Smeg was founded in 1948 in the small town of Guastalla, located in northern Italy in the province of Reggio Emilia. The name is an abbreviation of the Italian Smalteria Metallurgica Emiliana Guastalla - Metallurgical Factory Emilia Guastalla. Initially, the organization was engaged in the Kuznetsk business, but over time, in an era of economic growth, when social structures and the way of life changed dramatically, the enterprise was retrained into a metallurgical one. Smeg began to produce products that correspond to technological innovations and the needs of modern society. The technology has become the pride of the owners who valued comfort in everyday life.
The formation of the brand in the global market
In 1956, the first gas stove "Elizabeth" was produced - with a safety valve and automatic ignition. This was followed by the release of the first washing machine of the Leda design line. Having improved the model, in 1970 Smeg introduced the Niagara, which became a popular acquisition all over the world. In the same year, the first built-in ovens and hobs began to be produced. In the 90s, sinks, hoods and colored retro refrigerators in the style of the 50s, which are popular and in demand to this day, replenished the range of household appliances. Later, Smeg opened professional divisions producing equipment for the catering sector - ovens and dishwashers, combi steamers and glass washers for restaurants and hotels, as well as equipment for medical institutions - machines for washing and sterilizing medical instruments and pharmaceutical refrigerators.
Reliability and manufacturing excellence
The use of first-class materials and continuous technological improvement have made Smeg a worldwide success. "Technology and style" is the motto, which is confirmed daily by the release of new products, the creation of unique projects and the development of innovative ideas. Smeg strives to ensure that the entire complex technological process is carried out flawlessly, so the entire plant is fully computerized and automated. Only three operations from the entire production cycle are performed manually:
1. Technical control at every stage.
2. Installation in the finished housing of electrical equipment.
3. Complete with insulating materials.
For quality production, the manufacturing process of equipment is divided - Smeg has four factories:
- production of free-standing cookers, glass-ceramic hobs, cafe mini-bars and built-in ovens;
- production of built-in and free-standing washing machines and free-standing dishwashers;
- production of hoods, built-in and overhead sinks;
- production of built-in and free-standing refrigerators.
Design and style
Much attention is also paid to product design - for more than 60 years the company has been cooperating with world-famous architects. Smeg does not follow conventional trends in the fashion for household appliances, creating its own unique style, which is easily recognizable due to the clarity of lines, elegance and sophisticated shapes. Even the head office of Smeg, which is located in Guastalla, won the "Gold Medal of Italian Architecture" in Milan.
The territory of the office reproduces the local landscape. The building is a long gallery from which radiate six separate office spaces. The entrance to the building is separated from the luxurious lawn by a moat, through which a bridge-path is thrown, and the demonstration and conference rooms are reflected in the water. Ivy, bamboo and other original plants are used in the design of the outdoor area. During the design of the building, special attention was paid to safety, distribution and optimization of consumed energy and microclimate management, which was noted in 2007 during the "Bio-architecture Week" in Modena, where Smeg received the award as the most "intelligent office in Italy".
History of Smeg
1948 - Smeg is founded in the small Italian town of Guastalla.
1955 - The company released the first gas stove of the Elizabeth series, equipped with automatic ignition, timer and gas control.
1963 - Presentation of the first model of the Smeg washing machine of the Leda collection.
1970 - A revolution in the dishwasher market - the premiere of the Smeg dishwasher, with a capacity for 14 place settings.
1971 - Start of serial production of built-in ovens and hobs, which became the hallmark of the Italian brand.
1977 - Signed a sponsorship contract with the legendary Ferrari driver. In the same year, the famous designer Franco Maria Ricci created the Smeg trademark logo.
1985 - Together with the Italian architect Guido Canali, the Classica product line was developed, which is known for the use of stainless steel with a particular stylistic rigor.
1991 - Launch of the new Contemporanea line.
1995 - Start of collaboration with architect Renzo Piano, which contributed to the creation of unique hobs, ovens, refrigerators and a home greenhouse.
1997 - The bright and exclusive refrigerators of the FAB collection saw the light.
2008 - Smeg's 60th anniversary year - brought the company a Wallpaper design award for its collaboration with designer Marc Newson.
2010 - The Linea hob and oven received the prestigious Good Design award.
2012 - Italia Independent and Smeg Corporation created a denim refrigerator - Smeg FAB28RDB. In the same year, a unique product was created - the SMEG500 mini-bar.
2014 - Smeg small home appliances in retro style. The collection received awards: Red Dot Design Award and Good Design Award.
A little about us...
Our customer service has been providing repair services for Smeg household appliances to residents of Moscow and the Moscow region for more than 10 years. Thousands of owners of Smeg household appliances have become our customers.
During the existence of the service, a great intellectual potential and practical experience have been created, which makes it possible to successfully cope with the tasks set. Service engineers are allowed to work only after completing a training course and passing exams. In addition, regular refresher courses are held.
The service department offers:
Repair of large household appliances (refrigerators, washing machines, dishwashers, electric stoves).
Sale of original spare parts and accessories for household appliances.
Technical advice.
The high quality of the services provided is confirmed by the fact that most of our regular and new customers are referrals. We value our reputation and try to perform the declared services properly.
Becoming a company widely recognized throughout the world in the field of home appliance design.
Brand evolution:
- 1948 - Smeg is founded in the small Italian town of Guastalla.
- 1955 - The company released the first gas stove of the Elizabeth series, equipped with automatic ignition, timer and gas control.
- 1963 - Presentation of the first model of the Leda washing machine.
- 1970 - A revolution in the dishwasher market - the premiere of a dishwasher with a capacity of 14 place settings.
- 1971 - Start of serial production of built-in ovens and hobs, which became the hallmark of the Italian brand.
- 1977 - Signed a sponsorship contract with the legendary Ferrari driver. In the same year, the famous designer Franco Maria Ricci created the trademark logo.
- 1985 - Together with the Italian architect Guido Canali, the Classica product line was developed, which is known for the use of stainless steel with a particular stylistic rigor.
- 1991 - Launch of the new Contemporanea line.
- 1995 - Start of collaboration with architect Renzo Piano, which contributed to the creation of unique hobs, ovens, refrigerators and a home greenhouse.
- 1997 - The bright and exclusive refrigerators of the FAB collection saw the light.
- 2008 - Anniversary year for the company - 60 years - brought the company a Wallpaper design award for collaboration with designer Marc Newson.
- 2010 - The Linea hob and oven received the prestigious Good Design award.
- 2012 - Italia Independent and Smeg Corporation created a unique product - a denim refrigerator -. In the same year, a unique product was created - a mini-bar.
- 2014/2015 - Smeg small household appliances in retro style. The collection received awards: Red Dot Design Award and Good Design Award.
Brand Aesthetics
Premium class appliances from the Italian manufacturer are distinguished by a unique combination of stylish and harmonious solutions. In the Hausdorf online store, you can purchase sets of appliances of the aesthetics you like, completing the kitchen with appliances that harmoniously combine with each other.
- Piano Design - elegant stainless steel appliances, complemented by sophisticated fittings;
- Linea - a series of devices in a modern design, the distinguishing features of which are light, consistency, clear lines and comfort;
- Classica - attention to detail, strict forms and compact dimensions distinguish this series of devices;
- Cortina - an aesthetic that combines wrought iron and refined forms that outline the style of alpine chalets and old Italian estates;
- Coloniale is a classic style that takes the wearer back in time and creates a feeling of comfort and exclusivity.
- 50's Retro Style and Victoria - the retro line of models is made in original colors and equipped with advanced technologies.
professional equipment
The company has already established itself not only as a manufacturer of home appliances, but also in the professional field. A division of Foodservice and Instruments, manufactures equipment for catering and medical institutions.
For those who work in the field of catering and hospitality, high performance, technological innovations and thoughtful ergonomics in the external design of devices are a must.
The corporation takes into account these needs and creates models that meet high requirements:
- proofing cabinets - ideal for defrosting and proofing dough products, as well as for maintaining the temperature of already finished products.
- ovens - precise design, advanced technology and the best materials - convection ovens and multifunctional ovens represent perfection from every point of view.
- mini-bars - built-in and freestanding appliances, 30 and 40 liters
- dishwashers - professional dishwashers made entirely in Italy and designed for bars, restaurants, canteens, hotels and other catering establishments. The range includes glass washers, front-loading dishwashers, and dome dishwashers.
- chest freezers - have high energy efficiency, allow you to store products for a long period.
- Ice makers are efficient devices that allow you to freeze various types of ice.
- wine cabinets - provide optimal storage of bottles of red, white and champagne, thanks to thoughtful temperature zones and protection from the external environment.
- accessories
Thanks to improved interfaces and various software solutions, all professional equipment fully meets the high requirements of consumers, combining functionality and ease of managing intellectual resources.
Unsurpassed quality of devices, time-tested
- Ovens
- Microwave ovens and steamers
- Hobs
- Air cleaners
- Cooking centers
- Refrigeration and freezing equipment
- Dishwashers
- Washing machines
- Sinks and faucets
- Small household appliances
- Professional equipment for production and restaurants
All devices undergo strict control at the production stage, meet the most stringent quality and safety standards.
The reliability of the brand's equipment is beyond doubt. Buying this equipment, be sure - it will serve you for many years. Nevertheless, service centers operate all over the world, to which each user can contact with a question about technology, its functionality, warranty or connection.
In the Hausdorf boutique you can buy devices at an attractive price and order delivery at a convenient time for you.
History of Smeg
SMEG The company was founded immediately after the end of the Second World War, in 1948 in Italy, in the town of Guastalla. The name Smeg itself is nothing more than an abbreviation of the Italian Smalteria Metallurgica Emiliana Guastalla - "Emilia Guastalla Metallurgical Factory". Founded by the father of the current president of the company, Roberto Bertazzoni, already in the early 50s, along with metal processing, SMEG began to produce its first electrical appliances.
Now the company has four factories in Italy, the production area covers 360,000 square meters. m, the enterprises are fully automated and computerized. The first produces: glass-ceramic hobs, solo cookers, built-in ovens with pyrolytic cleaning and mini bars for cafes. The second produces: freestanding dishwashers, all Smeg washing machines. The third produces: built-in and overhead sinks, hoods. The fourth produces refrigerators. Today SMEG is the No. 1 sales leader in Italy, the home of world fashion. Throughout Europe, the company's products are well known and very popular, the network of distributors is located all over the world.
Now the company's management puts big stakes on the Russian and Belarusian markets and has high hopes. At the moment, 70% of Russian fast food enterprises operate on Smeg convection ovens. When cooking on these ovens, nutrients and vitamins are better preserved, energy is saved and time for cooking products is saved.
Smeg "Technology and style" - the pursuit of originality
What was the reason for such an obvious popularity of household appliances? What distinguishes Smeg household appliances from products from other manufacturers?
Design bureaus and world-famous couturiers participate in the development of design projects for household appliances models, Smeg products are refined and elegant, surpassing fleeting fashion fantasies.
Smeg equipment uses only high quality steel grades (18/10, 10/10). All Smeg kitchen products undergo a series of tests for strength, durability and wear resistance, therefore, for some appliances, the manufacturer gives a guarantee of uninterrupted operation up to 10 years. The presented model range is diverse and includes both refrigerators, washing machines and dishwashers, built-in ovens, gas hobs, hoods, sinks, kitchen faucets. Smeg has a range of home appliances of the highest class.
These are the famous Smeg Opera stoves, the Piano Design series, high-tech hobs. In the range of Smeg household appliances, a special place is occupied by models of 50s-style appliances recognizable all over the world with their unique bright design in retro style, including the famous colored refrigerators, known for their rounded shapes, washing machines and completely unique dishwashers.
The color scheme of this series is unusually diverse, especially everyone remembers the refrigerator with the coloring of the English flag. A completely unique home greenhouse also deserves special attention, capable of creating and maintaining a microclimate for any capricious plant.
Smeg household appliances are used to create the best kitchen interiors, buying Smeg means painting your kitchen with rich colors, and adding bright Italian temperament to the cooking process.
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