In order to look decent, women spend long hours on procedures in beauty salons. But a stylish hairstyle and tan will not be highly appreciated by others without beautiful manicure, which is why many salons and hand care rooms are opening today.
Of course, you can do a manicure at home, but this often lacks the strength and skills, because the process of caring for hands is a laborious task and requires special skills. Therefore, most women, as well as some men, prefer to trust competent manicure specialists.
In spite of a large number of nail salons, hundreds of entrepreneurs try themselves in this niche every year. If you are wondering how to open a nail salon, then we bring to your attention a list of recommendations and tips from experienced businessmen in this field.
Before you run to register your activity in tax service, sketch a business plan for a manicure parlor. How it will look like, how much money it will require, who will work there. A full-fledged picture of the future project should form in the head, the option “we will figure it out along the way” will not work here.
After the opening plan has developed in your head, go to register an IP. This registration procedure does not require big investments and waste of time. In addition, taxes on entrepreneurial activity will be lower than in LLC. It is not at all necessary to hire a lawyer for registration, the package of documents is small, and the procedure itself is easy. You will need the services of a lawyer when you have to draw up lease and supply contracts. To do this, negotiate with a specialist who will provide you with well-formed documents for a fixed payment.
After that, decide on the source of financing for the project: a bank loan, investors or your own savings will be the starting point in the business.
Room search
The premises for a nail salon must comply with fire regulations and the requirements of the sanitary and epidemiological station. According to them for each workplace should be given six to seven square meters, there must be access to water supply, and all personnel must have sanitary books.
For an average salon for four or five jobs, sixty squares is enough, they will accommodate manicure tables, a restroom, and a reception. The room must have access to the Internet (wi-fi) and there must be a waiting area (sofa, table with magazines and TV). Customers must be comfortable in the salon, otherwise they will be easily lured by competitors.
It is necessary to locate your future nail salon in a passable place: shopping and business centers, first floors of skyscrapers. Good redecorating. Perhaps it is worth inviting a designer in order to betray the "zest" and personality of the new salon.
Nail salon equipment
The main criteria for choosing equipment are its functionality and reliability. Buying cheap nail lamps or saving on chairs means burying your business in the first stage. Firstly, the client needs a comfortable place, and secondly, the master needs quality equipment for work, otherwise a dissatisfied client will not only leave, but will also tarnish your reputation. In a niche with such high competition, there is no room for error.
In order to offer all possible manicure services, you must purchase:
- a quartz sterilizer and a thin manicure lamp for a standard manicure;
- fraser for manicure and pedicure;
- paraffin furnace for hands;
- professional UV lamp for nail extension.
In addition to these devices, you will need a lot of little things: baths, sets of tools for manicure and pedicure, napkins, gloves, cosmetic and expendable materials.
Remember: When purchasing everything you need, be sure to check the products for compliance. To do this, require certificates from sellers.
From the furniture you will need: specialized tables for manicure, comfortable chairs for pedicure, a sofa for those waiting, an administrator's desk, a wardrobe and a safe for documents. In addition, you need to purchase a music system or TV to create a pleasant atmosphere, coffee table and some hangers.
Remember: The manicure table must be at least 70 centimeters high, otherwise it will not pass according to sanitary standards.
It is very important to pay attention to the chairs of the masters in which they spend most of his time. They must be adjustable in height, must have a back and armrests. The choice of masters' chairs will determine their performance, and therefore the profit of your nail salon.
Tip: For the safety of manicure services, purchase an ultraviolet sterilizer with which the masters will process their tools.
Staff
There are quite a lot these days experienced craftsmen manicure and pedicure, so finding them will not be difficult. The main problem is the enticement of clients, that is, when the master secretly offers his services to the client at home for a lower price. In order to avoid this, all negotiations with clients are conducted by the salon administrator, who also monitors the work of the masters and their communication with clients.
Payment for manicure masters consists either of a small salary (7-10 thousand) and 10-20 percent of the work done, or only of interest, but then their rate is 40-50%. The administrator receives a salary of 15-18 thousand rubles and 2-3 percent of the total revenue.
Salon advertising
For successful work nail salon and the fight against competitors at the first stage, it is important to allocate an advertising budget. Order a light box so that the sign is visible to passers-by not only during the day, but also at night. Make a pillar to put it in front of the salon, order leaflets with discount coupons, distribute them around mailboxes. Run promotions on social networks, raffle free manicures to attract the attention of potential customers. Over time, make discount cards for regular customers, congratulate them on holidays by e-mail give gifts.
Service rates
Do not be afraid to initially set average prices for the services of the masters of your salon, too low price will scare away solid customers. Let's bring approximate prices for manicure and pedicure services:
- Hygienic manicure - 350 rubles;
- Hardware manicure - 400 rubles;
- Children's manicure - 250 rubles;
- Paraffin therapy - 300 rubles;
- Gel manicure (extension) - 800 rubles;
- Manicure correction - 500 rubles;
- Removal of gel manicure - 400 rubles;
- Nail modeling - 1200 rubles;
- Coating with medical varnish - 100 rubles;
- "French" manicure - 250 rubles;
- Nail polishing - 100 rubles;
- Classic pedicure - 900 rubles;
- Hardware pedicure - 1100 rubles;
- Treatment of fingers and feet - 700 rubles;
- Foot bath - 150 rubles;
- Foot scrub - 100 rubles.
Expenses and income
Table 1.1
One-time expenses.
| № | Name | Amount, rub. |
|---|---|---|
| 1 | Registration of IP | 800 |
| 2 | Quartz sterilizer, 4 pcs. | 7 200 |
| 3 | Manicure table set, 4 pcs. | 60 000 |
| 4 | Paraffin furnace, 4 pcs. | 10 000 |
| 5 | UV lamp, 4 pcs. | 12 000 |
| 6 | Frazier, 4 pcs. | 30 000 |
| 7 | Aprons and gloves for masters, 4 sets | 10 000 |
| 8 | reception desk | 20 000 |
| 9 | Armchairs of masters, 4 pcs. | 16 000 |
| 10 | Armchairs for clients | 16 000 |
| 11 | Chairs for pedicure, 2 pcs. | 50 000 |
| 12 | Sofa for those waiting | 12 000 |
| 13 | Television | 18 000 |
| 14 | Coffee table | 3 000 |
| 15 | Hangers | 2 000 |
| 16 | Phone for administrator | 2 000 |
| 17 | Filing Cabinets | 3 000 |
| 18 | Safe | 2 500 |
| Total | 274 500 |
Table 1.2
Monthly expenses
| № | Name | Amount, rub. |
|---|---|---|
| 1 | Premises for rent | 50 000 |
| 2 | Consumables (varnishes, napkins, bases, etc.) | 40 000 |
| 3 | Employee salary | 140 000 |
| 4 | Taxes (STS, 15%) | 40 000 |
| 5 | Advertising | 10 000 |
| 6 | Internet, TV | 3 000 |
| 7 | Stationery | 2 000 |
| 8 | Water, tea, sweets for customers | 2 000 |
| Total | 287 000 |
With an average turnover of a nail salon (4 masters), the monthly income is 450 - 500 thousand rubles. In this case, the payback period of the salon will be from 8 to 12 months.
The nail business is considered feminine because they are better versed in the intricacies of the salon, as well as follow the trends in fashion and can rebuild in time. If our calculations for opening a manicure parlor have convinced you of its profitability, do not put off your dream for tomorrow. Hurry up to draw up your business plan and look for investors. Only brave and determined people can count on successful management business.
Many people who aspire to do business face difficulties in choosing the area in which they want to work. Often the most profitable format is work in the service sector. So, various institutions that provide the opportunity to take care of themselves are becoming increasingly popular. At the same time, their visitors prefer to save their time, and therefore the most popular format is express salons.
One of the common services is a manicure. Interestingly, in Lately not only girls, but also men take care of their hands. Accordingly, the circle of potential customers is expanding.
Market and competitor analysis
The high popularity of hand and nail care services has led to high competition in this line of business. Among the institutions that provide manicure services, the following stand out:
- Beauty salons that benefit from the opportunity to receive comprehensive facial and body care. Their main disadvantage is high prices.
- Hairdressing salons that additionally provide simple services - manicure, pedicure, solarium, etc. The main advantage is low cost, the main disadvantages are not too high quality work and non-observance of sterility conditions (often).
- Express format salons are establishments that are distinguished by the ability to provide several services at the same time (for example, styling in combination with makeup and manicure). The main advantage is a short service time, and among the minuses one can single out high price and a high likelihood of savings on customers (resulting in relatively low loyalty).
- Various manicure studios - due to their large number, one poor-quality service can seriously affect the reputation and lead to the loss of customers. The main advantage is the focus on a limited number of services (and narrow specialization is important condition quality).
In addition, among potential competitors, one can single out craftsmen who provide services at home (either in their apartment or on site with clients).
To overcome such a high competitive environment, you should rely on several principles for opening such a business:
- Focus on high quality services.
- Work only with official suppliers of professional cosmetics.
- Organization of promotions for regular customers.
- Providing a wide range of nail services, subject to fast execution.
- Maintaining the cleanliness of workplaces.
- Stylish design of the room (in fact, it is a kind of "face" of the studio).
- Location in crowded places, etc.
You can watch an interesting interview with the owner of such a business in the following video:
Business Location Options
There are many places where you can start doing this kind of activity:
- No additional permissions are required for the premises, hence the first option is to arrange a manicure at home. To do this, you need to purchase tools and start working: accordingly, investments and payback periods will be relatively small. However, the level of confidence in similar masters often not high enough: it is necessary to have great experience work as a specialist in nail service and a loyal customer base.
- The second popular accommodation option is salon in a shopping center in an express format. Often, a separate room is not allocated for it: craftsmen work right in the aisles. This requires small area and the number of potential customers is very high. However, a limited number of jobs can be placed here. In addition, many visitors to nail salons prefer the comfort and convenience of the procedure, which this accommodation option does not provide.
- Finally, you can open a full studio in a shopping center, business center or residential building on the ground floor. The cost of rent, key customers (respectively, prices for services), etc. will differ. For the successful organization of such a business, an area of 30-60 square meters will be required.
organizational plan
You will need:
- Register a company and prepare everything Required documents- 3-4 weeks.
- Find a suitable room - about 1 month.
- Make repairs - 3-4 weeks.
- Purchase equipment - 1-2 weeks.
- Find and hire specialists - from 2 to 6 weeks.
- Purchase small consumables (varnishes, creams, napkins, etc.) - this step will have to be performed constantly, so you need to immediately discuss who will do this.
Financial plan
In order to rent a separate room, you will need from 45 to 90 thousand rubles per month (depending on the region, the size of the room, its location, etc.). It is important to keep in mind that it is often necessary to pay rent for several months in advance.
In addition, a novice entrepreneur in this area expects the following expenses:
- The cost of paperwork (or, as well as the preparation of documents for SES) is about 5-10 thousand rubles. You don't need to get any permissions.
- The cost of repair and decoration of the premises - from 100 to 200 thousand rubles.
- Purchase necessary equipment- about 300-400 thousand rubles for a small salon (in the case of organizing several jobs).
- Staff salaries - most often calculated as a certain percentage of the cost of the service provided (about 50-60%). The salary of the administrator is 25-30 thousand rubles.
- The cost of promotion is about 5-10 thousand per month.
Thus, the opening of a small studio will take about 500-700 thousand rubles. Accordingly, the project will be able to pay off somewhere after 9-12 months after opening.
Marketing plan
It is important to understand that acquaintances can become the first customers. Be sure to take pictures good work and fill the site and groups with them in social networks. This will allow the word of mouth effect to work: the number of customers in the first months will grow exponentially.
In addition, various promotions for clients. This is necessary so that they go from one-time to permanent. So, at the first visit, you can give a club card, which will begin to give discounts after a certain number of manicure trips - on the one hand, this will attract visitors, and on the other hand, it will allow you not to reduce revenue in the first few months of work (until the payback is reached).
It is interesting to give everything related to the salon, certain corporate style. For example, the design of business cards may overlap with the interior design, and the masters may dress according to a certain dress code, provided that they wear an apron or a badge with the studio logo.
You should take care of the clients who will have to wait for their service (among them there will be both those who came earlier, and those who will receive the service a little later than planned).
The administrator can offer them a cup of coffee or tea - this will reduce the negative effect that occurs when they have to wait.
Finally enough effective method promotion is distribution of leaflets(Interestingly, this area is one of the few where this really works). Leave flyers in the first place you need in business and shopping malls rather than residential buildings.
In the case of organizing a business at home, you should rely only on satisfied customers and examples of work posted on the Internet. Therefore, special emphasis should be placed on meeting all the needs of visitors.
Risk Analysis
Any type of business is associated with certain risks. Among the common ones are:
- Risks associated with the slow growth of the client base. The main way to overcome it is to provide quality services in combination with advertising. In addition, service diversification will also help attract large quantity visitors.
- Shutdown hot water for the summer (it is necessary to organize the work of the masters). Can be overcome with the purchase of a boiler.
- Risks associated with high competition. They must be taken into account at the stage of organization and reduced through the competent choice of location, as well as the price range.
Wherein this business is protected from seasonal demand, and also has a low probability of declining interest in this type of service, since a very small number of people can get a perfect manicure or provide proper care for their hands in a short period of time.
Thus, opening a nail salon in any of the formats is promising and profitable idea. Not less than important advantage is the relative simplicity of the organization and a short payback period. Accordingly, the main disadvantage is a large number of competitors: it can be overcome by providing unique quality services at affordable prices. target audience prices.
Opening a nail salon popular view a business that brings a stable income and pays off quickly. Reasonable Approach and a well-thought-out plan will allow you to create a nail salon in a short time. Below is a business plan for a nail studio with calculations for the city of Novosibirsk.
a brief description of
Starting investment: 718000 rubles
Payback period: 8 months
Profitability: 35%
Annual net profit: 1688400 rubles
Project description
Idea: organization of a nail salon from scratch, estimated break-even point - 1 year. .
Organizational form: individual entrepreneur or LLC.
Project goals:
- creation of an economy-class manicure studio.
- satisfaction of the consumer market by providing a wide range of services at affordable prices.
- receiving monthly income.
Prospects: Opening a network of nail salons a year after the launch of the project.
Target audience: 95% - women aged 15 to 60 years, 5% - men of different ages.
Average number of clients per month: 350 people.
Services:
- Manicure of any complexity;
- Children's manicure;
- Removal of gel coatings from nails;
- Festive and everyday nail design;
- Pedicure;
- Caring procedures for the skin of hands and nails.
Location: residential area of the city.
Working hours: 7 days a week, from 09.00 to 22.00. The total number of working hours per week is 90 hours.
The project is financed by investing personal funds in the amount of 520 thousand rubles.
Niche in the market
In Novosibirsk, professional nail services are mainly provided on the basis of hairdressing or beauty salons. They account for 70% of the market. At the same time, the trend to open highly specialized nail studios and offices is actively increasing momentum. Their task is to fill the niche of nail service, to make it inexpensive and of high quality.
The most common type of service in the nail studios of the city is everyday manicure and pedicure. Given this specific ready business plan nail salon should include an extended list of services.
Important! There is no high competition in this business segment in Novosibirsk. An entrepreneur can become competitive and recoup investments in a short time
Marketing strategy
When developing a business plan for a manicure studio, special attention should be paid to an advertising campaign. The demand for the salon and the number of visitors directly depend on this item. In the first two months, 10% of the total initial investment is allocated for marketing. Over time, the popularity of the studio increases, and monthly advertising costs decrease.
| Item of expenses | Quantity | Cost in rubles |
| Banner printout | 1 PC. | 1700 |
| Placing an ad on local radio stations | 1 ad on one radio station per month | 2500 |
| Placement of ads on TV channels | 1 ad on one channel per month | 15000 |
| Flyer printout | 800 pcs. | 600 |
| Making a name sign | 1 PC. | 15900 |
| Placement of printed ads | 1500 pcs. | 900 |
| Site creation | 1 PC. | 27000 |
| leaflet distribution | 800 pcs. | 3400 |
| Total | - | 67000 |
* The calculation is made taking into account the costs in the first two months of the project. Monthly costs advertising does not include the production of a sign with the name, a banner, the creation of a website.
Organizational and legal base
The manicure business begins with the choice of the legal form of the company. It can be an individual entrepreneur or an LLC. The first option is preferable, as it is easier to register. Avoid paperwork, save time and get free consultation on the issue of registering an IP, you can use the service.
Important! In the process of filling out documents, in the paragraph "OKVED code" indicate 93.02 ("Provision of services by hairdressers and beauty salons"). Manicure services are part of this activity
You also need to decide on the taxation system: UTII or STS. Most entrepreneurs choose USN. In this case, a tax of 6% is levied on income or the difference between income and expenses. For UTII is purchased cash register and is registered. Before opening the salon, you must submit a notification to Rospotrebnadzor.
The organization of a nail studio requires compliance with SES standards and coordination with the fire service. Therefore, it is worth familiarizing yourself with SanPiN 2.1.2.1199-03 in advance.
Production plan
Finding suitable premises, purchasing equipment, determining the cost of services is an important part of the business plan for opening a nail salon. These stages allow you to correctly distribute the costs and the amount of the initial investment.
room
For a nail salon, a room with an area of 35-45 square meters is selected. This is enough to accommodate two rooms (manicure, pedicure), a reception desk, a bathroom and a waiting room. It is mandatory to comply with SanPiN norms:
- the office should be on the ground floor;
- an isolated entrance is required;
- Must have separate place for disinfection of instruments;
- communications and ventilation systems must be correct;
- each office needs a separate room;
- one workplace should occupy 7-9 square meters.
Equipment
Equipment is purchased from specialized companies. In total, the purchase of inventory takes from 30 to 40% of the total investment. The cost of additional consumables is not included in the calculations. They are purchased separately every month.
Equipment costs
organizational plan
The optimal number of nail salon employees is 5 people (2 manicure masters, 2 pedicure masters, 1 administrator). The amount of salary and duties of the staff depends on the experience and qualifications. Salary data (payroll) is one of the points of the manicure parlor business plan.
payroll fund
Important! Employees of a nail salon must undergo regular medical examinations and refresher courses
Accounting services can be outsourced. It is convenient, economical and does not require an additional workplace. Professionals of the Glavbukh Assistant Service will help you to keep accounts remotely.
Financial plan
The start-up investment estimate is based on the cost of the production part, advertising campaign and consumables. The amount of the initial investment may vary depending on various factors: increase or decrease in prices for equipment, rent, marketing.
A one-time investment in a nail salon with an area of 35-45 square meters looks like this:
* The estimate does not include the cost of public Utilities, payment for the Internet, household goods.
One of the key stages in drawing up a business plan for a nail salon is the proper distribution of investments. 45% of them go to payroll, 15% - to rent premises and utility bills, 15% - to equipment inventory, 10% - to insurance premiums, 10% - to advertising. To understand what net income the salon will bring, it is necessary to calculate the amount of monthly investments.
Monthly costs
The daily production capacity of the nail studio is 17 procedures. The average check for one procedure is 900 rubles. Every month, the nail studio brings the owner 459 thousand rubles. Net monthly income will be 140,700 rubles.
Risk management
The risks that negatively affect the successful implementation of a project in the field of nail service include:
Staff dishonesty. Some employees try to poach customers in order to extra income. Established corporate culture within the team, a stable level of salary, trusting relationship with employees will help prevent the "leakage" of customers.
Insolvency of the population as a result of economic changes. This risk is overcome with the help of a flexible pricing policy, the provision of quality services at an affordable cost, the availability of promotions and discounts.
Decrease in profit in case of change of premises. In order to reduce this risk, a long-term lease agreement is concluded with reliable partners. In addition, it is always better to have a fallback option for renting a room.
Three months of accounting, personnel records and legal support for FREE. Hurry, the offer is limited.
The concept of a small nail salon (also called nail bars) has become popular due to the lack of space for rent and due to the fact that many women often need a procedure urgently. As a rule, small nail salons can also do a pedicure and offer a cup of coffee to the visitor while waiting.
There are several chains of nail salons in Moscow and other cities that offer to purchase their own franchise. So, for example, the franchise of the network of Lena Lenina will cost 3 million rubles, the franchise of the Fingers salons, taking into account the first installment and investments in the opening, will cost about 2.7 million rubles. A large partner will relieve you of the need to select equipment and materials for the salon (you will work with a wholesale network supplier), help with promotion and search for customers. On the other hand, opening your own salon, you can, firstly, save money, and secondly, you will not be bound by numerous obligations and instructions.
According to H&F estimates, opening a small nail parlor can cost around 500,000-800,000 rubles, which can pay off in about a year.
room
You have to decide how many masters will work for you, and, based on their number, look for a room in the calculation of 8-10 m 2 per workplace for one manicure specialist. pay attention to non-standard options- pavilions in shopping centers and premises on the first floors of business centers. It is in these buildings that your clients often spend time. Sanitary standards It is forbidden to work in basements. Renting a room of 30-60 m 2 can cost 40,000-90,000 rubles per month.
Repair
For lamps for building and drying nails, as well as for various cutters, you will have to make several additional sockets for each workplace. Your salon should be clean and comfortable, but there are no special requirements for the repair of a nail studio.
The documents
You do not need to obtain a special license for the operation of a nail salon, it is enough to register an individual entrepreneur and issue SES documentation. Employees of Rospotrebnadzor will help with the latter when they come with a check. All tools used by the craftsmen must undergo a sterilization procedure, departments can talk about this and the procedure for conducting it. You will also need to conclude a contract for the disposal of fluorescent lamps.
Other expenses
Staff
As a rule, masters in a nail salon work for a percentage of the cost of the procedure. Depending on the agreements, the salon itself may receive less than 50% of the price of each manicure. Everyone wants to get famous masters with an established client base so that they don’t have to call clients from the street. Meanwhile, the manicurists themselves are reluctant to get a job at an unknown salon. The staff costs should include the payment for the work of the administrator (or two) and the cleaning lady.
Small equipment and fixed costs
The price of a manicure table ranges from 3,000 rubles to 50,000 rubles. Finding tables even more expensive is also easy. To the table you will need to purchase cutters, lamps for nail extensions, hand baths, a variety of coasters for varnishes, creams and tools, and you may also need a manicure trolley to store other cosmetics. The cost of large equipment can rise to about 100,000 rubles.
You have to agree with the masters about who will buy small consumables: varnishes, hand creams, oils, powders, antiseptics, napkins and nail files. If they want to work with your funds, their purchase will cost almost 100,000 rubles.
Promotion
Thank you for your help in preparing the material:, the network of nail salons "Fingers" and the company Nail bar
Illustrations: Natalia Osipova
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