Ready-made business plan for a bed linen outlet. Business plan for a bedding store

It is known that people who know how to skillfully use a sewing needle have enjoyed universal respect since ancient times.

Handicrafts (such as sewing and embroidery) have always been important, since clothing is a basic human need, no less necessary than food or water.

Therefore, it is not surprising that many entrepreneurs have chosen tailoring as a niche for doing business. At present, there are many known trademarks and brands offering their products to the consumer. But it is very difficult to take your place in this area.

How to choose a profitable business niche?

Today, the service market offers tailoring for the masses, as well as exclusive single models for wealthy clients. In addition, the manufacture of accessories and much more. There are millions of new and old ideas for entrepreneurs.

But if you rely not only on fashion trends, it becomes clear that in Everyday life Each person has another very important place - this is his personal space for relaxation. Everyone knows the feeling of joy and peace experienced after a working day on beautiful bedding in your favorite bed. If you think about it, then every person, regardless of gender and age, has several sets of bed linen. Therefore, clothes and food are not the only things that people need in their daily lives. Then it is logical to consider tailoring of bed linen as a business. Where to begin?

To organize any business, including such as tailoring bed linen at home, a business plan is essential. But do not rush to spend all available finances. Before compiling and detailed calculation of all expenses and incomes, you need to find out if the production of bed linen is a fast-paying business with high profits.

Profitability assessment

According to statistics, more than 50 million Russian families use up to seven sets of bed linen. Sales growth is growing year by year, on average it is 25%. The absolute market leader is Russian manufacturers. Nearly 75% of consumers use their products. Turkey and China are less popular with Russians. Expensive bed linen of Italian brands is bought much less often, and even then most often as a gift.

It becomes clear that sewing bedding for sale is very profitable. With high demand, this type of activity has little competition, which means that tailoring bed linen as a business will bring good profit to the entrepreneur and quickly pay off. The advantage is that its organization requires a minimum of equipment.

Stages of organizing the production of bed linen at home

The production of bed linen at home does not require the specific skills of cutters. But when organizing a larger production, such specialists are needed. Sewing bed linen is a fairly simple type of manual labor.

All kits are made to order. European standards patterns, therefore, wins in comparison with tailoring, which is famous for the variety of models and sizes. The very same technology of tailoring bed linen is simple. It can be conditionally divided into several stages: layout of patterns on fabric, cutting, tailoring with processing of the edges of the product and wet-heat treatment of the finished sleeping set.

For entrepreneurs who decide to start tailoring bed linen at home, a business plan is calculated faster and much easier if you resort to the help of specialists. But here you should decide in what volume you are going to produce the selected products. Please note that the cost of sewing bed linen on a factory scale differs significantly in the amount of financial investment.

Fabric choice

According to marketing research, when buying bed linen, Russian consumers give the greatest preference to fabrics made from natural raw materials. These include cotton (coarse calico), linen, silk and satin. Calico lingerie occupies a leading position in sales on Russian market. As you know, calico is a cotton fabric, characterized by a very dense weave of threads.

This material is practical to use, as it does not undergo deformation during repeated washings, and the pattern applied to the fabric does not fade and does not shed during the ironing process and other wet-heat treatment. Coarse calico, unlike other natural fabrics, practically does not wrinkle.

Cotton bed linen is hypoallergenic and easy to use, and given its low market value, it becomes clear that this is the undisputed leader in sales, and the demand for it is unlikely to decrease.

What determines whether your business will be highly profitable?

It follows from the data of social surveys that more than half of the inhabitants of Russia, when buying bed linen for personal use, prefer domestic producers. High demand and relatively little competition in this market segment make it possible to state with confidence that the production of bed linen is a business with a fairly large profit received in a short period of time. So where to start this highly profitable activity? How to sew bed linen for sale?

Required Documentation

First you need to register in the nearest tax service as individual entrepreneur by filling out the relevant documents and selecting the required taxation system. It should be remembered that tailoring of bed linen as a business must be legal. After receiving a certificate of registration by the tax authority, you can proceed to purchase the necessary equipment.

For sewing bed linen at home, you must have household equipment - sewing machine, overcasting unit (overlock) and iron for ironing.

To establish a business with high profitability, you should not save on sewing equipment.

But that's not all. It must be remembered that tailoring bed linen as a business at home and within a large enterprise has significant differences both in the execution of documents in all required instances, and in material costs for equipment and rental of premises.

You can open a bed linen store with a small amount of initial investment. It all depends on your desire of what kind of buyer your store will be focused on.

Opening a bed linen store does not require special cash costs, the product does not deteriorate, it is always relevant, to organize a store retail sales bed linen does not need a large sales area.

However, it is not enough just to purchase goods and find a store premises. Before you open your own "bed" business, you must definitely draw up a business plan bed linen shop to develop a sequence of actions, and not grab onto several things at the same time.

Store design

The design of the room will largely depend on the level and location. But try to present the product well so that it is visible. So, for example, a fabric in a roll is inconvenient to unfold and clearly demonstrate to each buyer. Make special fixtures on which to place the sheets from the fabrics of your range, this will increase the income.

Think about the convenience of cutting, the presence of a spacious utility room, because fabrics, blankets, pillows are voluminous goods. If the pavilion in the shopping center does not allow you to equip a utility room, then take care of the daily replenishment of the assortment from the warehouse.

Think about how to use the area as functionally as possible. The sale of fabric is in many ways profitable because it will encourage store sellers to earn extra money and replenish the store's assortment with home-made bed linen sets.

It will also allow sewing underwear to order for people who have custom sizes beds, pillows and blankets.
It is advisable to hire a seamstress if it is not possible to distribute tailoring desired models between pavilion sellers. Bed linen is easy to sew, so anyone who wants to get additional income to their earnings can learn it.

Additionally, the assortment of the store should include various variations kitchen and bath towels, bathrobes and home clothes, handkerchiefs, baby undershirts, blankets, pillows, mattresses, decorative pillowcases, etc.

Documentation for opening a bed linen store
If we analyze the current legislation regulating the procedure for opening objects of this type of objects, we can conclude that in order to obtain documents you will have to go through many procedures.

I want to open a bed linen store, but where to start running this business a? This question is most often asked by those who decide to open a bed linen store in Moscow. First of all, it should be noted that you will need the following documents:

constituent documentation for a bed linen store - determines the founders and their shares in the property of the object;
sanitary and epidemiological documentation - as a rule, it is issued by the bodies of Rospotrebnadzor;
permits from the local administration - in order to obtain the right to carry out activities, it is worth issuing a decision from the prefecture of the administrative district of Moscow.

The history of the opening of the bed linen store.

I have a friend who ten years ago set up a stall with bed linen. She herself went for the goods, she traded herself, and she herself submitted reports to the tax office.

6 months after the start of small business, she came up with the idea to open a couple more outlets in the same market. The first implementers appeared, and it seemed to her more free time.

Now she only went for the goods, and took the documents for reporting. A few years later, she managed about a dozen points in all the markets of the city. Her business prospered despite the ever-increasing competition.

Time passed, and her business continues to flourish all the time. Today, she has several large linen stores and many outlets throughout the city. Today, she, as before, goes for goods, only not to Odessa, but to China. Where he buys several containers.

Watching her success, and the success of her competitors in the bed linen market, I come to the conclusion that it is profitable to sell bed linen. And as a result, my advice to you: if you have not yet decided in which area of business to show your entrepreneurial talents, then I recommend that you contact Special attention to the bed linen market.
If, for example, you have chosen a retail outlet with an area of 150 sq. m, then to open a store with the purchase of goods, you need an initial capital of 2 million rubles.

Expenditure:
- Purchase of the necessary goods for sale and equipment - 200,000 rubles.
- Repair and re-equipment of the premises - 300,000 rubles.
- Current costs for business promotion - 500,000 rubles.
The average purchase per buyer is 2,000 rubles, the number of buyers per day must be at least 30, per month - at least 900. Each month, income must be 1.7 million rubles, from which taxes are deducted, wage, maintenance of retail space. Profit, in this case, is 300 thousand rubles. per month. Payback in six months.

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Bed linen is in constant demand among buyers. Engage in its implementation great idea for small business. But before you open a bed linen store, you need to carefully understand the situation on the market and analyze all the nuances.

Registration and organization of business

In order to sell bed linen, it is necessary, first of all, to register a business and obtain permission from the SES and the fire service, confirming that the premises chosen for the store meet all the requirements.

From choosing a place to outlet business success depends. If capital allows, it is better to open a store in the city center. good decision there will be a rental of a small pavilion on the territory of the manufactured goods market or in the premises of a large shopping center. The main thing is that this place should be with high traffic. Everything needs to be analyzed possible options, consider even trading in open areas and via the Internet.

The store doesn't have to be small. Bed linen is a voluminous product, and in order to present it beautifully, you need enough space. The sales area must be at least 100 sq. m. Do not forget about utility and storage rooms. When calculating the costs, you need to take into account the re-equipment of the premises, its maintenance. An important item of expenditure will be payment for the work of store employees.

To begin with, it is enough to have two sales assistants who will be responsible for the display of goods and the sale. These should be experienced professionals who understand the features of fabrics and models and can give the buyer qualified advice. The owner will have to take over the organization of delivery and purchase of goods. If the business develops normally, then over time it will be possible to invite a specialist to this position.

When choosing this occupation, it is important to draw up a business plan for a bed linen store in order to determine how much income it is possible to receive, what costs to reduce by initial stage what to pay more attention to. It is necessary to study the sales market and the purchasing power of the inhabitants of the area in which the store is planned to be opened. This will affect future pricing and product range. A business plan is a guide to action, especially at the very beginning of organizing a business.

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Advertising will help start a business

You need to pay close attention to the design of the store. The name should be easy to remember and better if it evokes associations with sleep. The room should be bright and cozy, because it is planned to sell not ordinary things in it, but those that create coziness and comfort in the house. Great importance It has interior design. The product must be presented in such a way that it is easy for the buyer to navigate. To demonstrate models of underwear, you can equip a mini-room.

Before opening, you need to advertise in the local newspaper, distribute advertising flyers in the area where the store is located. The opening can be held bright and memorable. To attract customers, develop a system of discounts, discount cards, bonuses. Be sure to create your own page on the Internet, where to present the goods and prices.

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Product range selection

Before forming an assortment, it is necessary to carry out marketing research to find out the list of the most demanded goods. The range must be large, the product must be presented different colors and design suitable for adults and children. Goods of various textures, sewn from different fabrics should be presented: cotton, linen, silk, satin and others. The assortment must be chosen so that it is possible to choose bed linen for any interior and even for the season. For example, silk bedding is best suited for summer, as it absorbs moisture well and creates a pleasant feeling of coolness. For winter, terry sets are more suitable, which also absorb moisture well and retain heat. The assortment should include sets for romantic evenings. Such products are always in demand.

The store owner should not form an assortment of goods based only on his personal desires or give preference to one direction, for example, exclusive bed linen of well-known brands. Need to consider financial opportunities future buyers. The assortment should satisfy the demand of all categories of customers. Offer of various products price categories will expand the circle of buyers. In addition to bed linen, the sale of various accessories for the bedroom, blankets, towels, bathrobes, pillows, pajamas, nightgowns and even soft toys. This will help you get your business up and running faster. The main condition is that all goods must have high quality. This is what the buyer always wants. According to analysts, in order for a small store to be profitable, the sale must be at least 4 sets per day.

In order to avoid a downturn in trade, it is necessary to closely monitor all fashionable changes and customer demand and update the assortment in a timely manner.

Concept definition
How much do you need to invest to open a business?
Why is it better to rent a room?
Paperwork

Selling bed linen is a business that does not require an impressive investment. This is a great option to ensure a stable income. In pursuit of creativity, many simply do not pay attention to this business, which causes demand for products. But to open a bed linen store from scratch, you need to follow a certain algorithm. This will help organize the business quickly and without financial losses.

Concept definition

How to start organizing your business selling bed linen? Immediately you need to decide on the room. Here, many sources and experts claim that you can open a store in small room. But in reality, bedding requires spacious room. This is due to several reasons:

Providing space for visitors. small room creates a feeling of discomfort and does not allow you to comfortably choose underwear and reduces the throughput of the store.
The need to place the assortment, preferably in a partially expanded form.
The need for utility and storage rooms.

The ideal option to open a bedding store would be to rent an area in a shopping center. This is from 50 to 150 m 2.

Now we need to decide on the design. Here it is desirable to create custom interior, it will attract customers on its own. You can look for ideas for this on the Internet or contact the designers. For the rented premises, you should order practical decorations that can be easily dismantled. This will allow you to frequently change the scenery, which will greatly enhance the marketing effect. This feature of the business must be immediately thought out when organizing from scratch. Not only the discovery should be interesting, but also further activities.

It is not necessary to sell ready-made sets of linen, you can exhibit fabric samples, but at the same time sew it yourself. This service makes it possible to produce non-standard underwear to order, which will expand business opportunities and attract customers. But for this it will be necessary to equip special jobs for tailors. It is also possible to conclude a private contract with seamstresses.

How much do you need to invest to open a business?

On average, it will take about 2,000,000 rubles to open a bed linen store from scratch. This amount will include the following items of expenditure:

Room rental.
Production of scenery, design.
Purchase of racks for ready-made kits.
Purchase of special equipment for fabric samples, from which bed linen of our own production will be made.
Purchase of a cash register
Purchase of furniture and necessary household appliances.
Installing a computer to streamline workflow - keep track of sales and to whom, when the store should hand over finished orders.
Advertising campaign. These are local methods: billboards, city lights, local print media, radio stations, banners.

Moreover, approximately 500,000 out of 2,000,000 rubles will cost the assortment. But before you fill the store with goods, you should carefully study the local market, assortment and prices of competitors. It is desirable to offer something new to the buyer at the opening. This will grab the attention of consumers. It doesn't hurt to make promotional discounts. For the formation client base and the launch of word of mouth, the boutique should be allowed to work at a loss for some time - to make prices lower than those of competitors by 20–30%.

It should be noted that the above calculation is a template and in small town it will be cheaper to open a store, but in a metropolis such as Moscow or St. Petersburg it will be much more expensive. With almost the same cost of equipment, a significant role here is played by the cost of renting a room.

Before you open a store, you need to take care of the staff. Here you should recruit people who have experience in this area or train them. Bed linen requires knowledge of the varieties of textiles, you must be prepared to train staff from scratch.

Why is it better to rent a room?

Rent the best option to open a shop. The reason is that finding a suitable area in a shopping center or just in the city is quite easy. Renting partially eliminates inspections. For example, the landlord must provide fire safety: keep primary fire extinguishing equipment in readiness and monitor the health of the fire alarm.

May be of interest: Stages of opening a hotel for animals

Attention! When drawing up a lease agreement, you should work it out from “a” to “z” and, if possible, supplement the necessary clauses that will help avoid problems and conflict situations. Tenants often offer clients flexible conditions and meet halfway when drawing up a contract. You need to defend your interests, then the store or another way of earning will be profitable.

Paperwork

To open a store, you need to register it with the fiscal authorities - register an IP. How to start obtaining the status of an individual enterprise? First, you need to consider what system of taxation the store will be placed on. Optimal here would be USN (Simplified taxation system) or UTII (Single tax - a fixed amount that does not depend on income). But the second option does not apply to all types of activities. Here it is better to take the advice of a specialist.

The very opening of an IP will take 5 working days and for this you will need the following documents:

Application for registration of IP - form No. Р21001. This is a document on 5 pages, where it is necessary to indicate OKVED. According to the new 2019 classifier, this is 52.41.1 - retail textile products.
Stub, indicating payment of the state duty. Its size is 800 rubles.
Copy of the passport.

If you plan to open a chain of stores, you will need registration legal entity. This procedure from "a" to "z" with all the nuances is described on the official resource of the fiscal authorities.

Starting this business from scratch is a relatively simple process with optimal level costs. It is carried out according to standard scheme and although it is considered ordinary and not interesting, right approach will turn the goods sold into a stable and impressive source of income. We hope you now know how to open a bed linen store and how much it will cost.

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Bed linen is one of the most sought after products on the market. A wide range of various goods, ranging from sheets to blankets, allows you to open stores with large quantity positions, different manufacturers and price. In addition, such a product is one of the most popular gifts, which is also important, because as you know, there is never a lot of bed linen in the house.

In this article, we will look at how a bed linen store is opened in your city, find out what you need to focus on and how to make a profit.

The main advantages of such a store:

On the modern market represented by various manufacturers. Domestic and Chinese goods are in the greatest demand, sets from Europe (Italy, France, etc.) are less in demand. 85% of the sold products fall on the cheap and medium segment of bed linen. If we talk about classification, then it can be denoted as follows:

low price segment — up to $30;
middle price class - $30 - $80;
elite sets - from $80 and above.

It makes no sense to buy luxury bedding, but it is done by those people who care about the brand. Our and Chinese manufacturers are working in the direction of the low and medium price segment.

The documents

For the official trade in bed linen, you will need to draw up a number of documents and obtain permission from the inspection services.

Here is a list of what you will need:

open IP.
specify OKVED for activity. For Russia, this is the code 52.41.1. For Ukraine - code 51.41.0.
recruit staff.
conclude a lease agreement for the premises.
have quality certificates for the goods.
arrange a corner of the buyer.
obtain work permits from the SES and the fire service.

This is the basic documentation you need to run your business. But in order to be sure of the correct execution of all papers, we advise you to contact an experienced lawyer for qualified assistance.

room

If you are considering the sale of bed linen as a serious business, then in order to be successful, you need to carefully consider the issue of choosing a suitable trading place.

The list of the most attractive places includes:

hyped shopping malls that accommodate couples.
manufactured goods markets with a large number of visitors.
Shopping center in residential areas.

It is worth noting here that the price segment of the goods sold will also depend on the format of the shopping center.

The area of the premises should be from 15 sq.m. and higher. Still, the assortment provided at such points is quite voluminous and you need to somehow present it beautifully to visitors.

To open a bed linen department, you will also need special sales equipment. Usually it consists of several structural elements.

racks with shelves.
glass showcase.
exhibition stands.
racks and hangers. In the case of the sale of sleepwear.
coffee table with a catalog of products under the order.
cash machine.
furniture for the workplace of the seller + office equipment.

An important point is the design of the room. Here you need to use lightweight structures and bright hues, since the atmosphere in the department should be associated with sleep and home comfort. Pay special attention to the lighting of showcases and shelves. Product presentation should be given special meaning, combine different color solutions, arrange stands with discounts and more.

Product range

Even at the initial stage of drawing up a business plan for a bed linen store, it is important to analyze the competition and understand which product items are selling well, and which items are better to refrain from buying at the start. Usually, when opening a retail outlet, the starting capital is limited, and you don’t want to buy goods that will then gather dust on the shelves. We can make one recommendation. You can go to the most popular online lingerie stores and browse the rubric, trending or popular products. Having written out the main positions, in the end you will have a general picture of what is now in demand on the market and these models will definitely be popular.

If we consider the popularity of materials, then they can be set in the following sequence: cotton, linen, satin and silk. These materials are sold differently depending on the season. For example, in summer linen bed linen is better, but in winter terry. Based on this seasonality, you can plan your assortment.

The second point in compiling the assortment for the store is the company and the country of origin. We already wrote above that domestic and Chinese products are selling well, because they take their price. But in the assortment you need to have foreign brands, for example, Turkish or European underwear.

Also pay attention to such hot goods as children's bed linen. It is bought all the time, and here, too, you need to ensure a good choice.

Your task is to ensure that the client who entered your store could choose the position of interest to him. And this is ensured by the presence of goods of various price segments and various designs.

In addition to the main category of goods, you can add: pillows and blankets, sleepwear, towels, perfumes for the home and other related products.

Suppliers

The choice of supplier will determine how much you will earn by opening a bed linen business. There are many suppliers, and almost all of them are intermediaries from factories, with their own margin on the goods.

In the case of buying domestically produced goods, it is most desirable to go directly to the manufacturing plants. Thus, you can get a good discount and do without intermediaries and set a competitive retail price tag.

If we are talking about European brands or Chinese products, then you cannot do without intermediaries and you will have to work with them.

When concluding a supply contract, stipulate the conditions. For example, if you buy large quantities of goods in the future, can you count on a discount.

Advertising

Advertising is the engine of sales. This segment of the market is no exception. In addition to the shopping center walk-through and a bright sign, other sales methods can be used, for example, distribution of flyers, banners and media advertisements.

If you work in a large city, then it is quite possible to sell bed linen on the Internet. You can start such a business by posting offers on bulletin boards and in in social networks. In the future, you can create an online store and use search engine promotion and contextual advertising.

Run promotions, issue loyalty cards at a discount. These methods work well and will ensure that customers come back to you again and again.

How much money do you need to start?

When making a calculation for a bed linen store, it is necessary to take into account absolutely all costs in order to really understand when your investment will pay off. cash and you will start earning.

Starting investments:

purchase of equipment - $3000 - $3500
paperwork - $200
corporate identity - $180
initial purchase of goods - $ 8000 - $ 1000

Except starting investments, in your business plan, indicate and monthly expenses for the maintenance of this business.

Monthly expenses:

rent for the premises - $15 - $20 per 1 sq.m.
utility bills – from $25
taxes - $120
salary - from $ 250 per seller.
advertising - $90
replenishment of the assortment of goods - from $ 2000
unplanned expenses - $150

To save on start-up capital, you can buy used equipment. But here it is important to look at his condition. Also, the first time you can not take the seller and work independently. This will reduce the cost of maintaining the business.

How much can you earn?

Let's start with the fact that the average markup percentage in this business is about 50% - 60%.

You can sell 5-20 positions per day, with an average check of $30. We get about $ 75 minus the purchase price. About $2250 per month. Subtract monthly expenses - $1000 - $1100 net income.

Conclusions. Selling bed linen is enough promising business idea, but you need to carefully study the competition and, first of all, rely on a cheap product segment. Connect various methods advertising, including online sales.

Do you have experience in this niche? Looking forward to your feedback and advice below in the comments.