, cinema halls and children's playrooms, photo studios and video attractions. Where else, if not in a shopping and entertainment complex, can you get such an extensive base of potential customers?

Not every novice entrepreneur can afford to rent a place in a shopping center to open his own business: the cost of renting such premises is sometimes too high. This is compensated by a large flow of potential buyers, suggesting a good turnover. But in order to turn potential customers into real ones, you should choose a suitable business idea and conduct an active advertising campaign. We will talk about this and what else needs to be done to start a business in a shopping center.

How to start a business in a shopping center

Before you open a retail outlet or a service business in a shopping center, you first need to decide whether it will be an independent project or. If you want to start your own business from scratch, be prepared for the fact that you yourself have to learn the basics of entrepreneurship, develop a business plan, search for suppliers, train staff, etc. But at the same time, all your profits received as a result of entrepreneurial activities, will remain with you.

A franchise, on the other hand, involves opening and running a business according to a ready-made model using proven and already working technologies. And this applies to everything: planning, marketing, logistics, personnel policy etc. For a franchise, you will have to pay a lump-sum fee to enter a large network and regularly deduct a percentage of the proceeds (or profits) to the trademark owner (franchisor). Most retail outlets operating in large shopping centers are franchisees (buyers of well-known franchises).

Paperwork

Regardless of whether you open your own company or purchase a franchise, renting a point in a shopping center will become possible only when you have documents confirming the legality of the occupation entrepreneurial activity.

To work in the field of law, you will need to undergo a procedure state registration in the structural unit tax service. You can apply for the status of an individual entrepreneur (IP) or register a legal entity. The most common form of legal entity today is a limited liability company (LLC).

If you decide to form an LLC, check out how it happens. Everything about what documents are needed, where to apply and how to avoid possible problems.

After registering with the tax office, you will receive a certificate in your hands. Based on this document, you will be able to conclude a lease agreement with representatives of the shopping center. You may also be asked for the details of your company's current account, since the rent is usually transferred by bank transfer. Therefore, it is advisable to immediately (or LLC) in one of the banks.

Having dealt with the legal side of the issue, let's talk about what you can open in the mall and consider some interesting ideas.

Shopping Mall Business Ideas

The sphere of trade for small businesses is one of the most attractive. To open your own business, you do not need to purchase expensive equipment and hire a large number of employees. It is enough to find good reliable suppliers, establish supply chains and make good advertising.

Sale of loose tea

You can open it in a shopping center if you have about 300,000 rubles to start. Investments are necessary for the formation of a commodity stock, the purchase and installation of commercial equipment (showcases, racks). To implement such a project, it is not necessary to rent a separate room, you can make an island-type point of sale. You will only need about 12-14 square meters. m.

Operating costs include rent, salaries (requires 2 salespeople), and taxes. Sell better varieties middle price category. The assortment must include at least 40 varieties of black, 30 varieties of green and 20 varieties of herbal tea. The trade margin for tea is usually 100%. The return on initial investment is achieved on average in 7-8 months.

Implementation of devices for vaping

Sale electronic cigarettes and accessories for vaping. Given the growing interest in such products from smokers who want to get rid of a bad habit, this business can become very successful, especially if there is no such point of sale on the territory of the shopping center.

Today you can find offers to open a franchise of an electronic cigarette store. The cost of such transactions is an average of 300,000 rubles. (lump contribution). However, in addition to this amount, the entrepreneur will need to allocate about the same amount of money to start the business (equipment, decoration of the premises, inventory, etc.).

Can be removed trading place in the mall to open children's clothing and/or footwear store. However, it should be noted that this area is highly competitive, which you can beat either with a loyal pricing policy or unique offer, or a well-known brand. In the latter case, this refers to the purchase of a franchise.

For example, a company known as Choupette, which sells clothing for children aged 0-14, is offering a partnership with a lump sum of $2,600 and a recommended investment of $50,000, including the purchase of the first batch. dollars. There is no royalty in this offer, the declared payback period is 6-12 months. The clothes of this trademark is in good demand among wealthy parents, therefore, with the proper organization of all processes, a business can become successful.

A more modest option in terms of starting costs is offered by the Russian manufacturer of children's knitwear Ivashka. There is no lump-sum fee for joining the network, as well as royalties. Mandatory requirement franchisor - the availability of start-up capital necessary to open a store, as well as the availability of premises ranging from 30 to 50 square meters. m. The range includes clothes for children and teenagers in the middle price category. The trade margin is 40% on average. The return on investment is achieved in 14-18 months of work.

You can count on a good profit by installing in a shopping center. Read how much such devices cost and how to properly build a business using them.

In this material:

Starting your own business requires a lot of effort and a well-developed business plan: a business center, a training center, a real estate agency - all this requires not only investments, but also certain knowledge. This is not an entertainment area, but a serious business sector, where you need to carefully study each stage of creation before launching a new business.

The main purpose of the business center is to make a profit and provide legal entities with comfortable office space for rent.

Target audience - individual entrepreneurs and legal entities— heads of firms who need office space.

The business center provides so-called B2B services, that is, in this place, all activities take place at the business level, while not offering services to end consumers.

All business centers are divided into classes A, B, C and D. Class A - these are buildings located in city centers in an area with the most developed infrastructure, all premises are equipped with the necessary telecommunications, office equipment, professional engineering systems. Centers with a high class have an increased rental rate per 1 sq.m. Class D - the cheapest space for offices with the old network of engineering and technical support; buildings are located on the outskirts or away from the city center. In most cases, class D business center buildings do not meet international standards.

Business center services

First of all, it is worth determining what services the entrepreneur is going to provide to partners and clients. The primary service that interests a potential investor is the provision of ready-made space for an office. Basically, the success of a business center is based on several criteria:

• proper location of the building - in the city center or near it;
• there is a convenient transport interchange nearby;
• sufficient area for parking;
• wide infrastructure in the area of ​​the building;
• availability of high quality ventilation system and communications;
• standard trim and modern design premises for the opportunity to work in them or remake them for a new one;
• obligatory presence security system and other ways to ensure the safety of the building.

As additional conditions to attract the target audience, the building can host a separate mini-cafe or restaurant for employees of offices located in the business center, a separate reception for receiving guests and receiving correspondence.

Premises for a business center

The building and its location are the main components that an entrepreneur must take care of in developing a project before starting a business. He can make any decisions in relation to the architecture and layout of the building, depending on his taste preferences. Unusual house exteriors can attract individual entrepreneurs with unusual business ideas. If a businessman intends to involve representatives construction industry, industrial production, spheres household services, then we should focus on classical architecture.

The center building should have free planning zones for office space, a VIP class conference hall, recreation, service, Catering. Office rooms must be different type, size and layout to provide choice to potential tenants. Office space - from 15 to 45 sq.m. The average ceiling height is 3.5 m. Windows must be modern and of high quality, preferably with tinted glass. Every room should have good sound insulation.

The engineering, technical and security support of the building should include the following:

• contemporary fire fighting system security, video surveillance;
• high-quality systems of electricity, heat and water supply;
• sewer systems;
• air conditioning and ventilation systems;
• high-quality digital communications and the Internet;
• 24-hour security service, availability automatic system emergency connection.

In addition to this, it should be noted that if the building is multi-storey, the presence of elevators and escalators is mandatory. In addition, every building with multiple offices should always have a receptionist.

Financial calculations and payback period

To open the first business center, it is enough to purchase a small building, which has been converted into a non-residential fund. It should have at least 3-4 separate premises that can be rented out to investors. Conditions for calculations that are included in the business plan: class B business center; total area for rent in a two-story building, not including bathrooms and households. premises - 900 sq.m, the cost of 1 sq.m for tenants - 2000 rubles per month. In this case, the financial indicators will be as follows:

• building construction, including engineering systems- 17,000,000 rubles. one-time;
• development of a design project and interior decoration - 2,000,000 rubles. one-time;
• purchase of equipment, plumbing, furniture - 1,200,000 rubles. one-time;
• payment of utility bills management company- 300,000 rubles. monthly;
• installation of fire and security equipment - 320,000 rubles. one-time;
• marketing costs for finding investors in the first 2-3 months - 190,000 rubles, in the next - 80,000 rubles. monthly;
• wages for 11 employees, including maintenance and management personnel - 430,000 rubles. monthly.

The total financial expenses for the opening of the business center will amount to 21.44 million rubles. Monthly costs for maintenance of the building will amount to 810 thousand rubles, and the net profit with the condition that the entrepreneur has found enough customers to rent the entire building - 1.8 million. However, the first period after the opening of the center, part of the area will be empty, but they will have to be serviced.

Taking into account the incomplete loading of the rented premises and the gradual attraction of investors within 3-4 months, the payback period of investments will be from 15 months.

On the initial stage it is worth focusing on improving the quality of tenant service, improving the internal infrastructure. To increase financial security with the proceeds, an entrepreneur can open his own office, salon or store in his own business center, that is, open a new business.

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How to open a point in a shopping center - let's analyze the most important sections of a business plan + 6 bonus tips from experienced entrepreneurs.

Capital investment per point: from 8,000,000 rubles per year.
Payback of business in a shopping center: from 1 year.

Opening a point in a shopping center scares beginners with the amount of capital investment.

However, they forget to take into account how many bonuses such placement gives.

The higher the rent, the more popular the place.

And this is synonymous with a large flow of people who can become customers.

It will be easier to attract them than if the store were in a separate room.

These and many other advantages of placing in shopping centers are understood by many seasoned businessmen who open sales outlets there.

Business plan of a point in a shopping center- the first document that will be required in the organization of the case.

In it, information about the store will be analyzed, systematized and calculated.

Why is it necessary to open a point in a shopping center?

If the experience of other people does not convince you, evaluate personally the pros and cons of placing in a shopping center.

There are indeed many strengths, but there are also enough disadvantages.

It is important to analyze them thoughtfully so that in the end it does not turn out that a rather large amount of rent was wasted.

What documents are needed to open a point in a shopping center?

It is impossible to open a point in a shopping center without an appropriate documentary base.

Prepare for what you need:

• or LLC (depending on products, number of founders and other details).
• Indicate the OKVED code corresponding to the activity.
• Choose a taxation system.
• Get permission to trade at the point.
• SES and Rospozharnadzor must issue a permit for activity (this is the concern of the administration of the shopping center).
• For the management of the shopping center, projects, estimates and schemes will be needed.
  List of papers in this case individual, and you need to specify it when signing the contract.
• Among other things, you need to obtain quality certificates for goods from suppliers or manufacturers.

Planning to open a business plan for a retail outlet

It is difficult to open a point in a shopping center not because of the intricate organization algorithm.

And because of the potential serious risks that can lead to financial losses and even the closure of the store.

They can be avoided with the help of detailed activity planning.

Planning refers to a system of activities aimed at obtaining a complete picture of how a business can develop.

This includes analysis of the target audience, visitors to the shopping center, calculation of the size of the future average check, the establishment of the supply process, the choice of a marketing strategy.

• realistic - based on dry facts and reflections;
• optimistic – scenario of ideal development;
• pessimistic - how the business will look when problems arise.

They will help the entrepreneur prepare for any outcome of the case.

Analysis of the shopping center before opening a point

The profitability of renting a place in a shopping center is not always palpable.

If you choose the wrong landlord, you can get only negative from cooperation.

Choosing a mall is easy.

It is enough to devote two days for personal observations and analysis.

Draw conclusions on the following indicators:

Purchasing power.

You won’t be able to look into people’s wallets or shopping bags.

But even an hour of observing visitors will allow you to note how often they make purchases.

Perhaps most come for entertainment and relaxation.

It will be good for organizing fast food, but not for selling fur products.

Competitors.

It is important that there are no direct competitors nearby.

But large anchor points of similar topics will be useful.

For example, in many supermarkets there are goods for animals.

But they offer a meager assortment.

What a staffing table for a small store might look like:

This number of people will ensure the daily operation of the point from 10:00 to 22:00 (a standard working day for most shopping centers).

It is better to hire people on your own.

You need to personally evaluate the person you trust to be the face of the store.

Hiring a salesperson with experience is much more preferable.

But keep in mind that young and energetic guys are easier to accept new rules, trends, and often bring “fresh breath” into the business.

To motivate employees to work better, enter the payment of a fixed % of sales or bonuses for achieving the set results.

Marketing section of the business plan of a point in a shopping center




Without competent promotion to build successful business difficult, even when placing a point in a mall.

Consider these options:

• Training.

  While you are preparing the point for opening, it can become a means of outdoor advertising.

  Close the repair work with a banner on which you will announce the start of work, indicate the name and date of opening.

  Mutual benefit.

  When an agreement with a shopping center is concluded on the terms of % of turnover, and not a fixed fee, you can ask for the possibility of free promotion for the first time.

  Management can meet halfway, because their income will depend on your success.

  Inside the service is much more expensive, and the effect of it is lower.

  Bring your own.

  Create special discounts for employees of the center.

  This will draw their attention to the dot.

  And if they like it with you, fame will quickly spread among friends.

  Change to "permanent".

  Also motivate customers.

  Enter a loyalty program or a system of cumulative discounts.

Financial section in the business plan of a point in a shopping center


Without a financial section in the business plan, an entrepreneur will not be able to calculate how much money will be needed to open a point.

It should be noted that until the moment of payback, the store will need to be “sponsored” from a personal financial cushion.

How much money do you need to open a point in a shopping center?

Item of expenses	Amount (rub.)
Total:	RUB 7,625,000
Paperwork	15 000
Point rental fee (per year)	500 000
Purchase and installation of commercial equipment	250 000
Point design and signage	75 000
Employee salary (per year)	250 000
Store opening advertisement	5 000
Advertising campaign in the future	20 000
Creation and replenishment of inventory	6 000 000
Office expenses	10 000

After watching the following video, you will be able to choose the right place in the shopping center to open your outlet:

“If you require someone to give their time and energy to a cause, then take care that he does not experience financial difficulties.”
Henry Ford

1. At the point, the shelves should look full of goods, but at the same time leave customers the opportunity to move calmly and safely.

You need to take care of the inventory right away.

Until you understand exactly which items are the most popular, it is important to have at least a few units of production.

Try to stay near the so-called anchor points.

These are the stores that attract the most visitors to the mall.

A striking example is Auchan, Obi, Perekrestok supermarkets.

Just as an adult cannot be completely "remade", so the audience of a shopping center cannot be changed.

That portrait of the average buyer, which you make during the analysis of the shopping center, will remain the same after the opening of your outlet.

Do not entertain yourself with false hopes about this.

2. If you need to save on renting space, pay attention to island accommodation.

Remember to look at the point not only as a manager, but also as a buyer.

This will allow you to notice the disadvantages of the service.

How to open a point in a shopping center you now know.

With due perseverance, creating a profitable business is within the power of every person.

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