How to open a hookah bar - how much does it cost and what is required for a hookah business according to the law. What is a franchise and what benefits does it provide. The room and interior of the hookah bar

16Oct

Hello! Today we will consider the question of how to open a hookah. Every day there are more and more such establishments, and the demand for them is only growing. In small towns, this area is not very developed, therefore, you can become one of the first businessmen who will bring real "joy" to the population. All in your hands!

What do you need to open a hookah bar

Opening a hookah business- This is not a simple matter, as it might seem at first glance. First you need to create general idea about how you see your hookah room. First of all, you must like it. It is necessary to abstract and understand whether you want to return to such an institution again . If the answer is “yes”, then it means that you are on the right track.

Next is this correct selection premises. It is best to choose establishments that are popular among wealthy people. A restaurant, bar or cafe must have a good reputation. This guarantees a constant flow of people and a good profit.

First of all, you need to figure out how to open a hookah bar according to the law. It is necessary to study all the laws on running your own business, as well as the laws that regulate the activities of hookah rooms. This is one of the most important factors on which the prospect of your business depends.

The next important fact is the purpose of opening a hookah bar. You should not think that after opening your own business, you can sit back at home and just get money. Such a business requires, in addition to financial investments, a lot of time and effort. If you yourself love hookah very much and are tired of leaving money in other establishments, then this business is ideal for you.

In other words, absolutely everything needs to be thought through to the smallest detail. First you need to draw up a clear hookah bar business plan with calculations, which will indicate all the little things that you especially need to pay attention to. We'll talk about everything in detail below.

How to open a hookah according to the law

As already mentioned, first of all, it is necessary to study the current legislation. And all because June 1, 2014 deputies Russian Federation adopted a law banning smoking in public places. This applies to both businesses and establishments. Catering.

Anyone can read the text of the law on the Internet ( Federal Law No. 15 "On protecting the health of citizens from exposure tobacco smoke» ). There is not a single word in the text about smoking cigarettes, cigars or hookahs. However, it clearly states that the use of tobacco is strictly prohibited. That is, it is impossible to smoke tobacco in any of its forms.

Therefore, on June 1, 2014, all owners of cafes and restaurants had to remove hookahs from their menu, but not for long. Businessmen immediately found a way out of the situation. They began to offer their visitors herbal-based smoking blends. For the inspection authorities, this became a real test, because they could not prove for sure what visitors actually smoke: tobacco banned in public places, marijuana or some harmless grass. A thorough examination takes a lot of time, so no one did it.

The legislation of the Russian Federation does not clearly spell out what a "hookah" is. Therefore, entrepreneurs find permitted "loopholes", with the help of which they "legalize" hookah smoking. It cost some a "round penny". The owners had to re-equip their premises specifically for customers who wish to smoke hookah. Most often, such a zone is located outside on outdoors. It also assumes a separate corner or room in the room itself. Perhaps you ask, is it possible to open a hookah bar in a residential building?

Remember once and for all, hookahs are not allowed in establishments that are located in residential buildings. Fines for non-compliance with the rules are far from small, and range from 60 to 90 thousand rubles.

Another solution that the owners of the establishments came up with is the delivery of a hookah to the client's home. But, such a service is not very popular among the common population, as it is quite expensive.

Switching to special tobacco-free smoking blends is another way out of this situation. By law, they are not prohibited, and therefore have become an excellent alternative. But, many visitors refuse to smoke them. This fact must also be taken into account.

Of course, you can always break the law and offer tobacco hookahs to customers. But, remember that today a very tough system of fines is due for such illegal activities. The amount of fines can be up to 300 thousand rubles. And in case of repeated violation, it can reach 3 million Russian rubles. Think about whether "the game is really worth the candle."

Franchising and buying a ready-made business

If you still don't know how to open a hookah bar, it's not a problem. Today, many entrepreneurs operate on a franchise basis. For beginner businessmen, this is a great option that does not require much effort. Large companies offer interesting terms of cooperation. Among them:

Hookah Place;
smokehouse;
Nargilia and many others.

Franchising is profitable only if the brand has its own name and reputation. The population should be familiar with this name and evoke only positive emotions. This will help earn the novice businessman the respect and trust of the guests.

In addition, in this case, you do not need to come up with your own original name for the institution, interior design and way of working. All these conditions are dictated by the company. You only need to maintain the image of the company. The main thing is to ensure the smooth operation of such an institution and then the number of customers will increase in geometric progression.

Another option is to buy a ready-made hookah business. This is the easiest option for a novice entrepreneur. Announcements of sale can be found both on the Internet and in local newspapers in your city. But, remember that no one is going to sell a really good, promising and successful business just like that.

Therefore, before buying, you need to check everything carefully. It is possible that the owner had problems with the premises or with the law. The verification is best done with specialists with a legal background. They will be able to find all the "pitfalls", if any.

There are also cases when a person needs a large sum of money Money and he has no other choice but to sell his hookah business. But, as a rule, such a case is one in a million. Beware of scammers and unscrupulous sellers.

Opening a hookah bar: do's and don'ts

We reviewed the legal framework. Now we need to summarize everything that we learned before opening the hookah. A novice entrepreneur must clearly understand how to run a business, and how not.

So, smoking tobacco in any form in public places, including catering places, is strictly prohibited. Accordingly, you can not smoke a hookah with tobacco in a cafe or restaurant. Smoking rooms cannot be created either. It would seem, but then what is possible?

If you plan to open a hookah establishment based on a restaurant, bar or cafe, then instead of tobacco you will have to use:

tobacco-free smoking blends;
syrups;
special stones, etc.

But, it should be remembered that not all guests of the institution will appreciate such a hookah. Most people want to get relaxation from tobacco, and not just inhale and exhale "delicious" smoke.

As they say, every rule has its exceptions. For instance, Tobacco smoking is permitted outside catering establishments and in specially designated areas. Therefore, each person has the opportunity to open his own institution, in which there will be only hookahs.

Food and drinks are strictly prohibited there. But, you can allow visitors to come with their own food. It is advisable that they have their purchase receipts with them in case of any verification. And as entertainment, visitors can be offered board games, console games and much more.

How to open a hookah from scratch - we select a room and design

If you do not have the opportunity to open a hookah room in a thriving restaurant or cafe, then you can safely open your own establishment. Learn in detail how to write a hookah bar business plan. The first step is to find a suitable location. The area depends on personal preference.

If you follow the recommendations successful businessmen, then it is best to consider premises, not less than 100 - 120 sq.m. Would like to have a separate entrance. The following requirements are practically the same as the requirements for opening a catering establishment.

The premises must have:

ventilation;
utility rooms;
sewerage;
fire protection.

It is in hookah cafes Special attention it is necessary to allocate ventilation and fire protection. The equipment must be of a high class, as it must be able to handle the continuous flow of smoke. Before the opening of the institution, the fire inspection will carefully check everything, and if there are the slightest deviations, the cafe will not open until they are eliminated.

After choosing a decent room, you need to think about interior design. The atmosphere should be cozy and soothing, because people come to a hookah establishment in order to relax. In order for guests to feel comfortable, it is best to divide the establishment into several zones that will be fenced off from each other. The approximate size of one zone is 8-10 sq.m. Thus, the guests will not interfere with each other with their conversations and will be able to truly relax. But, do not forget about the big companies. They also need to prepare several areas for communication.

The walls should be painted in soothing pastel colors and complemented with unusual and beautiful interior items. Lighting is better to choose not very bright, but slightly muffled. Regarding furniture, it is better to give preference to soft sofas on which customers can relax. Don't skimp on the audio system. Background music should not sound too loud, but high quality. Visitors should feel comfortable during the conversation, and not shout over each other.

Be sure not to forget about the cash register. All checks must go through it. Don't save on this equipment. The cash register should be easy to use so that employees can easily understand it and not make mistakes.

We select hookahs and other attributes

Buying hookahs is one of the most milestones in the process of opening a hookah bar. Hookahs should be considered High Quality, the cost of which will be in the range of 3000 - 5000 rubles. Tobacco or smoking mixtures must also be of proper quality. In no case should they be bitter when smoked or give bad smell. Having smoked such a hookah once, the visitor will never return to the institution.

In addition to hookahs, several additional flasks, cups and pipes should be purchased. This is in case one of these components "fails". By the way, in addition to ordinary pipes for smoking, you also need to purchase special cooling pipes. This will make the hookah more intense.

The interior can be supplemented with various oriental trinkets. Oriental themed pillows, themed paintings and rugs. This is not only for the convenience of visitors, but also to create a pleasant impression of the institution.

Recruitment

Staff is another very important factor. The quality of service in your establishment depends on the number of customers and their general impression. When selecting staff, first of all, you need to pay attention to appearance man and his manner of speaking. If he came to the interview neatly dressed and combed, then he will try to look perfect at work.

The manner of conversation is also very important, since the employee will constantly have to contact customers: offer services, take orders, explain things that are incomprehensible to the guest. The employee must be polite with the client in any situation. He should always smile, but he should not be intrusive. Excessive attention and obsession can only scare away the client.

Employee knowledge is very important. They must thoroughly understand hookahs and tobacco. Usually, the client does not know which hookah flavor to choose, so he describes everything in in general terms. The employee must, based on the data received, offer the guest the most optimal option for him.

All personnel must be trained before starting work. It is best that the lesson be conducted by experienced people who have been “floating” in such a business for more than a year.

How much money do you need to open a hookah

You will need to spend a lot of money on opening a hookah bar if you want to create a real nice place to which guests will constantly return. Next, we will look at how much it costs to open a hookah bar, calculate the approximate costs, this will help you draw up your own hookah bar business plan.

1. The cost of renting the premises

If you do not have your own premises in which you can open an institution, or do not have the funds to purchase it, then you will have to rent it. Approximate cost rent of 100-120 sq.m - 50 thousand rubles.

2. Repair and design costs

You will need to hire workers who can make redecorating premises. Also, if you can’t come up with an interior design on your own, you will have to spend money on the services of a specialist. These costs also include the purchase of furniture, decor and other attributes. The approximate amount of expenses under this item is 500 thousand rubles.

3. Buying hookahs

In this case, it is better not to save. As already mentioned, it is best to purchase high-quality hookahs from well-known companies. Their number depends on the number of tables in your establishment and the expected number of visitors. Hookahs should be bought with a margin. It should be expected that at a small table you may need 2-3 hookahs, and at a large table - up to 6. The approximate amount of costs is 60 - 70 thousand rubles.

4. Buying fire extinguishers

These are mandatory attributes of each institution. The fire department will not let you work unless you have several fire extinguishers available. They should be placed in the guest room, in the kitchen (if available) and in the utility rooms. The approximate cost is 10 thousand rubles.

5. Purchase of materials (tobacco, smoking mixtures, coal, etc.)

Don't skimp on this article. Tobacco is best ordered from imported manufacturers who have been operating on the market for such products for more than a year. In order to order high-quality consumables, it is best to consult with specialists. They will tell you which tobacco and coal to take, and which one is better to refuse. The approximate cost is 20 thousand rubles.

The total cost of opening a hookah establishment

The amount is 650 thousand rubles . This is the most budgetary real amount. If you have the opportunity to immediately invest large quantity money - do not regret. Then in the following months of the activity of your institution, you will be able to spend less.

Remember that you will also have monthly expenses:

rent - 50 thousand rubles;
purchase Supplies- 20 thousand rubles;
wages for staff and advertising - 100 thousand rubles.

In total, about 170 thousand rubles will be spent per month.

Expenses are not a very pleasant part. All entrepreneurs like to calculate the future profit from their business. Now you are most likely thinking whether it is worth opening a hookah bar? Hookah business is a rather new trend in our country, which is gaining popularity every day. Therefore, if you think over everything correctly, as well as invest money wisely, then it will bring good profit to its owner.

Is it profitable to open a hookah bar

Net profit should be considered only after you have covered all your monthly expenses. The average check for a hookah establishment is 1,500 thousand rubles. It is not difficult to calculate that approximately in a day you can earn 30 thousand rubles (this is not the most optimistic forecast). Accordingly, you receive about 300 thousand rubles per month. Net profit after all expenses and taxes will be approximately 150 thousand rubles. This project will pay off in a few months.

Advertising is another important component when opening a hookah establishment. You must take care that as much as possible more people found out that a new trendy establishment for hookah lovers is opening soon.

The main audience of such institutions is young people and middle-aged people. Therefore, it would be reasonable to decide to launch, in particular on social networks or. To do this, it is enough to create your own group or community and simply invite people there. It's free and efficient.

In order for people with great desire to gather at the opening of your institution, you can come up with various drawings and discounts. For example, you can organize a contest of "reposts" of information about the opening of a new cafe. As a reward, the winner can be given several hours of free hookah.

On the opening day, you can also invite famous hosts and musicians of the city in order to attract more visitors.

And if every weekend you hold theme parties in your institution, then this will also serve as a very good advertisement. In other words, show your imagination and creativity, and then your business will flourish.

Business registration and necessary documents for opening a hookah bar

You have thought through all the details of your establishment, calculated the costs and possible profits. Now is the time to start registering your business. First, decide on the substantive form of activity.

For restaurants, cafes and bars, including hookah establishments, it is best to choose the form of a Limited Liability Company (LLC). Check out the information.

Form " Individual entrepreneur” should be selected only if you plan to trade exclusively in hookahs. The “LLC” form is suitable only for those entrepreneurs who are going to sell alcoholic beverages in addition to hookahs. The choice is yours alone. But, keep in mind that if you plan to sell alcoholic beverages in your establishment, then in addition to all the documents you will need to receive.

Another mandatory documents are the permission of the SES and the fire service.

Before starting their activities, each entrepreneur is obliged to report their intentions to Rospotrebnadzor.

Also, you will definitely need. Most often, entrepreneurs give preference.

After you have collected everything, registered your business, you can get to work. Good luck and success!

Until recently, it was considered unprofitable. But, with the adoption of the law banning smoking in public places, this idea is visited by an increasing number of entrepreneurs. The reason for this is the lack of filling this niche in business circles and the growing profitability of this service. This primarily concerns the owners of cafes, restaurants, clubs.

The main part of the smoking population, visiting entertainment establishments or places of rest, certainly use hookahs. Step-by-step instructions, a business plan, all the nuances for opening a hookah from scratch are given below.

Distinctive sides

The main advantage of the hookah business is its specificity. Not all restaurant owners have introduced smoking a fragrant mixture into the menu. Many cafes and restaurants weren't allowed to smoke before the smoking ban. The same establishments that allowed smoking discovered new article income, and significant.

Is it profitable to open a hookah bar from scratch?

A feature of the hookah business, in addition to its demand, is the payback in a short time. With the right simple business plan, spending a small amount of money, business can pay off in 3 months.

Suppliers of equipment for hookahs themselves can help a novice businessman. By agreement between the supplier and the owner of the establishment, the first prepares rooms for hookahs and receives 60% of the income for this, and the second sells it, taking the remaining 40% of the profit.

Despite the low cost of hookah accessories, the price for using such a service in all entertainment places is high, exceeding the cost by several times. Therefore, doing such a business is very profitable and timely. The competition is not great.

You can open an enterprise in a new building, select employees, and purchase everything you need for smoking. It will not be superfluous to recreate a cozy homely atmosphere or an oriental theme. Then the investment will be serious, up to 200 thousand rubles. Because people will not only smoke, but also eat, drink alcohol.

If you establish a smoking room in already operating establishments, then a small amount, up to 50 thousand rubles, will be enough to purchase mixtures, tobacco, and coal. It is better to buy them directly from the East, it will be cheaper and the quality is higher.

What do you need to open a hookah from scratch?

In addition to renting premises, hiring staff and other attributes, you must obtain permission to sell alcoholic beverages, if it is implied. You also need to register an IP (Individual Entrepreneurship) or LLC (Limited Liability Company). After that, collect a package of documents. These include:

Documentation LLC or IP.
Certificates for hookah smoking accessories.
License to sell alcohol.
Permits from the Sanitary and Epidemiological Service and the Fire Service.

It should be noted! If it is planned to sell strong drinks in a hookah bar, then you need to register it as "LLC".

According to the current legislation, smoking in public places is prohibited, so you should choose how the hookah bar will work:

Using a mixture with tobacco, but without alcohol;
With the sale of alcohol and hookahs without tobacco.

You can start your own business with very little money. The premises do not have to be bought or rented. Any restaurant, cafe with halls for the smoking contingent will do. You will need to make a deal with the owner. It can be both on a reimbursable basis, for a small fee, and on a gratuitous basis. In the latter case, the owner allows you to take 1-2 tables to attract potential customers.

Hookahs can be taken for free, rented, bought. You can contact suppliers, agree on taking them for sale while providing samples for use. After promoting the business, you can offer the seller more favorable conditions for yourself.

When establishing business relations between you and the owner of the institution, documents can not be drawn up at first. You will simply pay extra interest to the owner for conducting your funds through his enterprise. 10% is considered optimal. Later, issue an IP with UTII (Single tax on imputed income).

You will work yourself, so you will know the matter from the inside and you will not have to pay money. In the future, when the turnover grows, it will be possible to hire a person. It is better to accrue salaries as percentages of sales, due to the small number of customers. Over time, it will be possible to pay salary and interest.

Business plan

To open a hookah bar with an area of 40 m 2 in an already operating restaurant, you will need:

This is a calculation on the basis of which you can calculate the costs of a future institution.

Selection of premises, decoration, equipment

A small hookah bar will not bring a good income, as there will be few seats. It is advisable to start a business in spacious room or based on a running restaurant. After a hearty meal, visitors will want to relax. Here you should offer a cup of coffee, tea or other drinks, offer a hookah. A mandatory purchase in a hookah room will be high-quality hoods, a well-thought-out ventilation system. A useful, sought-after addition will be a Wi-Fi zone. It is imperative that the facility has a working bathroom.

Many people associate smoking mixtures with the East, so it is desirable to make the interior in an Asian style. These are poufs, low sofas, a lot of soft pillows and a riot of colors. The situation should be supplemented with pleasant motives, subdued light.

In the expenditure item, other expenses are as follows:

Consumables for them will be foil, mouthpieces, burners, tongs, brushes for cleaning.

With regard to advertising, the staff was briefly described above. After untwisting the place, inexperienced sellers should be replaced by a professional hookah man who understands the intricacies of hookah technology. The reputation of the institution primarily consists of customer service. Competent, able to win people over, the hookah man will support the conversation, tell you which variety is better. The overall pleasant atmosphere will attract visitors.

Expected income and profitability

In addition to costs, the business plan calculates the expected income. The net income of a room of 40 m 2 will be about 30 thousand rubles. With the right organization of advertising, creating cozy place for recreation, the number of positive reviews will increase exponentially. Thus, the profitability of the hookah will increase.

This business idea is very profitable for business start-ups, owners of bars, cafes, restaurants, suppliers of hookah equipment and its components. This is due to the fact that in addition to a quick payback, an important difference from other areas in trading is an ultra-high markup, up to 1000%.

Step-by-step instruction

Form "LLC";
Find a place;
Buy everything you need;
equip the room;
Hire staff;
Conduct an advertising campaign;
Collect income.

Hookahs will conquer more and more areas, since this segment of the market is still underdeveloped. Distinctive features of such a business are low cost, quick payback, and growing demand.

Historically, hookah smoking is the prerogative of the inhabitants of India and the East. “Sultan” pleasure came to Russia in the early 2000s, when mass tourists brought smoking devices for home use. At the same time, business plans began to be developed on how to open a hookah bar - a quick payback promised future owners a solid profit. But with the introduction of the “anti-tobacco law” in 2014, which prohibits smoking in public catering establishments, the state’s attention to existing hookahs has intensified. In 2018, the opening of such an institution requires compliance with certain rules.

Pros and cons of the hookah business

It is advisable for a potential owner of his own hookah bar to study in advance the main advantages and disadvantages of such a business.

Among the advantages of opening a hookah bar is high demand from target audience

Benefits include the following factors:

There are few “fly in the ointment” in such an outwardly attractive business:

the difficulty of promoting a new establishment due to the ban on tobacco advertising;
the work of the hookah will take place mainly at night;
solid initial investment.

Considering all the nuances of opening and operating an institution for those who like to smoke aromatic harmless mixtures, and with a competent business plan, you can get a highly profitable enterprise. At the same time, you should study the geography of hookah bars in Russia - a small number of competitors guarantees a significant profit.

In what regions is it better to open a hookah bar

The network of smoking establishments, despite their profitability, is just beginning to develop. Traditionally the largest number such enterprises are located in metropolitan areas - Moscow and St. Petersburg. But even here the competition is not too high, because for the most part hookahs are concentrated in the center. And a little further from the Garden Ring, it makes sense to consider a suitable place for a new institution.

The network of smoking establishments, despite their profitability, is just beginning to develop

In the regions, the picture is even more attractive - the niche of this business remains quite free. Hookahs in a small number work in large cities - regional and regional centers. The Russian North has not yet been covered, even in port cities there are no more than 3-4 hookah bars open.

Hookahs in a small number work in large cities

For this reason, it is advisable for a businessman who wants to invest in a “flavored” business to work out the ground regarding competition in this market and you can safely open an institution for fans of “shisha” (as a hookah is called in eastern countries).

Business plan for opening a hookah bar from scratch

When opening a smoking club, it is advisable to focus on the target audience - either it will be a VIP establishment, or a hookah "for everyone".

In the first case, additional costs will be required for elite mixtures, rent of a separate building, and special decoration of the hall. The costs will pay off with a higher “price tag”.

When opening a smoking club, it is desirable to focus on the target audience

Smoking clubs of the usual class should be located in busy areas with proximity to transport interchanges. Here the average check will be lower, but the profit will be received due to a higher turnover.

Room for a hookah bar

Regardless of the status of the future smoking club, the requirements for the premises must be met:

recommended size of the hall - 50–100 sq.m, depending on the planned flow of guests;
the presence of a separate entrance;
possibility of installation engineering communications- electrical wiring, water and gas supply, sewerage;
the obligatory presence of a powerful hood with an output to the roof of the building.

If the hookah bar will be located in apartment building, then it is necessary to ensure its operation in such a way as to exclude interference with neighbors and residents.

The layout of a smoking club for 100 squares usually looks like this:

5 smoking areas;
bar counter,
staff quarters;
kitchen;
bathroom.

Since the opening of a shisha bar will require the approval of the SES and Rospozhnadzor, the premises should be equipped taking into account the requirements of these authorities.

Bar decoration and equipment

It is better to entrust the design of a hookah bar to a professional who will develop a project depending on the proposed concept of the establishment. It can be a traditional oriental dastarkhan with low armchairs and an abundance of pillows, or a modern version in modern style. Depending on the chosen idea, appropriate lighting and musical accompaniment are selected. The light should be dim and comfortable (more commonly used point sources), and the music is unobtrusive.

It is better to entrust the design of a hookah bar to a professional

With any design option for a hookah bar (oriental style, loft, modern), there must be an element of exoticism - these can be tents, figurines, stylized drapery.

With any design option for a hookah bar, there must be an element of exotic

A relatively small percentage total costs will be for the purchase of equipment. It should not be cheap, since frequent use of hookahs and their components is planned. Egyptian-made devices have proven themselves best. To open a smoking club you will need:

hookahs (one for each zone);
tobacco and smoking blends;
flasks and cups;
tubes, hoses;
coal, burners, tongs.

Foil and utensils are additionally purchased.

Staff

The success of the future hookah bar is impossible without a careful selection of employees. These should be polite, diligent people who will not be able to spoil the mood of the guests. It is obligatory to have a health book and a work permit (for foreigners). In the staff of the club middle class» should have positions:

hookah;
bartender;
waiter (with additional performance of the functions of a cleaner);
administrator;
security guard.

For greater efficiency, the hookah bar will be seven days a week, so it is necessary to hire three shifts.

Menu planning

An important point for opening a smoking club is the development of a hookah menu, which will become a "chip" of the institution. Depending on the selected bar format, there can be up to 200 flavors and mixes here.

An important point for opening a smoking club is the development of a hookah menu, which will become a "chip" of the institution.

This is achieved using the following hookah components:

classic version (Simple) with additives;
using a fruit bowl (pineapple, grapefruit, orange, apple, melon);
fillers in the flask (milk, fruit juice or syrup, water, rum).

In addition to the taste of a hookah, an aesthetic moment is important for visitors, so they can be added to the flask spices, spices, fruit juices, ice. For guests of the institution, hookahs on absinthe, champagne, sambuca can be offered - alcohol is placed in a flask, saturating the fragrant smoke with a special delicacy.

In addition to the taste of hookah, an aesthetic moment is important for visitors

The hookah menu should be printed in a typographical way, preferably using colorful photographs of each recipe. Colorful execution and good printing are a sign of success.

Financial expenses

The average structure of economic costs when organizing your own club (per 100 square meters and 5 smoking areas) is formed as follows:

Payback period of the project

To understand how quickly spent funds will return to the owner, the following calculations should be made:

average check for 1 hookah - 1000 rubles.
average traffic per 5 zones - 30 people
number of working days - 30
monthly income - 900,000 (1000*30*30)
expenses for 1 hookah / 1 day - 250 rubles. (including markup of 300%)
number of sales per month - 900
cost per month - 225,000 rubles.
net profit - 675,000 rubles.

Here is an ideal example of a full seating in the hall. However, even with a 30% load, you can earn up to 200,000 rubles per month. Thus, all initial costs are compensated after 4-5 months.

In order not to get lost in the "smoking" market and to stand out from competitors, two conditions must be met:

Compliance with the "code of the right hookah";
Interesting interior decor.

A smoking club will have no equal if its rules include the following postulates:

Service should be fast - no more than 5-10 minutes per order;
Strict taboo on alcohol in a hookah lounge;
When designing, one should not give preference to “long-term” means of entertainment (game consoles, TV-Sports). The faster the client smokes his hookah, the sooner the next one will come;
Strict face control in the institution, which does not allow drunk or underage visitors to the bar;
It is more efficient to distribute hookah bar advertising through social media, since officially it cannot be done;
In the assortment it is better to have not expensive elite varieties of tobacco, but brands familiar to consumers;
Particular attention is paid to the observance of firefighters and sanitary norms Otherwise, there is a chance to quickly lose business.

The work of smoking bars is completely within the legal field, however, any mistake by the business owner - in the form of the presence of alcohol on the menu, for example - can lead the regulatory authorities to insist on closing the establishment.

Hookah bar business plan: legal aspect + step by step process discoveries + necessary equipment+ detailed cost calculations and income forecast.

Capital investment: from 1,010,000 rubles
Payback period: about 1 year

The anti-tobacco law, which was released in 2014, prohibiting smoking in public places, gave impetus to the emergence of a new type of business for Russia - the opening of hookahs.

People go there not only to smoke a hookah, but also to relax in a cozy and calm atmosphere.

And for this you need hookah business plan, in which all calculations with the costs of opening this case will be provided.

In addition, you should know a number of subtleties related to legislation, which you can find in the article.

Opening a hookah bar: legal aspect

First you need to deal with the law that prohibits smoking in public places where catering establishments fall.

Consequently, the ban also affected the hookah, which involves the burning of tobacco.

Therefore, many cafes and nightclubs offer their visitors hookahs with nicotine-free mixtures and syrups and electronic hookahs.

But a hookah bar is not a place where people come to eat, the emphasis here is on smoking a high-quality and varied hookah.

The very concept of a hookah bar is not fixed in the legislation, therefore, when registering it, it is necessary to indicate (OKPD 2) 92.7 Other recreation and entertainment services.

In order not to violate the legislation related to the ban on smoking in public places, you can:

Opening option	Description
Open a hookah bar where you can offer drinks and snacks in combination with hookah on nicotine-free mixtures	This option cannot be called a pure hookah, as it contradicts the main concept, but if drinks and snacks are only an accompanying service, then you can beat the competition.
Open a hookah bar in its purest form, as a separate institution, but without the right to sell drinks and snacks	The option will require you to carefully promote and provide customers with only high-quality and tasty hookah, as only true connoisseurs who understand this pastime will come here.
Open a hookah lounge in an isolated, well-ventilated area at a bar, cafe, restaurant, or nightclub	Even if these establishments have the same owner, the hookah bar must be registered as a separate entity entrepreneurial activity. Also, guests with a receipt from an adjacent establishment will be able to bring drinks and snacks to the hookah bar.

Hookah bar business plan: planning

Drawing up a business plan for a hookah bar begins with planning.

In many large cities, fierce competition has already formed, so you need to carefully analyze the market and calculate the necessary costs for opening an institution.

And after that, you can begin to implement the project.

Resume for hookah

In the resume of a business plan for a hookah bar, you need to indicate who, where and why will open it.

Presumably it will be a large city with a population of 700 thousand people.

You also need to enter the name of your institution.

It must be unique and memorable.

The main goals of opening a hookah bar are:

organization of leisure activities among the population;
providing visitors with a wide range of hookahs;
Receiving a profit;
providing people with jobs.

The hookah bar will work according to the following principles:

Organization of a closed club.

In order to join the club, customers must fill out a form and then receive a club card.

This can be done after providing a passport.

Schedule:

when opening a separate hookah: Monday - Thursday, Sunday: 14:00-2:00;
when opening a hookah bar on the territory of a cafe / restaurant /: coincides with the work schedule of an adjacent establishment.

Payment for services:
- payment according to the amount of time spent (in this case, the maximum number of people at the table and hookahs at it is indicated);
- payment for the quantity of the ordered hookah.
Additional services:
- background music;
- theme parties;
- board games;
- the possibility of ordering food and drinks from catering establishments when providing a check;
- tea / coffee as a gift (will be included in the price of the hookah, so as not to contradict the law).

Marketing strategy in the hookah bar business plan

Target audience hookah.
As a rule, hookah bars are most often visited by people with above-average incomes, since the price of a hookah starts from 400 rubles.
It doesn't matter if they smoke cigarettes or not.
Depending on this, you need to have in the assortment hookahs on tobacco and on nicotine-free mixtures and syrups.
Analysis of competitors.
As a rule, in most large cities, there are already several hookahs.
It is important to analyze their concepts, work schedules and cost of services.
Therefore, you need to come up with something new to attract customers.
It could be:
- hookah at reduced prices until a certain opening time;
- loyalty program for regular customers;
- more extensive range of hookah;
- holding promotions and drawings of the type: "Bring a friend", "Buy two hookahs, get the third one as a gift" and so on.

The room and interior of the hookah bar

Before drawing up a business plan for a hookah bar, you need to find a suitable premises.

If you want to open an “independent” hookah bar, then you should focus on the city center, closer to restaurants and so that customers drop by after visiting them.

You can also conclude a contract with the nearest institution for the delivery of drinks and food on favorable terms for you.

Sometimes people do not want to go somewhere to rest, but are looking for something closer to home.

If you want to open a hookah in a cafe / restaurant / nightclub, you will have to negotiate with the owner of the establishment to rent a separate room.

Room requirements:

- for a separate hookah bar, the best option would be a room with an area of about 100 square meters. m, this will make it possible to divide it into sections;
- for a hookah bar in an institution, 20-30 sq. m.
mandatory supply and exhaust ventilation

Without this system, the premises will always be filled with smoke, which will disturb employees, visitors and neighbors of the establishment.

Complaints from third parties are fraught with inspections of the sanitary and epidemiological station and the fire inspectorate.

Particular attention should be paid to the interior.

For these purposes, it is best to hire a designer who can create the appropriate environment.

Many prefer oriental motifs, but you can beat them with modern trends.

Equipment for hookah

In addition to rent and quality repair, you will need to equip a hookah.

At first glance, it may seem that much is not needed, but in fact it is not.

The hall will be designed for 48 people.

Thus, 6 people can sit at one table and on two sofas.

Additional seats can be added with chairs or poufs.

To provide your guests with comfort and everything necessary, in the hookah bar business plan, you must specify full list everything you need.

Name	qty, things	Price per one., rub.	Price, rub.
Total:			RUB 590,000
Supply and exhaust ventilation	1	250 000	250 000
Hookahs and accessories	16	3 500	52 500
Sofas or easy chairs	16	7 000	112 000
tables	8	3 000	24 000
Chairs (poufs)	6	2 000	12 000
Television	1	30 000	30 000
A laptop	1	20 000	20 000
Acoustic system	1	20 000	20 000
Lighting equipment	1	16 000	16 000
Reception desk	1	10 000	10 000
WiFi router	1	2 500	2 500
Signaling	1	10 000	10 000
Decor	1	16 000	16 000
Other	1	15 000	15 000

Hookah staff

You do not need to hire a lot of staff to operate a hookah bar.

The main goal will be to find good hookah workers who understand the types of hookah and will be able to advise visitors.

Since the hookah bar will work on a daily basis, besides, the main time of the schedule falls on the evening and night time, you need to draw up a staffing table.

Most often, in such institutions, the staff works in shifts.

Waiters in the hookah lounge will not be needed, as guests will bring food and drinks with them.

But be sure to find an administrator who will meet visitors.

Advertising to promote a hookah bar

In order for your hookah bar to have guests, you need to declare yourself.

To do this, you can use the already familiar ways to attract customers:

creation of a website with a description of services and the ability to book a table;
creation of pages in social networks;
placement of advertisements on city banners, in local newspapers;
distribution of leaflets in crowded places;
"word of mouth" radio.

At the opening of a hookah bar, you can arrange promotions and drawings, and hold a large-scale party with the invitation of musicians or DJs.

Do not forget that you always need to promote your institution, and not just at first.

Therefore, arrange themed evenings, contests in social networks, think over the optimal loyalty program for regular customers.

Also work on creating a name and logo.

It is by them that your institution will be recognized.

Registration of hookah

A business plan for a hookah bar should also include registration costs.

You have two options:

IP registration;

If you open a hookah bar with the sale of food, drinks and alcohol, then you only need to register as a legal entity - LLC.

Also choose a simplified taxation system.

After registering a business, you must also receive:

permits in the fire service and sanitary and epidemiological station;
licenses for the sale of tobacco and .

Hookah bar business plan: project implementation

Calendar plan for opening a hookah bar

For the implementation of the project proper planning it will take about 3 months.

When you find a suitable space, choose a designer, then start registering a business.

At the end of the repair, you can already look for staff and start actively advertising yourself.

Stage	1 month	2 months	3 months
Business registration
Room search
Repair in the premises and purchase of the necessary equipment
Recruitment
Advertising and promotion
Opening

Financial aspect in the business plan of a hookah bar

Interesting fact:
Smoking hookah is not a habit and does not make the smoker addicted. If a heavy smoker does not smoke for a couple of days, nothing bad will happen. Moreover, hookah smoking is the most safe way enjoy tobacco of all known.

Now you can do the calculations, which will include the opening costs, recurring expenses and income forecast.

The cost of opening a hookah bar

Opening a hookah bar is not a business that requires minimal investment.

Despite the fact that essentially only smoking services will be provided, large sums of money must be invested in the interior and equipment.

Permit costs also include the purchase of fire extinguishers.

In general, you need to have at your disposal about 1,000,000 rubles.

Monthly expenses for a hookah bar

In order for the hookah to be able to fully function, you also need to spend money within a month.

This will include rent, wages of employees, the purchase of consumables for hookah (tobacco, mixtures, syrups, coal, flasks, mushtuki, etc.), as well as payments to other companies that provide their services to the institution.

Income forecast and payback period calculation

Planned average cost check - 700 rubles.

The number of checks - 20 pieces.

Then the estimated income per month will be 420,000 rubles.

Sometimes the average cost of a check can increase up to 1,500 rubles, and the number of companies per day can approach 50.

But still, at first, there may be "empty" days that will only cover the costs.

Calculation of hookah profit:

With this course of business, investments will pay off within 12-13 months.

In the video below, the hookah bar owner shares his experience successful management this type of business:

Thus, the opening of a hookah bar at right approach to business and active advertising is profitable business with a fairly fast payback period.

You are required to provide your guests with a high-quality and varied hookah, follow the fashion trends in this industry, and also work on a good entertainment program to brighten up the leisure time for visitors.

And for these purposes, a properly drawn up detailed hookah business plan.

Don't neglect it important point.

Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail

People who live in megacities often suffer from stress and depression. Therefore, at the end of the working day, each person needs to have a good rest and compensate for the expended strength and energy. One of the ways of such relaxation is smoking a hookah. It relaxes and seduces with its enchanting aroma. It is for this reason that opening an institution with hookahs will be an excellent business idea, and with a competent approach to organization, it will be able to bring good money. This article will consider and study the hookah business plan.

Benefits of hookah business

Popularity among consumers. This type of activity is in trend today and at the same time it is not “hackneyed”. So this niche is free and needs enterprising people who are able to implement new ideas.
Fast payback. This is due to the relatively low capital investment, low cost of monthly consumables, and high returns.

hookah smoking

Disadvantages of hookah activities

The institution is entertaining, so it will work mainly at night.
It is necessary to stylize the interior as an oriental picture, and this may be difficult. But if you have money, you can hire professional designers.

And now it's time to consider how to open a hookah from scratch in order to compare costs with possible income and calculate the payback of the project.

Preparatory activities

The first thing you need to decide if you want to open a hookah bar is the place where the project will be implemented. The easiest way to do this is on the territory of a popular restaurant. The optimal business plan for a hookah bar is formed with the proviso that the bulk of customers are wealthy people with “above average” income. After determining with this moment, you can proceed to the arrangement process inner space. It is important to satisfy the basic needs of the institution and the aesthetic needs of visitors.

What documents are required to start

Do not forget about legislative positions, since it is important to collect the necessary permits and other documents for the successful opening of an institution. A license is not required, but if you plan to sell alcohol in addition to renting hookahs, you will need to obtain a special license.

The next step on the way to successfully implementing a hookah business is to obtain a form of ownership. For this type of activity, an individual entrepreneur or LLC should be opened.

It is necessary to have a certain list of documents:

constituent papers in accordance with the form of ownership that has been adopted;
certificates;
licenses when planning the sale of alcohol;
permission from the fire and epidemiological service;
documentation of an external nature, it includes contractual relationship contract;
internal varieties of documents are various orders related to the appointment of leaders, documentation of an organizational nature.

In order not to overstep the bounds of the law, an entrepreneur must choose between two main establishments: the sale of alcohol and the provision of hookahs without tobacco, or hookahs with nicotine, but without the sale of alcoholic beverages.

Basic requirements for a hookah room

There are several areas and aspects that you should definitely take into account when opening a hookah establishment.

room

Not only the number of visitors, but also the status of the contingent depends on what it will be. The minimum area must be 100 sq. m to accommodate dozens of guests. However, it is worth noting that the determining factor is not only the area of the institution, but also its design. After all, people come to such rooms to relax and enjoy. Oriental style, as it is impossible by the way. After all, it is he who is a kind of directed means of additional aesthetic influence on the client. Also, the location of your room plays an important role. It should be in the city center or walkable area closer to the outskirts.

Hookah room design option

Equipment

When considering a business plan for how to open a hookah room, you should also pay attention to the equipment. After all, it includes not only hookahs and "accessory" materials. The most important role is given to the ventilation system. For its organization, it is necessary to attract specialists, since it is problematic and costly to cope with this task on your own. Well, of course, it is worth buying hookahs from 5 pieces, coal with tobacco, mixtures equipped with various flavors, replacement pipes, bowls, hoses, flasks, including spare parts. Please note that during operation you will have to spend money on consumables, which include cleaning tools, foil, tongs, mouthpieces.

Staff

Competently selected specialists are 90% of the success of your institution. Indeed, after the first visit to the hookah room, the visitor should want to visit it again. Therefore, the defining moment is the quality of customer service. Specialists who will work in the state should not only be proficient in the hookah business, but also be able to keep up the conversation, have good personal qualities. It's safe to say that employees set the reputation of the institution, so their choice should be made thoroughly.

Advertising

The key point is to create a title that should be concise and capaciously reflect the essence of the work. This is not all that is needed to open a hookah room. Currently as effective tool to attract a client audience are social networks. Therefore, it is worth getting a group and constantly uploading news, information about promotions, bonuses, and discounts to it. Keep in mind that the type of advertising should be tailored to the characteristics of your target audience. And it can be representatives of youth or stately people of age. In the first case, social networks are suitable, and in the second, good outdoor advertising.

An important role in the design of corporate identity is played by marketing on the Internet. Therefore, it is important that the institution has its own website. It should be beautifully designed and user-friendly. The resource must contain detailed information about the establishment and what services it provides, as well as other information designed to arouse the interest of potential visitors. In this regard, design development activities should be entrusted to professionals. The same applies to the promotion of your resource.

Yet great importance customer encouragement plays, especially if they are regular. It is important to draw up a competent hookah business plan in advance and think over the organization of the company so that potential customers look forward to the opening of the institution with impatience and interest and know about this fact even before the first working day. Do not spare the budget for promotions and other events, they will pay off several times already in the first week of their work.

Calculations of the expenditure part for opening a hookah room

Expenses are classified, namely, they are starting, paid immediately, and monthly, which are carried out on a regular basis.

Starting costs for opening a hookah room

The project pays off, especially if you equip the establishment as part of a successful good restaurant, and not just implement it as a "smoking room". Using the first method, you will create a bridge to the world of the mysterious East, and your visitors will be truly happy.

Starting investments for opening a hookah room consist of several areas:

interior design - 100,000 rubles;
purchase of furniture - 100,000 rubles;
purchase of equipment - 50,000 rubles;
other expenses - 50,000 rubles.

In this way, the total amount of initial investments amounted to 300,000 rubles, which is quite a bit. Here's how much it costs to open a hookah bar from scratch. But it is also important to understand that the entire expenditure part is not limited to these expenses, there are also periodic costs, which will be discussed later.

Monthly expenses for the maintenance of a hookah establishment

Every month you will have to lay out a certain amount of money for the maintenance of your institution.

Costs consist of several items:

room rental – small room up to 100 square meters will cost you 30,000 rubles per month (for a large million-plus city);
staff salary will be 50,000 rubles per month, provided that the staff will consist of 2-3 people;
purchase of consumables, which include coal, foil, mouthpieces, mixtures, tobacco - this requires about 20,000 rubles a month.

Thus, it turns out that the indicator of the total cost will be 100,000 rubles per month.

Relax zone hookah room

Probable earnings and profits

The average check for staying indoors and smoking a hookah is about 700 Russian rubles for one hookah table for a city with a million inhabitants (not Moscow). Daily income is 5,000 rubles on average. Hence it follows that monthly revenue - 150,000 rubles.

Payback calculation

To calculate the payback of the project, you need to know the net profit indicator, which is equal to the amount of income minus the amount of expenses.

Net profit \u003d 150,000 - 100,000 \u003d 50,000 rubles.

To calculate the time during which the costs will justify themselves, and the business will start working exclusively for profit, it is necessary to divide the start-up costs for hookah equipment and other points by the net monthly profit.

Payback period = 300,000 / 50,000 = 6 months.

It turns out that the business will work in "plus" six months after the opening of the hookah room.

What conclusions can be drawn

It should be noted that the “hookah sphere” is one of the most quickly paid back business projects among competitors.. In order for the payback period to be as low as possible, and the business to make a profit, it is necessary to correctly think over an advertising campaign and design the interior of the room accordingly. If these moves are planned and implemented, the glory of your establishment will quickly spread throughout the city and the hookah business plan will work. But to implement this project, it is worth acquiring certain skills and acting in stages.

In general, hookah room acts as a very cost-effective idea. Especially if you try to equip a hookah room in the restaurant business with a good area and give the interior an oriental zest, then you can not bad get both a stream of lovers of a delicious snack and a stream of lovers to relax with the bewitching aroma of a hookah.