A business card is an indispensable attribute of every business person. Its main purpose is to provide information about a specialist or company, and to sell services. But does an ordinary white cardboard with dry text written on it cause interest? Unlikely. Such business cards are usually automatically hidden in a pocket and then thrown away, or lying around on the desktop for months. creative people create for themselves truly unusual business cards, which in themselves are an interesting souvenir.
Someone will say that such business cards distract attention from the main information on them. We think differently: only original and memorable business cards can arouse real interest in a specialist and a desire to use his services. After all, even if a person made such a banality as a business card phenomenal, then he certainly does his job perfectly.
The most unusual business cards: photo
1. Business card of the creative studio Skill Lab. Made using extrusion technology.
2. Business card of the Grafanna company, which specializes in the development of design for packaging. If you look at a business card from a certain angle, an optical illusion is created. We see a solid image, which is actually located on different faces of the paper structure.
3. These delicious business cards belong to a grocery store in Vancouver. Agree that their appearance causes a strong appetite!
4. Built-to-spec online store business card in the form of a gun. With a single movement of your hand, you can turn the gun into a rectangle and read all the information.
5. Business card of the company L Multimedia. Carrying it in your wallet may be inconvenient, but the shape is very creative.
6. Personal business card of the artist Noel Pelavin. They look especially impressive in piles :) Maybe he distributes them in whole packs?
7. Limbo business card. Small, but unusual!
8. But this business card is made of organic glass. For the manufacture of only fifty copies, you need to pay about $ 30.
9. Business card-robot company Scizors. If you follow the simple instructions on the business card itself, you can quickly make an interactive robot out of a flat image.
10. Fabio Bortolotti business card in the form of a space invader! According to the designer who developed it, this mood was inspired by the video game Space Invaders, which was popular in Japan in the 1970s.
11. Business card of Alan McCormack, owner of an online store. This business card is made of walnut wood.
13. Business card for Tian Lan Photography, designed by Cohezion. Well, what other business card can a photographer have? By the way, the "cap" of the lens is removed.
14. And this is just a very stylish and modern business card. Black and white will always be in trend.
15. Business card for Paper Donut in the shape of a pyramid. You can turn such a business card in your hands for a long time and even keep it as a souvenir.
16. Business card of a specialist who helps people cope with baldness.
17. Make a business card in the form of a keychain - perfect solution! So some may not part with it at all. And if you need to sew a shirt to order, the contacts of the sewing company are always at hand.
18. Business cards that make you want to enjoy a banana or strawberry milkshake. And the manufacturer only needs this :)
19. And here is a very impractical business card from Ryan Johnstone Electrical. But it is immediately clear that the activity of the enterprise is connected with electricity.
20. Fitness trainer business card. He will stretch your muscles the way his business card can.
21. Editor Dan Rose showed all his talent in making his visiting card. It turned out such an interactive thing in the form of a car. And not just any, but the Nissan Skyline.
22. Business cards for designers should be especially original. So Roland Murillo created business cards for himself, which are remembered by absolutely all the people to whom they fall into the hands. They can be used as tokens, as coasters for coffee cups, and just as an unusual thing to have around.
23. Business card "find the right words". José Contreras loves to see people's reactions when he hands them his business card face down. But on the reverse side there is a clue to the verbal rebus.
24. Business card of stylist and hairdresser Yuki Suziki. As hair for the images depicted on the business card, ordinary invisible hairpins were used.
25. Business card of the Flow yoga center in the format of a training mat - it can also be twisted into a roller. It is a pity that its size is not suitable for use in yoga classes :)
The list of creative business cards, of course, does not end there. Soon you will find new collections of all the most interesting and unusual!
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From this article you will learn
- What are the most beautiful business cards to remember for a long time
- How to make beautiful business cards in three counts
- How to choose a beautiful background for business cards
- What a beautiful font for business cards
- What paper to print them on
If you consider yourself businesslike and successful, you cannot do without original and beautiful business cards. AT modern world white rectangles with a primitive font are no longer relevant. Your potential customers should pay attention to your business card, and therefore it should stand out from the rest of the copies.
Who needs beautiful business cards and why?
Which of the corners of the business card should be folded over when handing it to the porter, butler or footman to make it clear that you want to visit the owner of the estate in order to find out about his well-being? You do not know? Imagine that just a few decades ago, such a gesture was a sign of intelligence, and the ability to use all the subtleties of presenting a business card was as indispensable in a secular society as knowing French and ballroom etiquette. Then beautiful business cards were a very important element of communication in aristocratic circles, and the rules for their use were as complex and voluminous as the etiquette of behavior at the table. The concept of "business card" in those days was on a par with the concepts of "title", "rank", "estate", "wealth" and so on. Moreover, beautiful business cards were an integral part of printing art, which had its own canons, prohibitions and special copies, recognized as masterpieces. Unfortunately, over time, business cards began to lose their "status". And people who tried to revive the old traditions were based only on unreliable historical and literary facts. Recall the work of Alexei Tolstoy "The Adventures of Nevzorov": the protagonist He so strongly wants to leave behind his rootless past that, having received the rank, he immediately orders the best business cards for himself with a short inscription - “Nevzorov. Graph". The first entrepreneurs were content with the very presence of a business card, but over time this was not enough, because the number of customers and their wishes became more and more bizarre with the growing popularity of these products and the modernization of printing equipment. For many people, the rule is still the most important: the more expensive and beautiful the business card, the more effective it is.
Today, there are two approaches to printing business cards. The first approach pursues the goal of functionality, the second - image, respectability. The production of beautiful business cards is not only acquiring new trends, but also becoming an independent professional industry.
As already mentioned, in the first approach, the main task is functionality. It is very popular in Western countries, where practicality prevails. It is not without reason that the term “business card” is translated into English as “businesscard” (literally, “business card”). This "card" is an integral attribute of the company's employees, whose task is to contact the clients and partners of the company. Business cards can often be seen with an ordinary office employee, a hairdresser and even a cleaner. But the heads of departments most often do not need them, because they do not have to work directly with the client - only to control the activities of their subordinates.
In the second approach, the main task is to prove that there are practically no boundaries for the owner of a business card. The more original, intricate and beautiful the business card, the more visible its high cost and the complexity of the printing process, the more prestigious. And the fact that, for example, foil stamping on plastic is quite laborious for the manufacturer, the customer often does not care. The main thing for him is exclusivity. The text content of such a business card is also not particularly important, because it will be used mainly for visits (according to the dictionary of Vladimir Dahl, a visit is “a visit, visiting friends without need”).
The best business cards in the world that will be remembered for a long time
Strangely enough, there is competition in the printing of beautiful business cards: firms struggle to create a flawless first impression of the company with a potential client. Yes, the popularity of online advertising is growing rapidly, but business cards are not inferior here. A great option is business cards that will help promote your brand, emphasize corporate identity. Here are some photos of beautiful business cards of this direction for a good example:
ChefBurger
A real example of a beautiful color scheme that evokes notes of home comfort, mother's cooking. All this is combined with humor, expressed in the image of a burger, which, as it were, “says”: “Hey, friend, do not rush to eat me! I'll be nice to you!"
REACTOR BusinessCard: Sales Manager
Unusual, isn't it? Such an original and beautiful business card is a pleasure to brag about! For sales managers, for example, this is a great option.
GreenBuilder'sDepot
Simple yet very Beautiful design GreenBuildersDepot business cards. Agree: they "speak" not only about the company itself, but also about the area of its activities. Worthy!
An example of a good business card from creative designers in Pittsburgh: ActualSizeCreative.
Victor Dorobantu
Pretty cool business card original design contact information.
BlackSuit business card: strict style
Strict and business card. She not only attracts attention, but also "speaks" about the respectability of the owner. An example of one of the best business card designs for a prestigious company.
FifthFloorGallery: original realtor business card
Wood is a very original material for printing business cards. This can take note, for example, realtors or heads of construction companies.
orderin.ca
Very unusual and beautiful design of business cards. I really want to try this product!
BrigadaCreativa: business cards for a creative studio
Business card of the Spanish design studio. Just one business card can tell the whole company.
HairMake-UpArtist
This business card was made by StudioKudos and designed for stylist YukaSuzuki. The idea is that from the "hair" on the business card you can create different hairstyles.
TheBombayBakery: coffee shop business card idea
Edible business cards are a great option for food companies. They are made every ten days and delivered to the nearest stores and supermarkets.
These business cards belong to the interior design studio. Retro style dominates here: discreet and interesting!
CuttingEdge
"Dangerous" and beautiful design of business cards. Be careful!
Built-to-spec
Business cards that can transform from a primitive rectangle into an elegant pistol.
CaseyCausey
A very beautiful business card made by mymetalbusinesscard.com from metal for a musical instrument repair shop.
Whiskey
Strict, elegant, "male" business card. Nothing extra!
SNAP - John Doe
Designers from Kaixergroup designed this business card for a master photographer. Look at what is printed on the business card: "You look great", "There are always 2 people in each image: the photographer and the viewer." A very lucky move!
Beautiful business card design by DesignCrumbs. Everyone will want to "play" with this business card by putting it to their face. Funny!
TAM Cargo
A business card that clearly demonstrates the direction of the company. Original and comfortable. Bravo!
NathanJones is a popular photographer who owns these very memorable and beautiful business cards.
CafeJava: creative coffee to go business cards
Creative Java coffee drinks business cards. It attracts both originality and good quality business cards, and harmonious combination design and font. Great example of how to make the best business card for your coffee shop!
ChrisFisher
Popular radio host Chris Fisher commissioned these business cards to be printed. These business cards prove once again: everything ingenious is simple!
PianoRepair
Another example of a good transformer business card from RikJansen.
DaraBlakeley
Beautiful pictures for business cards are not only various prints, they can also be the creations of a photographer or an artist who orders business cards to be printed. Stylish and tasteful!
JoshCanHelp: retro business card
Original business card from FreshImpression. Do not forget that classic is always in fashion, and retro style is one of the best solutions! This is how the most beautiful business cards are obtained.
snowcat
"Gambling" business card with an elegant design. It is immediately obvious: it was made by professionals in a good printing house.
CarolineMyers
A simple yet original business card by DolcePress for interior designer Caroline Myers.
DDQ Design
Extremely entertaining, very beautiful 3D business cards made by DdqDesign.
BlackNapkin
A beautiful business card for everyone. It was made by PlasmaDesign specifically for the BlackNapkin culinary section. This business card is not just a plastic rectangle, it is a whole dinner set! Please note that the spoon, knife and fork can be separated from the business card and used, for example, on a trip. Amazing!
AlteroyDesign
The main thing in this business card is a visual demonstration of the creative abilities of its designer (Alteroy).
How to make a beautiful business card
- Make a beautiful business card online. If you want to make a beautiful business card online, then you have chosen the easiest way, which does not require large financial resources and the presence of special software packages on your computer. On the Internet, you can quickly and effortlessly find many different designers for modeling business cards. What is the best business card designer? Choose only for you. Almost all websites of online designers have catalogs of beautiful business card templates, which are replenished with the development of the resource. Users can make the layout themselves. They have at their disposal high-quality photostocks (photographic materials), a huge selection of different fonts, a whole arsenal of typical correction components. You can easily download beautiful templates business cards, choose the one you like and give it to the printing house on order. Any printing house will undertake the printing of your chosen business cards. But, nevertheless, do not forget to read the rules of the site before you start developing the layout. Although it is free to make a template, you will usually be charged a fee to download it. Don't waste your time and effort.
- Beautiful and stylish business cards in Word. Many users of this program do not even realize that it is quite possible to create beautiful business card templates in it. In addition, there are ready-made layouts in MSWord that beginners in this business can use. Finding business card layouts is extremely easy: File - Create - Business Cards. The choice is small and, one might say, of the same type. But it's already something. If you want to create an exclusive beautiful business card, you can design it yourself in the same program, spending several hours on it.
- Beautiful business card in Photoshop. Use the professional program Adobe Photoshop. If you are not a beginner and know how to correctly use this constructor, you will definitely get an unusual and original business card template. However, do not forget that it will take quite a lot of time and effort to master such programs at the proper level and create a really worthwhile and beautiful business card.
- Create a beautiful custom business card. If you are thinking about how best to make a business card, then this is the wisest option. Ordering printed products is really the most best way solution to this problem. The main advantages are high quality results, fast production times and reasonable cost. You can order anything your heart desires: from ordinary and inexpensive business cards to designer copies, beautiful business cards top level. Trust the professionals in their field, you will not regret it! Specialists will control all stages of business card production: from the development of a template to the delivery of the finished print run to the customer. The best printing presses and great experience specialists in working with the most complex programs significantly reduce the time of production. The SlovoDelo company works both with the printing of layouts created independently, and with the printing of design copies. A highly qualified team of designers will take note of all your comments and help you decide which business cards are best suited. With our help, you can create really worthwhile and beautiful business cards that will be effective and attractive. Moreover, the production of postcards, booklets, flyers, posters, leaflets, banners, mugs, announcements and other printed products - all this is done by the SlovoDelo company.
Examples of beautiful business cards from SlovoDelo:
Business cards and the best prices for them
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*The cost of offset printing of business cards is indicated in rubles per print run. You can find out the specific price from the number managers: +7 495 207-75-77 .
When your business card attracts the eye, when it is pleasant to take it in your hands, when the font is readable, and the information is simple and understandable, you can easily count on the attention of potential customers. The main thing here is originality and recognition!
Competent and beautiful design of business cards first of all forms interest among their recipients, causes a positive attitude. Remember: it is unacceptable to have typos or errors on the business card. First of all, be sure to check the text of your business card for literacy and accuracy. Do not rush to place an order at the printing house. In addition, business cards must be protected from external influences, and therefore, in no case take the habit of throwing them into a bag or package without a special case, business card holder or packaging. This is fraught with scuffs on the surface of the specimens, frayed and dirty edges.
- The most important part of a business card is your name.. Try to somehow highlight it from the general text: bold or unusual font, italics, etc. Moreover, pay attention to the letter spacing: make sure that it does not allow characters to merge.
- Please indicate your position and occupation if needed. When you need to advertise the company's activities and demonstrate your success and respectability to a potential client, this item is mandatory.
- Information on the business card. A beautiful business card is not overloaded in design and information, it is a harmony of text content and appearance. Information should be short and clear. Describe the direction of the company, indicate its most popular services and list some of the most significant contacts.
- Use both sides of a business card. On the back of a beautiful business card there is always either a list of the company's goods and services, or a wise statement by some philosopher, or the company's motto.
- Leave free space on the business card. Leave space for notes or any other necessary data that may come with the rapid growth of your company.
- Use no more than two types of font(other than the one used on the trademark). Otherwise, it can reduce the readability of the text, interfere with its perception, and sometimes cause irritation in the client. A large set of fonts does not speak of originality and professionalism. The font on beautiful business cards is always simple and elegant.
- Make sure the text is aligned strictly with the rulers, and also does not cross safe fields. The text can simply "cut off". To prevent this from happening, it is recommended to use indents when designing a business card.
- Try experimenting with color and shape. These elements are able to make a “candy” out of a business card. Choose the best business card color that suits you and your company, and make sure that everything is intelligently and beautifully combined.
- When choosing a material, view several samples. Paper thickness and weight vary. Choose a dense material that will look expensive and presentable. Take note of the design paper, which will make your beautiful business card exclusive.
How to make a beautiful business card
- Pictures on a bright background. Saturated colors always attract the eye. Bright, beautiful business cards are the best option for people of creative professions (artists, photographers, designers). On the back of a business card, you can place your most good work to demonstrate your professionalism. Such a business card, among other things, can be included in your portfolio. Order multiple different options and invite the potential client to choose the copy he likes. Success and memorability are guaranteed.
- Use of colors. Stripes, rectangles, various complex geometric shapes, you can choose any pattern, because it is not so important. How best to make a business card is up to you. Contrasting business cards "grab" potential customers with their design, bright and rich colors.
- minimal design . Choose the best business card color and go for minimalism: if you get creative with the design, the monochromatic design will in no way be inferior to saturation. It is worth considering that your brand logo can be placed on the front side of the business card, and important contact details (name, aphorism, company motto, etc.) can be placed on the back.
- Embossing(letterpress effect). Embossing creates convex and concave images on the surface of business cards. A beautiful embossed business card will always stand out from the rest and have an individual texture. The best way here - a monochromatic design that will help to focus on the embossing, which will give the business card elegance and originality.
- Adding QR codes.QR-code is a practical way to encode data, recognizable with the help of modern gadgets. The code contains the website address, resume or online portfolio. A very handy solution for business cards! The main thing here is to know the capabilities of your potential customers and be sure that in your field this tool will be in demand.
- Font design is gradually gaining popularity. A beautiful business card is a competent combination of font and design, and therefore it is often quite difficult to find the right set of fonts. However, it is definitely worth it!
- Transparent business cards: new idea . This is a completely new trend modern marketing. Transparent business cards are made of plastic, they are durable, relevant and much more effective than paper "colleagues".
- Black and white. Classic is a pledge beautiful design business cards. This is a great solution for business people (lawyers, businessmen, economists, and so on). The design is simple and elegant, because black and white never goes out of style, which also applies to business cards.
- unusual shapes. As a rule, such business cards have an original form and are design masterpieces. Their production will require more investment material resources. However, do not forget: a beautiful business card is not “bells and whistles”, but simplicity and convenience. A business card should be convenient and pleasant to carry with you, otherwise it will be easier to just throw it away.
What font to choose for business cards
Here is a selection of fonts. Each of them can be downloaded on the Internet for free. Beautiful Cyrillic and Latin fonts can be used when designing business cards, postcards, flyers, documents, and so on.
1 Pacifico
2. Pagkrati
3.AndantinoScript
4.BadScript
5. Dolphins
How to choose a beautiful business card background
Much of creating a beautiful business card depends on the choice of background color. And he, in turn, predetermines the perception of the advertised products by the potential client. Here, undoubtedly, a rational approach plays an important role, and not your tastes. The background color should either match or be combined with the color scheme of the brand logo, emphasize it.
Color is the most important element of advertising campaigns. This has gone so far that in some Western countries there are even certain restrictions on the use of color. It has been proven that blue, yellow and red colors are most suitable for advertising. It is customary to decorate interior items in black and golden hues, essential goods in red.
Each shade in its own way affects human perception:
Red business card background awakens energy and activity. Amorous, elegant, emotional people, as a rule, opt for it, because it is a symbol of love and passion. Red color is able to push a person to any act, add self-confidence, a decisive attitude. In addition, it is the most conspicuous color. It is usually used to advertise quick-choice products. And beautiful business cards made in red are a sign of charm, style, and a desire to act quickly and accurately.
Red is used in any area of advertising (for example, it is a symbol of speed in the automotive industry, a symbol of passion and love in beauty and perfume stores, and also acts as an appetite stimulant in the restaurant industry). Beautiful business cards with a red background are suitable for car dealerships, flower shops, restaurants and cafes.
orange business card background. A mixture of yellow and red colors awakens a surge of energy, quickens the heartbeat, positively tunes in to new beginnings, while maintaining a sense of inner harmony. A long time ago, this color was considered a symbol of health, creation, understanding. This color does not "scream" about luxury, and therefore is always used when selling expensive goods and services.
Orange is one of the best colors for business cards. It is great for advertising various medicines, children's products, as well as all products related to information technology.
Yellow business card background. The ease and lightness of this color gives rise to a festive mood, interest in the surrounding world and one's own activity. Gold, sun, inspiration, something high - all this we associate with this bright, rich, warm, "living" color. Behind the joyful and cheerful mood lies some danger, which personifies yellow. It is not surprising that it is used in the manufacture of warning signs: it remains in human memory longer than any other color. Cheerful and emotional people, as a rule, prefer it.
Beautiful business cards made in this color become more intelligent and technologically advanced. The sphere of construction is the main area of application of yellow shades.
Business cards background green personifies the spring mood, nature, the world of all living things. He is able to reduce emotional stress person to calm him down. Psychologists have proven that it is the green color that is an excellent solution for the background, as well as use in the field of medicine. Agree: the red inscription “we will cure you painlessly” will cause suspicion in a person due to the association of red with blood. Green color for such an inscription is best suited.
Beautiful business cards made in this color are most often used in advertising of medical clinics, pharmacies, health centers, sanatoriums, natural products, natural materials, banks.
Blue color business cards background recognized as one of the best colors for promotional business cards. It combines the ability to relax a person and motivate him to take decisive action. Blue color focuses on the main thing and does not allow you to waste yourself on trifles. The blue element on the business card is able to attract attention without annoying the person.
Beautiful business cards made in this color are suitable for laid-back, melancholic people. Most often, it is used when advertising products that have several variations, freedom of choice, and freedom, as you know, is associated with flight, sky, dreams. And because it is great in advertising travel companies, drinking water, airlines.
blue business card background affects the subtle sensuality of a person, is associated with something high. It symbolizes friendly warmth, spiritual kinship, world peace, clear skies and total harmony. In the subconscious, it connects us with the Universe, with something majestic, global, but at the same time soft and favorable.
Beautiful business cards made in this color are able to touch the most intimate human feelings. This is an excellent solution for advertising perfumes, hygiene products, cosmetics. In addition, the blue color is suitable for online business development.
Purple business cards background- this is a mystery, idleness, elegance and aesthetics, luxury and wealth. It has been proven to push the creative person to achieve the goal. Not in vain exactly creative people love him so much. Violet color is often used to advertise the creative potential of the author, the creativity of the service, the originality of the product. Shades of this color bring a sense of mystery, elegance, sensuality. It reflects a mixture of red and blue, impulsive desire and cautious receptivity.
Beautiful business cards made in this color are usually used by creative people: artists, photographers, writers, designers.
Brown color business cards background associated in our minds with coffee drinks and wooden products. It is associated with comfort, strength, reliability, luxury, wisdom, health, nature (earth, trees). It attracts the trust of people, creating a feeling hearth, comfort and strength of spirit.
Beautiful business cards made in this color are great for various coffee shops, antique shops, men's haberdashery and accessories, and dietary products.
Pink color business cards background- "feminine", gentle, romantic color, also able to soothe and relax. Experts say that this color makes a person calmer and softer.
Beautiful business cards made in this color are usually very popular when advertising goods and services for the beautiful half of humanity.
Black business card background- this is the personification of elegance, sophistication, luxury, mystery. It can act as a "frame" for other color schemes, because it contrasts with them, making them stand out even more. But note: this color is categorically not combined with bulk text a small font, as, one might say, “presses” on perception.
Beautiful business cards made in this color are used to advertise cars, alcohol, musical instruments and various equipment.
White business card background is a symbol of sincerity, purity and noble beginnings and is usually used as a background, creating a neutral perception. It is suitable when it is necessary to clearly and clearly communicate this or that information to the client. White color practically does not cause emotions, and therefore is used in exceptional cases.
Beautiful business cards made in this color are usually used to advertise children's institutions, bridal salons, medical equipment, museums, attractions, religious movements, bedroom furniture, bathroom or toilet furniture, cleaning companies and so on.
The best business cards - business cards on good paper
Design, printing method and quality, printing material (mostly paper) are all elements of any worthwhile and beautiful business card. There are so many types of paper for printing that a beginner may well get confused.
Describing each type of this material is an extremely difficult task. There are hundreds of types of paper that differ in quality, color, density, thickness, and so on. Density is a special criterion. It can be different: from thin, short-lived business cards to the best cardboard business cards. The density and strength of the material affects the life of the business card. And this is one of the main characteristics of this printing product. It is recommended to use a material whose density starts from 200 g/m2. Business cards with a lower density look simple and undignified. The best option is a material density of 250 g / m2 and above.
The good quality of the business card also depends on the surface of the material. Plain coated smooth paper, textured paper, paper for embossing and punching, tachkaver - these types depend on the surface of the material. Now in more detail about each of them.
White coated paper
The most popular material for printing business cards. Thanks to the perfectly white surface of the material, the drawing and text are even and clear, the color scheme is saturated. The paper weight is about 300 g/m2. The paper is heavy, great for both ordinary classic business cards and beautiful designer business cards. Its cost is the lowest.
Textured paper "linen"
Not inferior in popularity to coated paper. Density here can be different (recommended: 260 gr/m2). Paper, thanks to perpendicular grooves, looks like a genuine linen material. However, the grooves prevent the paint from laying down smoothly and evenly, and therefore the use of thin or small fonts is undesirable here. The richer the color scheme, the better.
Metallic surface paper
High-quality material with a "metal" surface. A wide range of color solutions. Please note that when printing White color blends into the background. And therefore it is recommended to use saturated, as bright colors as possible. If you want to make a fill on a beautiful business card, be prepared for the appearance of some "bald spots" that arise due to the texture of the paper. The material looks like a metal product, and therefore light reflections are often reflected on it in the photo.
Paper tachkaver (touchecover)
A high-quality material with an unusual surface, which is treated with latex coating on both sides, which gives the paper one interesting feature: it is cool, silky, it is pleasant to feel in the hands. On the other hand, it is very durable and does not undergo abrasion. This is an excellent option for printing all types of printing products, especially expensive and beautiful business cards.
Which business card is better to make - it's up to you! In this article, we tried to talk about the best and most beautiful business cards, various designs their developments and materials for their printing. We hope that illustrative examples of SlovoDelo and helpful tips sure to push you to original ideas to print your business cards!
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The right business card is an integral part of business reputation
I am sure that each of you, since you have landed on this site, is going to become an entrepreneur, have your own business, earn good money and establish business connections. Perhaps some are already successfully doing this, but this article will be of interest to you. Today we will talk about business cards. Yes, yes, about ordinary paper business cards that can briefly tell you who you are, what you do, what field of activity you represent.
A business card is an essential part of any business. Whatever you do: providing consulting services, creating and developing websites, selling goods, you definitely need a business card that will become the face of the company. Many experts note that a business card is the simplest, but at the same time very effective business tool with which you can convey information about yourself and your business to potential customers and partners.
Many entrepreneurs ignore this business tool, believing that business cards are not effective, that these are unnecessary expenses, that they have long outlived their usefulness. But, as practice shows, a properly designed business card can be many times more effective than a big board in the city center. Don't believe? I will not convince you, and it is unlikely that this will work. I’ll just say one thing, that in my experience I felt how several thousand correctly made business cards can attract more than a hundred customers, most of from which will order. Of course, making a business card is only part of the overall success. You still need to be able to work with them, but this is a topic for a completely different article. Today we will tell you about 10 signs of a correct and effective business card.
10 signs of the right business card
1. Pay Special attention to text
You have all seen business cards - this is a rectangle measuring 5 by 9 centimeters. The most common mistake many entrepreneurs make is that they want to put too much information on this small piece of paper. Remember, a business card is not an advertising booklet, and you should not try to fit everything there. Personally, I had to hold such business cards in my hands, on which they placed a photo of products, a map to the office, a small description of the company, addresses, phone numbers, names of employees. It looked terrible, and, to be honest, I didn’t want to look closely and make out what was written and drawn there.
The right business card should contain concise and clear information. It is enough if you provide the company name, address, contact phone number, your first and last name, and position. Everything, in fact, you can no longer put anything on a business card. Of course, each business card has its own purpose, but the main thing to remember is that information overload is a huge minus. Clarity, conciseness, informativeness - these are the three main commandments of the text correct business card.
There is one more thing I would like to draw your attention to. Never duplicate business card text on foreign language. I understand that you can save money this way, and it seems to you that in this way you will give solidity to the business card, but in fact it is a bad form. If you have partners in other countries, and a meeting is planned with them, then take the trouble to order a batch of business cards especially for them, in their native language.
2. Graphics and background for the right business card
Even 10 years ago, business cards used by businessmen were full of different colors, drawings, logos, and this was considered the norm. I don’t know how such business cards were perceived, but the trend was serious. Now the era of minimalism has come in everything. This "fashion" also did not bypass business cards. No need to use a lot of graphic elements, drawings, logos, all sorts of photos and patterns.
Many experts even advise against using a logo on a business card if it is not made in a minimalist style. Why is it minimal, you ask? What's so special about it. Yes, everything is simple, it will interfere with the three foundations of a proper business card: clarity, conciseness, information content. A business card made in light and calm colors, not conspicuous, but at the same time attracting attention, will be the best option.
3. Arrangement of elements
A very important role is played by how you arrange all the elements on the business card. That is why I say that you should not do a lot of them, because then the opportunity correct location will be very limited, and the business card will not bring the desired effect.
After you make a business card layout, order a few test options. Let them be printed in the printing industry, and then you will be able to evaluate the practicality and convenience of using your business card. How to do it? Well, one of the easiest options: take a business card in left hand, and mobile phone to the right, as if you were about to dial a number. When holding a business card, do you cover part of the phone number? If you close, then draw conclusions about how it would be more convenient to place it. In general, twist the business card in your hands, evaluate it, give it to a few friends, let them look, tell their opinion, pay attention to what they like and what they don’t.
4. Fonts
Playing with fonts is probably the worst thing a designer can hear from a client. Why? Yes, because there are a huge number of fonts, and the customer wants to try and fit the most beautiful ones on his business card.
Yes, there are a lot of beautiful and attractive fonts, but you need to understand that you can combine a maximum of two on a business card. This is done to make your card look solid, and not as drawn by a fifth grader in a simple graphics editor. Always remember - two fonts and no more. Otherwise, even if it seems to you that it is very beautiful, you run the risk of getting a low-quality business card that can significantly ruin your reputation.
5. Color range
The rainbow has seven colors, monitors can display millions of shades, and in your imagination such incredible combinations can appear, which is hard to imagine. But this does not mean at all that you need to make a riot of colors and fantasy out of your business card. Again, keep to the rule of minimalism, and use a maximum of 2-3 colors when building your business card color system. Yes, and colors need to be selected such that they combine as well as possible and complement each other.
Look at the largest and most popular sites in the world - Facebook, Vkontakte, Google, Wikipedia, Yahoo. All of them have one thing in common - a clear and concise use of colors. This is how you jump on this trend. Believe me, the designers for these giants of the Internet certainly know what and how suits most people in the world, what their preferences and reactions to certain colors are. Also, do not forget about your corporate colors. If they are, then the business card should be made in a similar color scheme.
6. Material correctly business cards
Here you can already fantasize and not stop. Now there are many materials on which it is possible to execute your business card. It's paper, plastic, and different kinds wood, and even exotic materials such as leather or rubber.
So what do you get away from? As a rule, the material should be chosen based on the scope of your activity and the tasks of using business cards. If you are selling some unusual and amazing gifts, then it is better to make a creative, eye-catching business card. Looking at such a business card, it will be immediately clear that you can find something interesting and unusual. If the business card is intended for business partners, then it is better to choose standard thick paper and cover it with a thin layer of varnish.
7. How to make the right business card
Here, too, you have freedom of choice. First of all, the method depends on the material that you choose. Next, you should pay attention to how and where the business card will be used. Modern printing centers offer a variety of various options making business cards - this is offset printing, and silk-screen printing, and embossing, and die-cutting, and dozens of different ways, each of which has its pros and cons. Here, as they say, there are no comrades for the taste and color. If you see that one of these methods is ideal for the style and material of your business card, then go ahead, do it that way. You can read more about the various manufacturing methods on the websites of printing centers that offer a similar service.
By the way, since we are talking about making business cards, please promise me one thing. You will never print your business cards on a color printer and then cut them out with scissors. Believe me, in this way you will not save money, but only spoil your reputation. Self-made business cards on a printer are terrible quality, goon, and disrespectful to those to whom you give such a business card. If I had received such a card from a business partner, I would have thought several times about whether it is worth working with him if he shakes a couple of tens of dollars for a thousand quality business cards.
8. Storing business cards
Back pockets of trousers, inside pockets of jackets, various compartments in bags and backpacks are absolutely not the places where you can and should store business cards. Firstly, it is not entirely solid when you take out a crumpled and not very “fresh” business card from your back pocket. Secondly, storing a business card in this way, you will rub them very quickly, they will become unattractive.
Therefore, buy yourself a business card. She will keep your cards in looking good, and it will look solid when you present your business card, taking it out of a shiny, beautiful, neat business card holder.
9. Correction on a business card
Have you changed your address or phone number? Then we throw out the old business cards, and immediately order new ones, with more relevant data. Of course, you can correct incorrect data with a pen, and this will help potential customers get information. But at the same time, they will conclude that you are not serious about your business.
Once I myself faced such a case. Wanted to order household appliances in the store, but it was not available, and it was proposed to place an order, leaving a small prepayment. I was going to think a little, and they gave me a business card with their coordinates to call back and tell about my decision. What a surprise it was when the address and phone number on the business card were corrected with a pen. As for me, a company that wants to bring me equipment for a couple of thousand dollars should not save a few hundred rubles on high-quality business cards. I immediately got the impression that they can also save on equipment by bringing me a TV set “corrected by a pen”.
10. Mistakes and typos
Check business cards at all stages of production. We wrote the text - check it, made a preliminary layout - check it, ordered a trial post - check everything for errors and typos. Also give business cards to your colleagues and employees of the company, let them look with a fresh look, maybe they will find some inaccuracies. Even when you double-checked everything, gave the layout for final printing, and after a while came to pick it up finished products then check everything again.
One small mistake on a business card is a hundred times worse than a few typos in an advertising booklet. Be as demanding as possible of yourself and the text of your business card.
A good business card not only helps to make the first contact, but also keeps the information about the owner with the right person for a long time. In this review, 30 original, witty, funny, and, most importantly, great working business cards.
Business card of a plastic surgeon
Advertising agency: Demner, Merlicek & Bergmann. Vienna, Austria.
yoga instructor business card
Advertising agency: Marked for Trade.
Cheese grater business card
Advertising agency: JWT, Brazil.
Divorce lawyer business card
Please note that the business card contains contact information on both sides, so one half can be given to each of the spouses.
Vancouver yoga center business card
A simple yet effective business card for a yoga center in Vancouver. The business card rolls up like a yoga mat.
Business card of a fitness trainer
A fitness trainer will help you remove your bulging belly. Advertising agency: Leo Burnett. Dubai, UAE.
Landscaping business card
Design and idea by Jamie Wieck.
Advertising agency: Healthy People by Grey. Istanbul, Turkey.
Photographer business card
Photographer's business card, made in the form of a viewfinder.
Dentist business card
The message is obvious and therefore ingenious - to remove caries from a tooth, you need to pull out the insert with the phone number. Design: Michael Häne & Remo Caminada.
Business card of a personal fitness trainer
To read the text on this business card, you will have to make an effort by stretching it like an expander. The contract with the coach has not yet been signed, but the work has already begun ...
Hair stylist business card
Design and idea: Igor Perkusic.
Business card - a set of filters for marijuana joints
Business card - a set of filters for "jambs".
Not a bad idea for a business card for an employee of the State Drug Control Service. Advertising agency: Bos. Toronto, Canada.
Business card for an investment company
A business card for a Canadian investment company clearly demonstrates when to buy and when to sell stocks and assets. Professionalism must be in everything! Advertising agency: Rethink, Canada.
Visiting card of the yoga center "Solominka"
Visiting card of the yoga center "Solominka".
Advertising agency: Leo Burnett. Shanghai, China.
Sommelier business card
A business card clearly demonstrates what its owner does, so long as he does not take work home. Design and idea: Caserne.
Business card of a personal Lego agent
Business card in the form of a photo frame
Advertising agency: Piko, Moldova.
Designer's author's business card - stylish, fun, transparent
Idea and design: Dario Monetini.
An excellent universal business card idea - a stamp can be placed anywhere, even around the neck. But the most original, of course, will look on a napkin, and safer. Advertising agency: OpusMultipla, Brazil.
Business card in the form of a folding toy chair
Advertising agency: DDB, Brazil.
Business card plunger with contacts
You can’t call it a business card, and a miniature plunger is unlikely to fit into a business card holder. But throwing out such a funny "business card" hand is unlikely to rise.
Business card in the form of a bag of seeds
Useful business card in every sense. Advertising agency: Struck, USA.
Business card in the form of a universal key for a bicycle
This business card immediately shows who it belongs to - a smart and practical bike technician. Of course, entrusting your favorite bike to such a person will not be scary at all. Designer: Rethink, Canada.
Musical business card-comb for a hair care salon
The idea of this original business card-comb is based on the principle of a music box. Swiping your finger over all the teeth in turn, you can hear the famous rock tune. This musical business card belongs, oddly enough, to a hair care salon. Advertising agency: Fabio Milito design. Rome, Italy.
Business card of a freight forwarding company
The original origami business card, which folds into a packing box, belongs to a company specializing in cargo transportation. Advertising agency: Y & R. Sao Paulo, Brazil.
Salt restaurant business card stylized as a salt shaker
Salt restaurant business card, stylized as a salt shaker.
Minimalist, but original, effective and intelligible. Design: flux.
The visiting card of a survival specialist is made on a plate of dried meat. Anything happens in life... Even if a person did not have time to attend survival trainings, in some situations such a business card can save him from starvation, giving him a chance to attend these trainings later. Advertising agency: Rethink. Vancouver, Canada.
Business card for a grill company. To find out the contacts, it must be heated. Of course, such a business card is not very convenient in everyday use, but you can be sure that the person who received it will definitely check how it works. That means Bingo!
However, it happens that business cards, which, like clothes, meet specialists, are valued not for beauty or originality, but for manufacturability, which we once wrote about in our review.
Business cards are a popular topic of discussion and, without a doubt, they are extremely important. The web is full of examples of a wide variety of layouts. Today it is not difficult to buy creative business cards, both ready-made and author's. Therefore, too ordinary design turns into a problem.
Today I would like to give you some tips on how to choose correct design for a business card, both impressive and effective. Your business card should work for you. In order not to hurt the feelings of the designers, I asked the designer from CrazyPixels to create some samples. Of course, he did everything he could to draw attention to the details that I'm about to talk to you about. The result is an incredibly modern and interesting business card design.
Pictures on a bright background
So here is the first design:
Bright and stylish business card. Attracts attention at first sight. If you? a creative person such as a photographer or a designer, such a business card will be for you the best choice. The image on the back can showcase your professional creativity, and this business card could be part of your portfolio. You can create several versions of these business cards with different photos and give potential customers the opportunity to choose the one that they like best. I'm sure they will remember you.
Here you can see examples of great business cards with great photos and vibrant colors:
Use of colors
Just look at the design of this business card:
The pattern on the business card does not matter. It can be stripes, squares, circles or triangles, the right color scheme remains decisive. Like the previous model, this business card attracts attention with its design, but at the same time it is not one-color, but represents a whole range of colors. I also want you to pay attention to the QR code on this business card. The dots on the QR code are made in the same color scheme as the entire card. This is a small thing, but it gives the design meaning and makes it more interesting.
Overview of business cards with an interesting color scheme:
Minimalist design
An absolutely minimalist logo designed in one color with a creative use of white space on the front of a business card? great way to make a stylish card. You can place a logo or any other image on the front side, and the entire necessary information? on the back. It can be a name, a key phrase, contact information. There are many options for creating such designs:
Business cards with a minimalist design:
Embossing (letterpress effect)
Embossing? it is a way of using a stamp to create a raised design of different shapes on a business card. This effect gives the business card texture, style and a classic look. Does it allow you to use only one color? the original paper color of your business card. This makes the business card look modern and elegant.
Embossed business cards:
Adding QR codes
QR code? this is a modern version of encoding information that can be recognized using a smartphone. The code can redirect you to a website, an online portfolio or resume. This is a great way to bridge the gap between your business card and online work. Make sure your the target audience is able to use this information transfer tool before you make yourself business cards with a QR code.
creative business cards with QR codes:
Font design
Font design is a popular trend that you should pay attention to. It can be difficult to find a suitable font, but there is great opportunity selection, so you'll be sure to pick the right font...
Business cards based on font design:
Transparent business cards: a new idea
Design examples of transparent business cards:
Black and white
Black and white business cards will become excellent choice for businessmen, economists, lawyers and all those who are classified as "serious business". If you want simple elegant classic design, black and white business cards may be what you are looking for.
Black and white business cards:
unusual shapes
Such business cards have unusual outlines and in most cases they are individual designs. Business cards of an unusual shape are more expensive than regular ones. They may make a stronger impression, but your customers may quickly throw them away due to an unusual shape that does not fit their pockets. You should think about this option from the perspective of a potential client.
Here are some examples of unusual business cards:
logical conclusion
When it comes to creating business cards, try to do something unusual. There is only one chance to make a first impression on potential customers. Give it a try and you'll see what works best. Your business card should represent your brand and your name. I hope that this collection has inspired you to create unique and creative designs for your own business cards.
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