A large sector is made up of men who purchase flowers for their loved ones; women who often buy flowers to decorate a room or as a gift. Every city has a large number of flower shops, pavilions and stalls that can compete. So how do you organize flower business so to make a profit? To do this, a number of factors must be taken into account. 
Organization Features
In this business, several components play a major role. Need to accurately size starting investments, objectively calculate the state of the flower market sector, seasonal fluctuations, as well as strategically accurately place the point of sale. The key to success is a reliable and trusted supplier. So, we organize a flower business.
To organize a flower business, it is enough to register with the local branch of the Federal Tax Service of Russia as individual entrepreneur, register with the branch pension fund, as well as decide on the type of taxation and start looking for premises.
Type of outlet
There are several types retail stores, but not everyone is suitable for a person who does not have experience and large funds for investments. Most suitable option for beginners in this field of business - open an online store. Here you need to take care of the product range, a quality website, a warehouse space, a delivery method, and personnel for receiving applications.
The flower pavilion will require big investments. It will take spacious room, drawn up in design style; a well-chosen assortment of plants. It is necessary to take care of the design of bouquets, everything should be on the level. For more income, you can open a chain of stores.
In order to start trading in flowers, investments Money are reduced to minimum amounts, about 300-1000 dollars.
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Necessary materials
You will need a number of materials and tools to create unique bouquets:
- cellophane wrappers;
- ribbons of various colors;
- all kinds of accessories;
- cutting tools.
In hot and cold seasons, it is best to purchase an electric heater and air conditioning. It is good to purchase special refrigerators for storing flowers.
In order for your business to be profitable, it is important to properly locate the outlet. It is best to trade at crossroads, busy streets, restaurants, clubs, near schools, kindergartens and universities. Sometimes, to choose a good place, you need to change a few. The main thing is to analyze the results of trading on various platforms.
It is very important to properly prepare the goods for sale. Bouquets should be arranged skillfully, flowers should look fresh and attractive. From roses, it is best to cut the thorns to half the stem. In order for roses to absorb water, the stems must be trimmed. You need to store flowers in a film or cellophane so that they do not lose marketable condition. Before selling, it is best to place them for several hours in water heated to 4 degrees. So they will look fresher and more beautiful.
Most of the goods will consist of roses, because these are the most purchased flowers. In addition, they are relatively expensive. The price depends on the season and place of production. Carnations will also make up a significant part of the flower stock. They are much cheaper than roses. It is worth buying tulips, orchids, daffodils and gardenias.
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Choosing staff
Flower business will require careful selection of personnel. It is best to hire a person with a florist education who knows a lot about arranging bouquets and caring for flowers. In addition, the seller must be sociable, polite, energetic, reliable, honest and physically healthy. Place ads in local newspapers or the Internet to attract candidates. The ad must offer decent wages and good conditions labor.
You can organize the sale of flowers in restaurants and clubs. For such work, it is best to choose girls. It can also be students who want to earn extra money. They can be dressed in beautiful costumes that reflect the image of your company or restaurant.
Before hiring a person, you need to find out as much as possible about him, because employees will work with cash. Ask for at least two references from your place of study or work. Entrust work with money only to reliable people. After recruiting employees, explain to them what their duties and responsibilities are. Check each worker at least once every three days.
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Advertising campaign
This business differs from other types of business in that traditional advertising is practically ineffective here. AT this case a direct form of advertising is needed. It should draw attention to the seller as the buyer approaches the seller's location.
The most best form advertisements - a sign that will attract attention and inform that flowers are being sold here. At the sight of such a sign, many will begin to consider what you are selling. The sign is best made with your own hands to attract buyers with your personality.
On the eve of any holiday event, you can print an article about your store, attach photos and send it to the editors of a local magazine or newspaper. In this way, people will be able to learn about your business, and you will get potential buyers and profits.
In order for a business to develop and be successful, you need to properly organize your daily work. No need to spend more than 3 hours a day on the purchase and preparation of goods for sale. It may take several months to fully organize the entire workflow. But then everything will go like clockwork. In the morning, it is best to prepare flowers for sale, organize the work of sellers and deliver goods.
The time of the highest sales will depend on where the store is located. Points located in busy places will sell more colors approximately from 16:00 to 19:00, as people return from work at this time. Most people buy flowers on their way home, not to work. The most profitable days are weekends. As for flower sales points located in restaurants, the most profitable time is from 18:00 to 21:00. During a downturn in restaurant sales, vendors may cruise the streets looking for customers and then head back to the restaurant. It takes some time for salespeople to gain experience in this business. Girls selling flowers in restaurants should be nice and friendly. They should be able to unobtrusively approach the couple and offer the guy to give his lady a flower.
Approximate data:
- Monthly income - 216,000 rubles.
- Net profit - 47,600 rubles.
- Initial costs - 358,300 rubles.
- Payback - from 8 months.
Service description
In this business plan, a small flower shop is considered. The entrepreneur himself is the manager, and florists who understand flowers and know how to compose beautiful flower arrangements work in his kiosk. The business plan will also consider additional features from which the entrepreneur can benefit and increase his income.
Market analysis
Before evaluating the flower market, you need to decide on the format of the future store. It, in turn, will depend on who will be the main buyer. All this will ultimately affect the level and style of the future store. Today, the following formats of flower shops are especially popular:
- Small pavilions located in transitions and at bus stops. This type is typical for the low price segment of buyers and does not require special expenses for decorating and maintaining the style of your own store. It is the price that attracts customers.
- Stores located in shopping malls and other high traffic areas. These stores already serve the middle price segment. Buyers pay attention not only to flowers, but also to appearance store, service.
- Flower shops and boutiques belonging to the premium segment. Such outlets are usually located near offices, in the city center or large shopping centers. Such shops should have excellent style, high level of service and flowers of excellent quality.
- Internet shops. They can be aimed at meeting the needs of customers of any price segment.
The last format today is perfectly combined with the second and third, increasing the turnover and not requiring special costs. That is why we will consider a store created for consumers in the middle price segment. Additionally, an online store will be opened, serving visitors outside the outlet.
In any case, before opening, we will have to pay attention to all the details, including the collection of bouquets that will be displayed in the online store, and interior design.
Assessing Russian market colors, one cannot help but say that it is characterized by seasonality, and pronounced. In the pre-holiday time, prices for flowers are raised, due to possible profits.
Considering possible competitors, it must be said that the most important thing is the quality of the flowers sold, the sophistication and harmony of the bouquets. And in order for flower arrangements to turn out beautiful and aesthetic, it is necessary to carefully approach the choice of staff.
SWOT analysis
Before opening your own flower shop, you need to evaluate the opportunities and threats. In general, all factors are usually divided into external and internal.
It is impossible to fight external factors and try to change them. But it is very possible to adapt to the situation or extract your own benefit from it. To external factors relate:
- Capabilities:
- occupation of a certain niche in the market;
- after conducting a deep analysis of the situation on the market, you can extract the maximum benefit associated with the seasonality of this business;
- high profitability;
- the ability to cover a large segment of the market;
- cyclical demand (from year to year people buy flowers at the same time, their mass purchase is associated with various holidays);
- a possible increase in demand in general;
- increasing the relevance of the proposal due to the growth of the standard of living of the population;
- the ability to offer and provide additional services;
- no need to establish production, focus on the sale of purchased products.
- Threats:
- high level of competition;
- seasonality;
- possible problems with suppliers;
- the need to find alternatives during a sharp decline in demand for products;
- the existence of a shelf life for products, which makes it necessary to constantly forecast demand;
- the need to obtain permits;
- a large number of documents that need to be completed in a timely manner.
An entrepreneur can change internal factors, adjust them for himself. These include:
- Strengths:
- high margin on products;
- high qualification of personnel;
- a large assortment;
- availability of services;
- offering quality service to its customers;
- Availability effective methods advertising and promotion of their own products.
- Weak sides:
- possible miscalculations in relation to demand for products;
- lack of experience in this area of business.
Opportunity Assessment
Particular attention will need to be paid to the choice of the location of the future store. It's better not to save on rent. Busy transport interchanges can bring considerable profit, and rental costs will pay off in full.
It is better to choose a well-visible place. This arrangement will increase the number of spontaneous purchases, thereby positively affecting the overall revenue and profit.
If we talk about the market and competition on it, then it must be said that today online flower shops are of particular relevance. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts are especially relevant in the pre-holiday time. In general, the period from late December to mid-March can be called the peak - there are so many holidays nearby. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.
The flower shop will operate according to the following schedule:
Number of working hours per week: 84 hours.
Number of working hours per month: 360 hours.
To work in the store, you will need 2 florists who will work in shifts. The delivery of flowers, the purchase of which is carried out via the Internet, will be carried out by the delivery service, because how to hire your own workers for initial stage will be disadvantageous.
It is very important to immediately find decent and obligatory suppliers who will deliver quality products on time. When searching, you need to read thematic forums, browse sites, compare prices and conditions - in a word, carry out serious and painstaking work so that later work goes on as usual.
After the store develops, you can bring flowers from other countries or regions on your own by establishing direct deliveries with the manufacturer. This will improve the quality of flowers and increase revenues.
At the initial stage, a large amount of money will have to be invested in your own online store. It's better not to skimp on this. The site should be bright, beautiful, attractive to potential customers. But that's not all. There must be feedback, contact information and visual photos proposed bouquets with prices. After the work in the online store is established, you need to replenish the assortment in a timely manner, inform your customers about promotions, discounts, and opportunities. All this will increase consumer loyalty, form a customer base.
Organizational and legal aspects
Organizing your own flower shop, special attention should be paid to organizational and legal issues. It is very important to have all the necessary information and work according to the law in order to avoid various fines.
- Organizational and legal form - or. Do not forget to indicate the codes according to OKVED:
- 52.48.32 Retail flowers and other plants, seeds and fertilizers;
- 52.48.34 Retail sale of souvenirs, handicrafts, cult and religious items, funeral accessories;
- 64.12 Courier activities other than national postal activities;
- 74.87.4 Design activities;
- 74.87.5 Provision of services for the design of premises, activities for the organization of fairs, exhibitions and congresses;
- 74.82 Packaging;
- 52.61.2 Retail sales carried out directly by means of television, radio, telephone and the Internet.
Attention! Not necessarily in your specific situation you will need all these codes, but if you plan to expand further, then it is worth considering all the codes that you may need later. It is easier to specify all the necessary ones at once than to re-register documents and make changes later.
- An entrepreneur can choose either UTII. In the first case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
- Availability required Sanitary and industrial control programs. It is obtained once - after approval by Rospotrebnadzor.
- It is obligatory to have contracts for deratization, disinfestation and disinfection.
- Ventilation and air conditioning systems must also be serviced, their disinfection is mandatory.
- A contract for the removal and disposal of solid waste is required.
- There are also requirements for the internal documentation of the store. So, the organization must:
- register of overdue products;
- register of disinfectants;
- product range list.
- All products will require SES hygiene permits or appropriate quality certificates.
- Worth checking out Customs Code and Rosselkhoznadzor regulations that apply to plants.
- Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
- If you accept payments from customers bank cards then you need .
Marketing plan
Many entrepreneurs, especially at the initial stage of their business, do not pay due attention to promoting their own flower salon. Experienced businessmen working in the industry argue that it is very important to promote in the circles in which potential buyers are. In our case, the price segment is medium. Therefore, the most effective ways promotions will be:
- Pay attention to naming and branding. It is very important to choose a bright brand, something memorable. So that the consumer is tied precisely to the name, setting, and not to the address of the store and the staff working in it. In addition, it is the brand that helps to inspire the confidence of the buyer, develop in him loyalty to his own flower salon.
- Application outdoor advertising will dramatically increase the number of spontaneous purchases, so it also needs to be given special attention.
- Be sure to distribute flyers to nearby homes. People on a subconscious level will know about the presence of a flower shop nearby, and if necessary, they will go there.
- Internet advertising. Provided that the store has its own page, promotion on the Internet will be simply necessary. In this case, the salon site itself will need to be promoted in search engines and social networks.
- Pay attention to the issuance of discount and bonus cards, gift certificates, promotions.
Price segment:
We have already said that our store will be aimed at the mid-price segment of the market. Therefore, prices should be set at the market average. On holidays and pre-holiday days, you can increase the cost. Some salons practice on such days an increase in prices by 50-100%.
Calculation of projected income
Predicting the income of a flower shop is quite difficult. We will take the average market indicators for the industry. This data is conditional. In each case, you need to focus on the segment, region, competitors and other factors.
Revenue is average monthly. Do not forget that there are months of calm and active purchases. When compiling your own business plan, you need to forecast monthly revenue.
The average markup in this market segment is 100-300%.
If the store sells related products, then the revenue will be higher.
Production plan
When choosing a room, it is important to decide on necessary equipment and instrumentation. In a good flower shop you will need to buy:
- refrigerator for flowers;
- flower stands;
- Desktop;
- flower flasks of various sizes;
- rack;
- sprayer;
- a watering can with a narrow spout;
- secateurs;
- device for cutting spikes;
- knives;
- staplers.
If the store also offers potted flowers to customers, then additional tools will be needed.
Both florists will receive a fixed fee. Work schedule: 2 through 2. Salary (including taxes, insurance payments can be deducted from the amount of income tax paid by the entrepreneur) - 30,000 rubles for each.
organizational plan
Financial plan
- Profit before tax: 216,000 - 160,000 \u003d 56,000 rubles.
- We calculate the tax as 15% of the difference between income and expenses. In your case, a different calculation method may be selected.
- Tax: 56,000 * 0.15 = 8,400 rubles.
- Net profit: 56,000 - 8,400 \u003d 47,600 rubles.
- Profitability: 47,600/216,000*100% = 22.04%.
- Payback period: 358,300/47,600 = 7.53. Therefore, the flower shop will pay off in at least 8 months.
Risks
Before talking about possible risks, I would like to highlight a number of benefits from opening your own flower shop:
- minimum initial cost:
- high profit margins in the long run.
The risks include:
- The fact that flowers are a perishable commodity. To avoid possible losses, it is necessary to constantly monitor the market and forecast demand. All this requires a lot of knowledge and time.
- The possibility of receiving low-quality and defective goods. And it is not always possible to return it. Here it is important to correctly draw up an agreement with suppliers and choose conscientious partners who will also be interested in the timely delivery of a quality product.
- The cyclicity of the flower market and the episodic demand. It is next to impossible to deal directly with these risks. But you can mitigate the consequences by opening up additional opportunities for the segment. So, today in flower stalls you can meet Stuffed Toys, postcards, souvenirs and much more. You can engage in the design of celebrations, which will at least partially help to estimate the planned amount of profit.
I would like to say separately about the assessment of demand volumes. Flowers can be stored for no more than a week, but orders for their delivery are issued much earlier. With all this, it is very important to have a wide range of products so that the buyer can make a choice. And the reputation of a large assortment affects positively.
In this case, experience is very important. The larger the pavilion, the more difficult it is to predict sales. So, small shops adapt to the format of work in 1-2 months. But large salons require more time.
An incorrect assessment of demand can lead to further disposal of 60% of all goods, which will be a disaster for the entrepreneur and will reduce all profits to nothing. That is why many stores sell related products. This helps to diversify the business and significantly reduce the level of risk.
Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:
Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!
Experienced businessmen who have achieved some success often say that they do not care what they trade. The flower business is different in that you will have to sell a very beautiful product, while the profitability of such a business, if it is properly organized, is quite high.
At the same time, in case of violation of contractual obligations by counterparties, losses can be quite significant. At the same time, experts predict high rates of development of the flower business in Russia in the coming years. That is why for those who want to deal with flowers, it is not too late to start their activities.
How to open a flower business?
Before you seriously engage in the sale of flowers, you need to carefully consider how to organize a flower business. Of course, flowers are a sought-after commodity, but at the same time quite perishable, so its sale should be carried out as soon as possible. Otherwise, the flowers will simply wither, and it will not be possible to reanimate them.
Therefore, outlets for the sale of such goods should be located in busy places, preferably not far from the business center. The fact is that in any organization it is customary to celebrate the birthdays of employees, and these days it is customary to give flowers. If you are starting a flower business from scratch, then first you need to register as an individual entrepreneur and rent a tent in the market. Remember that registration of activities is a prerequisite, otherwise you may be fined for illegal business.
Flower business business plan
Every business starts with a business plan. It can be drawn up on paper, or maybe just in your head, but in any case, it is necessary to think over a plan for organizing a business.
When compiling it, they usually start from the costs of purchasing the main products - flowers, then it is necessary to take into account all the mandatory payments that need to be paid to the budget and off-budget funds, as well as other necessary expenses (rent, wage employees with accruals and other expenses).
At the initial stage of the business, the selling price of the goods, which will form the flower business income, must be set taking into account the prices of competitors, sometimes their level may be even lower to attract customers. However, pricing in flower shops-salons is carried out according to a slightly different principle than in kiosks and markets, since the price of the product also includes the cost of the service - which is why it must be well debugged.
To increase profits and create additional convenience for buyers, most flower shops practice taking orders via the Internet, delivering bouquets directly to the buyer, some of them have established cooperation with wedding salons.
The flower business is seasonal, and the provision additional services helps to compensate for the drop in revenue during the low season.
Business plan for a flower shop
If you have a certain capital, it is best to open a flower shop or salon. By expanding the range and selling related products, such a business will have a higher profitability. However, this will require renting or purchasing (which is quite difficult) a room with an area of at least 50.0 square meters. meters.
In addition to the trading floor, there must be a storage room. The presence of a split system that supports optimal temperature regime, is also required. Freshly cut flowers are best stored in a deli refrigerator. The trading floor needs to be equipped with shelving, and you should not forget about the need to purchase simple office equipment.
If you are not good at drafting flower arrangements, then it’s good to think about the workplace of a florist. In addition, you will need a variety of packaging material for decorating bouquets.
All these costs must be covered from your own funds, since banks practically do not give loans to start a new business. As for planning activities, then, of course, you can invest in a ready-made business plan for a flower shop, but it’s not so difficult to draw it up yourself, having thought through all the details of this business.
You were born and do not live in the capital, but this is not a reason not to create your own successful business. How to create profitable business in a small town?:
Sample business plan for a flower shop
For clarity, we will show how to draw up a business plan for a flower shop. So, we need a room with an area of at least 50.0 square meters. meters. The minimum list of equipment required to open it includes the following:
No. Equipment name | Quantity | Price per one. (rub.) | Total price (rub.)
1. Gastronomic refrigerator 3 42500.0 127500.0
2. Shelving 20 2800.0 56000.0
3. Split system Fujitsu Genera" 2 20800.0 41600.0
4. Rack 1 5600.0 5600.0
5. Office chair 3 2900.0 8700.0
6. Ergonomic office table 2 3200.0 6400.0
7. Computer desk"Classic" 1 3050.0 3050.0
8. System unit, monitor, printer 29000.0
9. Specialized workplace florist1 12500.0 12500.0
10. Vases, specialized flower stands, expendable materials 25000,0
Total 315350.0
Thus, the initial minimum capital costs for the purchase of equipment for a flower shop will amount to 315.4 thousand rubles. The amount is not that big, but do not forget that the main costs will fall on the purchase of goods and operating expenses.
Suppose that 3 people work in the salon-shop (1 seller, 1 florist, 1 contract accountant). The owner of the business acts as a manager.
With a markup of 90.0% (which is an average in such a business) and an average daily revenue of 34.2 thousand rubles, the gross monthly income will be 855.0 thousand rubles.
Now let's calculate the average monthly expenses:
- purchase of goods - 450.0 thousand rubles;
- salary with accruals - 97.5 thousand rubles;
- rent - 120.0 thousand rubles;
- utility bills (including average annual heating costs) - 56.0 thousand rubles;
- consumables for current needs - 15.0 thousand rubles;
- taxes (UTII) - 15.0 thousand rubles.
Total costs - 753.5 thousand rubles.
The net monthly profit of the salon will be 101.5 thousand rubles. Thus, the profitability of the flower business will be 11.9%. (The calculations assumed the minimum income that an unpromoted flower shop and real expenses can receive).
flower stall business plan
A flower kiosk, unlike a store, has a smaller sales area, it does not provide for a florist, and the range of goods is less wide. If the store, in addition to flowers, may provide for the sale of related products - potted plants, souvenirs and gifts, ceramics, soil, then in a kiosk, as a rule, only the main product is sold.
The profit of a flower stall is completely dependent on the turnover. In general, drawing up a business plan for a flower kiosk is no different from drawing up a business plan for a flower shop, only the numbers will naturally differ.
With the same revenue, the profitability of the kiosk will be significantly lower due to much higher costs and rather large losses. It is also obvious that the organization of the work of a flower kiosk will require less investment.
Buying a flower business
Sometimes you can see ads of the following nature: “I will buy a ready-made flower business”, which is not surprising given its high profitability. If you are already engaged in a certain business, have experience and, most importantly, considerable capital, then you can buy a ready-made flower business.
However, in this case, you will have to evaluate it, which means finding out all suppliers, the terms of delivery of goods, average monthly income and expenses, main buyers, relationships with the tax office, creditors and debtors, and many other nuances.
Buying a flower business in Moscow, and besides, a successful one, is quite rare, so without knowledge real reasons its sale by the owner is not worth making a deal.
However, if you study well the state of affairs in the flower business that is offered for sale, then you can thoroughly bring down the price, and the purchase transaction can turn out to be very profitable.
Do you know how to succeed in business thanks to the experience of successful entrepreneurs?
Sale of flower business
Flower business is sold at absolutely various reasons: unprofitability, disputes between co-owners, the need to obtain funds to pay accounts payable, repayment of bank loans. Today, on the Internet, you can often see ads for the sale of a flower business in Moscow.
When making such transactions, it is very important that the property where the shops or salons are located is owned by the business owner. In this case, the transaction price increases many times over.
This happens due to the fact that the rent in the capital is unusually high and increases every year. As a result, the flower business in Moscow in some cases may even have negative profitability, which is one of the reasons for its sale.
Flower business at home
If you live in a private house with a large enough land plot, love flowers and understand them, then the best option will organize a flower business at home. One of the most common flowers grown on personal plot, are roses, dahlias and asters.
Such a business will be quite profitable, because you only bear the cost of buying seeds, tubers or seedlings, however, seeds and tubers can be obtained independently, but rose seedlings must be purchased from nurseries.
To run a flower business at home all year round, you need a greenhouse, the construction costs of which will not be so big.
True, this will increase the cost of electricity, but, as practice shows, they will more than pay off. The main thing is to find buyers: they can be flower stalls, shops, you can also sell flowers on your own.
One of my friends, growing flowers at home, changes foreign cars every year.
So think: is the flower business profitable?
Interesting video How to make money on flowers!
The flower business is a branch of retail trade in which, more than in other types of activity, risk and opportunity are intertwined, as the demand for flower products can serve as some barometer of people's well-being.
According to experts, the volume of bouquets and compositions sold directly depends on the level financial well-being region, but the mentality of the nation also plays a certain role in this matter.
Like any other, the flower business is distinguished by its specificity, which is dangerous to underestimate. The country, for example, has not yet established norms for decommissioned flowers, although, according to professional florists, this figure is close to 10%.
But even with such obvious losses, the flower business has a decent profitability (from 50%), so there are enough people who want to try themselves in this business. In addition to good profits (the average margin for flower products on the domestic market is about 200%), it also brings aesthetic satisfaction.
This type of business is also attracted by a relatively small amount of start-up capital, which depends on the type of outlet and its location.
How to start a flower business
Registration
The registration procedure is probably the easiest step in this business. Register individual entrepreneurship in accordance with 52.48.32 OKVED "Retail trade in flowers". it is necessary to decide on the taxation system (UTII or). If a businessman values time more than money, you can entrust this stage to intermediary law firms.
After registration, an individual entrepreneur or LLC is acquired by the tax office. Self-effort takes two weeks. With the service offered by KKM sellers, the whole process takes up to 3 days.
It is worth remembering about printing. can work without it. However, there is one caveat: not always suppliers agree to sell products without a stamp on the documents.
Documentation
A point of sale of any format must have documentation available to customers:
- Trade permit (it can be obtained from municipal authorities in accordance with federal law No. 381-F3).
- SES conclusion.
- Review book.
- Price (optional).
- Invoice (for buyers is not important).
Other papers ─ cash register, lease agreement, certificate of registration of KKM ─ are also better to keep in the store all the time. Personnel are hired only with sanitary records (order No. 302 H), badges with a photo and name are made for employees.
Certification
Certificates in the flower business are not required, but there is one condition. These documents inspire confidence in buyers, especially since this formality costs the owner of the business the cost of a photocopy. After all, many reputable suppliers undergo voluntary certification, and partners should ask them for a copy of the certificate when purchasing.
Flower business formats
Conventionally, the flower business is divided into four formats:
small flower tents
Most often they are located near the subway or transport interchanges. The competition here is high, but buyers right choice enough space.
In order for a small pavilion to bring a good and regular income, it must be taken into account that flowers are a fragile and short-lived commodity, therefore, first of all, you need to worry about a good turnover.
In this format, the basis of sales is cutting. Approximate range of mini-pavilions ─ 20 types of flowers. Packaging plays an important role.
Small flower shops
They are placed in shopping centers and other busy places. Here, in comparison with a tent, there is more trading area, and hence the possibility of expanding the range.
In addition to traditional cut flowers, they also offer ready-made florist compositions, potted flowers, ceramics and souvenirs (serial and author's), gifts, flower soil, plant care products and related products.
With an increase in the range of products with a long shelf life, there is a good chance to balance all costs. In such a situation, it is no longer so unambiguously dependent on turnover volumes, which will allow selling a smaller number of flowers during periods of decline in demand, receiving a stable profit from related products.
Such a format and investments require the appropriate ones - at least $ 20,000. The payback time for such a store also depends on the opening season, but in any case, it will have obvious advantage- stable business a wide range and permanent client base.
Floral online store
It is best to create with real experience work in an existing flower shop. The modern rhythm of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores where customers place orders without leaving their homes.
Of all the flower business formats, the last option requires a minimum initial investment. Without experience in selling a specific product of a perishable group, established partnerships with suppliers and client base the probability of a successful start in this type of flower business is low.
Flower Specialty Boutiques
They open in a separate built-in room on the first floors of the red line of houses, in shopping centers and other crowded places. Such boutiques allow you to show all the aesthetic value of the flower business.
Here, everything must be beautiful - from the design of the room, developed by stylists, to exclusive compositions created by master florists.
Experts estimate the cost of opening a salon at least $ 80,000. With proper investment, such a business promises to be stable, give people joy, and have good prospects for development.
Experts estimate the profit of salons at $ 5,000 per month. And if it is located near the business center and has regular corporate clients, arranging all their events, its profit will be even greater.
Location selection
Find perfect place for a flower shop, this is a paramount and not the easiest question, because there is high competition in this business, and if there are tempting offers from tenants, then the cost of rent will be appropriate.
The average price in the central regions for a retail area with a high flow of buyers is $ 1000-2000 per sq. m. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you should pay attention to this moment, attracting, if necessary, specialists with a city trading map for consultation.
A point of sale can be arranged:
- In a tonar - a small "house" - a trailer.
- In a pavilion of modular sections.
- AT separate building(if you're lucky).
- In a built-in room in houses on the red line.
- In the mall.
The most profitable rent is in the shopping center, in the pavilions a little more expensive. The fate of a flower shop is largely determined by the choice of location.
Underwater rocks
The metro station is not necessarily another plus. The direction of the flow is important: people go home or vice versa.
Good traffic on the highway. If the place is closer to the center, then strong traffic is obtained where the direction of movement is towards the region, when located in sleeping areas, the center is chosen as a guide.
Among the nuances - for a quick start, you need to keep track of competitor understudies, as well as the possibility of parking in the area of \u200b\u200bthe store.
When discussing the terms and drawing up contracts, specify whether utility bills are included in the total rent - another solid expense item. It is necessary to check the existence of a contract for garbage collection, otherwise it will be problematic to get rid of packaging containers.
For repairs, arrangements, window dressing, you can ask for rental holidays - a standard need for trade organization. It is also worth clarifying whether the architectural plan provides for the placement of outdoor advertising.
When concluding a contract, it is advisable to use the help of a lawyer. It is not so expensive, and only a specialist will be able to see all the pitfalls, up to the end of the land acquisition period from the landlord. After all, if in six months the building goes under demolition, such savings will come out sideways.
Depending on the size of the premises, they choose the type of store, the layout and equipment of the trading floor, warehouse, and other office premises.
Arrangement of the florist's workplace in an area accessible for viewing his work will be an additional advantage.
You should not save on designer renovation of the premises, so that the atmosphere and interior create a wonderful background and conditions for sales.
Video - practical advice flower business:
Choice of equipment ─ according to clothes they meet
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Point of sale equipment
To arrange a flower shop of any type, you need special commercial furniture and equipment. Catalogs of ready-made kits for various retail spaces can be found on the Internet on the websites of manufacturing companies and wholesalers.
Purchasing furniture and equipment famous brand, you can count on quality installation and warranty service. Give preference to suppliers with the possibility of serial configuration.
In addition to typical models of showcases, racks, counters and refrigeration equipment of different cost and different manufacturers, you can make a kit according to custom order, ideal for the selected area and general concept establishments, because not every industrial universal-purpose refrigerator will look advantageous in the trading floor of a flower shop.
In any case, the selected kit must be checked for strength and environmental safety. If the cabin is VIP-level, the specification of your equipment can be sent immediately to all available supplier companies, waiting for their commercial offers. Careful selection of a potential partner allows him to understand that he is made on the terms of the tender.
Without a refrigerator, even in a favorable season, it is dangerous to open. Ready refrigerator compartment inconvenient to buy. If you make it for yourself, do not rush to suppliers. It is advantageous to first build a chamber, the back side of which will be "deaf", and the others - plastic "showcase windows" made to order. Doors are required.
After arranging the box, a cassette split system is installed. The total cost of a special refrigerator is 120 - 200 thousand rubles.
In mini-shops, you can install (at the price of installing an air conditioner) a split system with a winter option.
Vases and flower stands are needed. In large refrigerators, racks with shelves are installed on which glass vases are placed. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.
The price of KKM fluctuates between 9000 - 15000 rubles.
Associated costs. Without packaging, there is no flower shop, first of all, it is transparent cellophane No. 1 ─ the most relevant packaging. You can choose universal shades for starters colors nets, matting, felt, ribbons, sisal.
To decorate the compositions, you will need tools and materials: gerbera wire, teip tape, adhesive tape, hot glue gun, secateurs, scissors, special knives, wire cutters. Such minimum set costs about 5000 rubles.
The purchase of a cut for a small point costs about 40 thousand rubles. Full filling of a large store with goods ─ from 300 to 400 thousand.
Recruitment - what personnel and what decide
The personnel issue in the flower business is as acute as in any other. The success of a flower shop business of any type is created by talented specialists who are able to invent designer bouquets and compositions from dried flowers, decorate any solemn event with flowers and plants, and advise the most fastidious customer.
Floral designers with experience and a solid portfolio can expect high salaries. If it is difficult for an entrepreneur to pay four such professionals at once (working in turns and in two shifts), some can be replaced by student assistants with appropriate responsibilities, part-time work and an adequate salary.
In general, the salaries of employees should be put in direct proportional dependence from profit: the minimum rate, and the rest is % of revenue. The sellers should also be trained, on which the mood of the buyers and the final result will depend.
In order for the seller's salary not to be higher than the owner's income, it is necessary to establish strict control over their work - for example, organize video surveillance.
Nevertheless, a creative favorable environment for the staff is very important, because this type of activity is simply filled with emotions from constant contact with the beautiful.
The functions of the manager can be taken over by the owner of the business, accounting can be transferred to a company specializing in such services. For a complete set, you will need a driver and a courier to deliver flowers.
Assortment of colors and related products
In which store, which flowers are better to sell? If there is no experience, a win-win option is mono-bouquets of roses or chrysanthemums of the same color (white, red, motley). This is especially true for small retail spaces. Potted plants are rarely sought here, and they occupy a precious place to increase the range.
For tonar
The range is minimal, as is the area:
- Carnation (regular and bush) of basic shades.
- Chrysanthemum (bush and single-headed) ─ three types.
- Rose (regular and spray) - white and burgundy color─ necessarily.
- Gerbera is different.
- Tulip (spring season).
For pavilion
If the pavilion does not differ much in size from the tent (up to 10 sq.m), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, other varieties of roses.
For shop
Potted crops (soils, pots, boxes) are sold starting from 30 sq. m. From 50 sq. m ─ full range:
- The whole cut in a spacious refrigerator.
- Dry and artificial flowers. Pot cultures, large-sized.
- Pots of all types.
- Soil, fertilizers, care products.
- Vases: standard, design.
- Postcards.
- A popular decor for indoor plants.
A large store must have a gift wrapping service. Design cards made of dried flowers, beads, beads, ribbons, floral paper and the master's fantasy are welcome.
Designer compositions of cut flowers with the addition of fruits, dried flowers, sweets, and souvenirs are very popular today. The combined version looks expensive, where cut flowers and potted flowers are in one set.
Purchase of goods
The main rule is not to be limited to one supplier, even if he has the perfect product. In case of force majeure, you can lose profits plus expenses for staff salaries and rent.
The ideal option is to choose three main suppliers. The flower market is widely represented: Russia, Ecuador, Holland. If one has problems, two-thirds of the order will save the day.
Colombian products are very accessible in Russia. This product is suitable for pavilions, as it must be sold quickly and cheaply. Russian flowers are always more expensive. Pot cultures - Holland and Russia.
The rest of the suppliers will have to be chosen at your own discretion, focusing on the prices and quality of the goods supplied.
Good luck and prosperity with the world of beauty!
Video - flower business, owner reviews:
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