In this article, you will learn how to create a letter for E-mail newsletters on the Wilda online constructor. What is the difference between Html and Jpeg formats, and which format is best for you.
We all use e-mail, and often receive beautifully designed e-mails that contain not just text, but also images, logos, colored backgrounds, and other design elements.
There are two ways to write such a letter:
- Creating an html version of the email
- By sending the whole image in the body of the email.
Let's dwell on each option in more detail a little lower, but for now let's figure out what an Html letter is and what are the features of its design.
What is an HTML email?
An Html letter is a letter created in the Html language (as well as websites on the Internet). If you do not have sufficient skills, then you will not be able to create such a letter on your own. To do this, you will need the help of a professional layout designer who will create such a letter using the materials provided by you: texts, images, letter structure. After creating an html letter, you will need special software to send it to recipients.
There are many services that allow you to create an email yourself using ready-made templates or using Html email constructors and then send it. The disadvantage of this approach may be incorrect display of your letter by some recipients, since when creating a letter, an extra code may be generated, or the templates are not well adapted to various mail clients - programs that collect and send mail, such as Mail, Yandex, Gmail, Rambler, Outlook, Thunderbird or The Bat.
The same problem exists with displaying Html emails on mobile devices. After all, in fact, the newsletter is an almost full-fledged page of the site, which must be adapted to various devices.
In addition, when creating a mailing list, it is necessary to take into account the restrictions on the use of font nomenclature, since if the font you have chosen for the letter design is not installed on your recipient's computer, it will be replaced by one of the commonly used fonts, for example, Arial, and your design idea may not take place!
How can Wilda help you?
On the Wilda constructor you can:
Create a newsletter as an image and paste it into the body of the email
To do this, when creating a new document, select the "E-mail newsletter" type or use the appropriate template. The width of the document will be 700 px - the recommended value for successful display of the letter on mobile devices, and you can adjust the height depending on the content. After finishing editing, just save your letter as a Jpeg file.
To create a web version of a letter, you simply need to publish your layout on the Wilda website, and it will have its own address on the web.
Create a letter layout for subsequent layout in Html
If circumstances require you to create an Html letter, then using the Wilda constructor, you can create a letter layout so that it is easier for specialists to understand what you need. Together with the layout, you will only have to transfer the source images to the specialist and wait for the result!
For more information about formatting emails, see the article How to create a letter for E-mail distribution.
Create elements for Html distribution
Any Html letter has the necessary set of elements: header, footer, background or images. With Wilda's online builder, you can create or edit these elements, saving each one individually as a Jpeg file. To do this, the designer provides for the creation of documents of any size. Check with your specialist necessary requirements to the elements and create them on the constructor. You can easily cope with this task, especially if you have already created some documents for yourself. At the same time, your logos, images, corporate colors, etc. will already be stored in the constructor.
Summarizing all of the above, the Wilda constructor will undoubtedly be useful to anyone who needs to create a beautiful and effective E-mail newsletter.
In pure HTML. Oddly enough, not so many free solutions have appeared in free access in two years, but what we managed to find is much superior in quality to any of the old article.
E-mail newsletters, undoubtedly, the most powerful marketing tool, but you need to use it very carefully. Our people have never been delighted with advertising letters in mailbox, but if you are a good marketer, you will be able to get in touch with the recipient of the letter. This selection will not solve all the problems associated with mailings and will not even help to get around them, because the recipient will pay attention to your letter, delete it or send it to spam, it depends not on how beautiful the design will be, but on the content. All I wanted to say with this phrase - do not send spam or any template offers. Use these html templates mindfully and without harm to others.
Once again, do not send spam, it is better to use these templates to send various holiday greetings to your customers. If you have an online store and a base of users who really want to receive letters from you, you can make a mailing list with a notification about any promotion or discount on the backbone of any html template.
So. For your attention 20 Free Email Templates for Newsletters. Use wisely.
Free HTML + PSD Email Template: PHStock Template
Modern HTML Template for Email Newsletters with a large background image. Made in the likeness of one-page sites / . It has a small image gallery, so we can assume that this template will be useful for photographers or designers.A nice addition is the presence of PSD source. You will need it if you decide to make a significant change appearance.
The background photo can be easily replaced. Do not use stolen photos, it is better to find something suitable on free photo stocks, which I recently wrote about in the topic "Free photo stocks with legal photos".
Responsive E-mail template for an online store
This template is fully responsive and is perfect for sending various promotional offers from your online store.In addition, after downloading, in the archive you will find several color options design. There is also a separate folder with layout options for the popular E-mail mailing service MailChimp.
Free Event Email Template
Very simple HTML Template for Email mailings with a large background image. Initially designed for mailing with an offer to attend an event, or a reminder of an upcoming event. There is a PSD in the archive. I can’t say that I am delighted with this template, but there are fish for lack of fish and cancer.
Green Village - Hipster Blogger Email Template
email template Green Village looks a bit hipster. Great for sending out a weekly news digest or posts from your blog. In the archive you will find the template itself and its source in PSD format.
Photon - Email Template for Photoblog
A good, modern template for various mailings. Suitable for any purpose, but initially positioned as Email template for photosite.
KATAUSTRIA - Responsive Email Template
A trendy, free responsive template with a large background image that will serve as good tool for your marketing campaign.
Boxi - Free Meto / Flat Email Template
An interesting template that combines two styles: Meto and Flat. It consists of blocks in the form of a grid that perform different tasks - blocks with a test, blocks with social buttons, a block with an image, etc.
Miks Blogger Newsletter - Universal Blogger Email Template
A clean template with feedback from a bygone Retro style. Although I really like the design. There is a PSD.
News HTML + PSD Email Template
Clean email newsletter template light colors, designed for newsletters from a news site or blog.The template author claims that his creation works well on:
Apple Mail 4, 5, 6
iPhone 5, 4S, 4, 3gs, iPad
AOL Mail Firefox, Explorer, Chrome
Hotmail Firefox, Explorer, Chrome
Gmail Firefox, Explorer, Chrome
Yahoo! Mail Firefox, Explorer, Chrome
Thunderbird current version, Thunderbird 3.0
Outlook.com (Firefox), Outlook.com (Explorer), Outlook.com (Chrome)
Outlook 2011, 2010, 2007, 2003, 2002/XP, 2000
Lotus Notes 8.5, Lotus Notes 8, Lotus Notes 7
Free Email Template in Green Colors
A template with a rather ancient design. I would not include it in this collection, but it has several advantages that you rarely see in free analogues - this is the presence of a version for the mailing service MailChimp.
Email marketing continues to gain momentum every year along with an increase in the number of Internet users. Companies' databases are growing, sending letters to each client manually becomes overwhelming work. Email marketing helps make the emailing process more convenient, faster, and creates the basis for creativity. For distribution, HTML and regular email templates are used.
If to speak plain language, email marketing is a well-thought-out system for sending letters to email addresses in the database.
This type of marketing is based on letter and page templates that are embedded in letters.
There are 2 types of email templates:
Regular emails are just a text email of a few sentences with or without attachments, rarely with creative formatting. Such email templates are commonly used in business correspondence.
HTML email templates are bright, designed to attract attention and create interest of the web page that is embedded in the letter.
What are the advantages and disadvantages?
Let's start with regular templates.
A large number of "pluses" - good indicator. But it is unlikely that they will be able to sell such letters at the first communication with a client, especially an ordinary one. Unlike HTML emails.
Creating HTML emails on your own without sufficient preparation is difficult, although it is precisely such messages, beautiful, similar to postcards, that attract much more attention than simple black-and-white ones. Templates for HTML letters and email letters can be created directly on mailing service sites that have long included this functionality as a must for organizing mailing letters to users.
Basic Services
When describing the main email marketing sites, it makes sense to compare them according to the most important characteristics.
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Number of templates |
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Template quality |
Excellent |
Excellent |
Excellent |
Excellent |
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Available themes |
Holidays – Business Online store – Tourism – General, etc. |
-Holidays - Restaurant – Tourism – Business Online store, etc. |
- General Holidays – Tourism – Business Online store |
-Online store - Beauty and health – Tourism - Holidays |
Online store – Tourism |
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Adaptation of the letter for different screens |
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Yes (up to 1,500 emails per 100 addresses) |
Yes (up to 15,000 emails per 2,000 addresses) |
Yes (up to 6,000 emails per 5,000 addresses) |
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Free use of templates |
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Ability to use previously used templates |
UniSender.
One of the most popular Russified services for creating email newsletters. 3 editors are available: for block templates (text and visual content can be changed at your discretion), for ready-made basic and HTML templates, for working with your own HTML email template. Understanding the editors is not difficult, the system gives hints, and that's it. necessary tools located at the top of the work page.
SendPulse
No less popular, understandable and convenient site for creating HTML letter templates and working with ready-made templates. Among those considered, it has the largest free package and enough templates to create a successful newsletter.
The site allows you to create your own templates in a simplified HTML editor, constructor, or by uploading your own template from a computer. The constructor is easy to understand, you can create a beautiful letter from scratch by choosing pictures, fonts and placing it all in the right location.
Rumailer
A modest site in terms of design with good templates and a relatively large free package. The functionality of working with a limited number of templates is not as wide as experienced users would like. There is no convenient block editor at all.
The advantage of the service is the availability of great opportunities for exporting subscribers. They can be uploaded by activity, by sheets, as well as by login or domain in the email address.
GetResponse
The service is renowned for large quantity available templates in 24 categories. The pleasant interface of the site itself is complemented by a user-friendly block editor of ready-made and custom HTML templates for letters to clients.
The editor is easy to use. Blocks can be easily dragged, swapped, removed or added. When you click on the block, a work menu appears with buttons for performing basic actions with images and text content.
In order to view the templates, you need to start working with the mailing by entering the sender's data and the subject of the letter, and then select the "Block Email Constructor" button. If the user wants to work with his own template, then you need to select "HTML Code Editor".
Mailerlite
Mailing site Email, which many users call the easiest. At the same time, the functionality of working with templates is quite limited, but the main actions are doable. Even a novice will figure it out in the editor, because. it is simple and understandable. Just like on other platforms, you can upload your own HTML templates for email newsletters, edit and use them.
How to choose the right html email template?
The choice of a service and a template for email distribution by e-mail is a responsible matter, which must be approached wisely, because. partly depends on the success of the work. commercial organization or an entrepreneur. When choosing a service, you can rely on the above characteristics, on the reviews of friends or users on the Internet, on examples of work on the site, as well as on your own feelings from working with a particular service.
An additional answer to the question "how to know which template to choose?" statistics on the most popular services could serve. It could, but let's face it, % of opening, transitions, clicks, unsubscribes from the service practically do not depend. The only thing we noticed is that, for example, on SendPulse (luxurious free limits), a slightly higher percentage of emails go to the spam folder, and not to the inbox. And the percentage of errors published by the services themselves cannot be controlled by anyone except them, except perhaps empirically in isolated cases.
We wrote in detail about the free features of mailing services.
How to find out which email template suitable for each specific case? This can be done only by working with different templates, choosing best design and content. Many companies first use ready-made templates, modifying them, and then create their own. it a good option if writing skills html letters and pages No, and mailing is seen as a useful tool.
Internet services for business.
Link to the material is required!
A good email campaign starts with email design. Today, with most email clients and email platforms supporting the new web standards, we can send responsive emails to all subscribers using desktop and mobile devices. Responsive HTML Templates emails ensure that our newsletter is perceived by subscribers in the same way, no matter what device it is read on.
To help you make right choice, we provide a selection of the most popular email marketing email templates. In it, we consider not only templates, but also adaptive frameworks that you can use to create your own templates.
Cerberus
Creating a newsletter email template from scratch can be a daunting task in itself. And when it comes to creating a responsive layout, there are even more nuances to take into account. That is why a framework like Cerberus can be useful to you.
This compact library is designed to help users with a few HTML templates to create an email that will provide an unforgettable email browsing experience for your subscribers. Small templates are created using HTML, they are not intended to be used as a final result. The Cerberus developers recommend experimenting with the HTML code to create your own variations.
Litmus
it famous brand among those who like to test and analyze performance email marketing campaigns. The Litmus team is famous for regularly providing various free resources to the community, one of which is a set of responsive email templates.
All five templates from the set belong to different categories. These include: an HTML newsletter email template, a new product announcement template, a receipt template for financial notices, short message announcements, and even a regular email template. It's great for users who want their emails to be simple yet responsive.
Responsive HTML Email Framework
This is a fully featured solution for creating responsive emails. The framework provides developers with a set of grids, modules, blocks and lines for content, a function for setting the distance between elements, buttons, image lines and other elements that can be used to develop a flawless email template. It has been tested in all popular email clients.
Foundation for Emails
It is a collection of various frameworks and platforms for optimizing web development. Foundation provides developers and designers with an easy-to-use CSS framework that allows you to quickly create effective responsive emails.
Every HTML email template editor natively uses the grid system provided by the Foundation. Then it can be supplemented with various elements often used for such purposes. Whether you're in the e-commerce or business branding industry, Foundation can help you create responsive email templates.
Antwort
Antwort is not positioned as a framework, they call themselves a resource of ready-made email templates that can adapt to desktop and mobile devices. It works flawlessly on iOS and Android, as well as major email clients such as Yahoo!, Gmail and Outlook.
Even with some of the oldest versions of Outlook. Layouts are designed with dynamic content addition in mind. At the same time, the email design style is minimalistic.
Playground by ZURB
This is a development company. Foundation HTML5 Framework, as well as a service operator called Ink . Today it is better known as Foundation Email.
ZURB's Playground offers five different email templates to choose from that adapt seamlessly to any screen size and device. All templates come with separate style sheets and HTML documents. These templates will be compatible with any major email platform. You can easily find a service in combination with which you can use these templates.
Mosaico
A platform that allows anyone to create responsive, beautiful HTML email templates. Mosaico provides tools for managing custom elements and responsive design. With them, you can personalize all layouts with the click of a button.
The built-in management system allows you to undo and redo all changes made. You can even upload your own email templates and customize them with Mosaico. The platform is open source and encourages everyone to take part in the development of the project.
Open Source Email Templates
A renowned email marketing platform that offers marketers and bloggers the ability to create and market their templates within an easy-to-use environment. As a thank you to the marketing community, SendWithUs provides users with a library of ten responsive templates.
All templates are open source, which allows you to make any changes and adjustments at your discretion. Although these templates are free, they are only suitable for billing and notifications to customers.
Responsive Email Patterns
Brian Graves has laid a solid foundation for creating and working with responsive emails. His Responsive Email Patterns project is a set of plug-in templates that let you quickly create responsive emails to use with your favorite email platform or directly in mail client. Templates include elements such as lists, media, navigation, and grids.
HTML Email Templates
An authoritative email marketing service that helps hundreds of thousands of online marketers achieve optimal results with emails. Campaign Monitor provides functionality for testing email campaigns, as well as an email builder and a collection of HTML email templates. It has more than 20 unique templates that are suitable for almost any situation. Templates for establishing partnerships, business negotiations, traditional newsletter templates and event announcement templates.
Email Design Inspiration by HTML Email Designs
This is a repository of the best email templates that have been used by some of the top tech companies: Dropbox, Udemy, Moo, DigitalOcean and many more. The great thing about these sample templates is that they were sent out to real users. Thanks to this, you can easily analyze the structure of templates in order to better understand the implementation features that provide them. high efficiency. Hundreds of email templates to choose from.
MJML - The Responsive Email Framework
It is a framework and built-in custom markup language designed to help developers quickly create responsive templates. The goal of MJML is to simplify the design of responsive emails. The markup you create with MJML is then automatically converted into fully HTML5 compliant code. You can use it in any email client. Several preset templates are also available.
Respmail
For those who don't want to mess around with complex frameworks, there is Respmail, a simple, responsive email marketing solution. It provides you with a single template that you can modify to your liking. Since its inception, the HTML email template has been improved and refined to be compatible with all major email clients.
passion
This is a sophisticated email template that uses modern web design concepts. The extensibility of this template is so impressive. Various elements templates are separate components, and you can simply choose what you think is necessary for mailing letters.
Free Newsletter Template
Free newsletter template. This is an elegant and minimalist solution for those who want a simple email layout. In our opinion, this template can be useful for bloggers, artists, writers who want to get their message across without the need to overload the letter with modern complex elements.
MailPortfolio
MailPortfolio follows the same philosophy as the HTML email template described above. The only difference is that MailPortfolio focuses more on the basic red colors. But everything else seems to be exactly the same. In the basement, you can specify necessary information about the company, which is mandatory for most email marketing platforms.
Valentine's Day is fast approaching! That is why we decided to include a very beautiful template in the review. Valentine's Day Email Template, which can be used on this day to promote your offers, news. With many features, you can customize this template for various occasions use.
EDMDESIGNER
This company has spent a lot of time to fully adapt to the requirements of the community. The result is a functional email creation platform. The drag-and-drop interface helps developers create beautiful layouts. No more wasting time recreating the same content over and over again. With EDMDESIGNER, you can save not only letter templates, but also individual elements. In the future, you can use them again in any of the future campaigns.
Modern HTML Email
We would like to end our list of free templates with a book. it The best way Learn how to create responsive email templates. The author of one of them is Jason Rodriguez. This book will help you create modern and beautiful HTML email templates that work great on all devices, with all clients and in all browsers. The book covers the fundamentals of email creation, as well as how to test email campaigns and optimize them with analytics tools and reports.
Premium Responsive HTML Email Templates
We would like to tell you about responsive HTML email templates from the premium segment. Their prices are really quite low. compared to how much you would pay a designer for that job). And we found some really great templates.
ideas
A functional template that provides all available modern elements HTML5 , which can be embedded in the template itself. You can easily communicate your prices, product features with built-in elements that make the whole process simple. The template contains a built-in drag-and-drop module that will help you create amazing emails. It is also fully compatible with leading email marketing providers.
Vibgyor
Vibgyor can be described as a multi-purpose template for various industries. The professional appearance makes Vibgyor attractive to these lines of business. It contains a drag-and-drop builder that makes it easy to change and optimize any part of the template to your liking.
Many people think that email is outdated and that spam has discredited it as a marketing tool. In promoting products and services, some companies rely on SEO and SMM. But in practice, mailings are still the simplest and most effective way interaction with clients.
Successful email marketing is impossible without properly and beautifully designed emails. You have probably come across a situation where a finished letter looks great in a google or Yandex mailbox, but is not displayed correctly in Outlook. The whole secret is in the adaptability of the template.
Flexible or adaptive templates look equally good in all email services and on mobile devices.
This collection contains free responsive templates for any purpose and various areas business.
27 Litmus templates
The service provides easy-to-use modern email templates for a variety of purposes: product launches, e-commerce, and more.
https://litmus.com 70 Free Email Templates
- dark templates;
- templates with left sidebar;
- light templates;
- templates with one column;
- right sidebar templates.
http://freemailtemplates.com 45+ Templates
On this site, not only letter templates are freely available, but also certificates, banners, catalogs, labels and other materials.
https://www.template.net/ 200+ Chamaileon Templates
The site contains more than two hundred adaptive templates for regular and transactional mailing
39 Cakemail Templates
- business;
- restaurant;
- seasonal;
- special events;
- transactional;
- education.
42 PixsHub Templates
PixsHub is a great site for designers. Here you will find free PSD templates to create a website, mobile app, icons, UI kits, web apps, HTML templates, layouts, WordPress themes and 42 email templates for newsletters
20 MJML templates
MJML is a markup language designed to make it easier to code responsive templates. There are 8 categories of letters on the site:
- transactional;
- marketing;
- welcome;
- news;
- receipts;
- electronic commerce;
- event;
- travel.
mjml.io 16 ZUBR templates
Zurb, a design consulting company that believes in designing with the client in mind. There are 16 responsive email templates available on the site, ranging from welcome emails to marketing emails.
zurb.com20 Themes
Another great and free resource is Themezy. The site provides 20 free adaptive email templates for mailing.
14 Sendwithus Templates
Presented responsive templates in the form of HTML files can be downloaded and used with any software Email
3 FreshMail Templates
FreshMail offers 3 free responsive newsletter email templates. They are presented in two formats. The package contains both HTML and PSD files, so you can make any changes to the graphics or code.
92 Bee Free Templates
Bee Free is a simple and free email editor for email newsletters. There are 92 templates to edit in nine different categories
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