Business plan for opening a hairdressing salon. Necessary documentation and equipment. The main services of a beauty salon are

Hairdressing services are in demand on the Russian market all year round. Creation of a medium or economy class cabin - promising direction for small business. Requires only moderate investment and detailed business plan. Below is an example of a hairdressing salon business plan with calculations for an average Russian city with a population of up to half a million people.

Brief description of the project

Starting investment: 779,040 rubles
Payback period: 3 months
Profitability: 45%
Annual net profit: 3778800 rubles

Summary

Idea: organization of a middle-class hairdressing salon from scratch with a cash turnover of 1 year. Organizational form - IP or LLC.

Project goals:

Obtaining a stable income.
Satisfaction of the consumer market.
Providing high quality hairdressing services at affordable prices.
Creation of a profitable company with a further increase in jobs, branches and expansion of the range of services.

Target audience: 70% women aged 16 to 65, 20% men aged 18 to 65 with an average monthly income. The remaining 10% are children under the age of 16.

Average number of clients per month: 600 people.

Types of services: haircuts, styling, coloring, hair care, manicure, pedicure.

Location: dormitory area cities

Working hours: 7 days a week, from 10.00 to 22.00. The total number of working hours per week is 80 hours.

The project is financed by attracting own funds in the amount of 779,040 rubles.

scheduling

Before opening a barbershop, an entrepreneur makes a calendar plan. This allows you to gradually implement the project and protect the business from possible risks. The calendar plan includes limited time periods (month, quarter, year). detailed description every step. Here is a sample beauty salon calendar plan for 12 weeks:

Stage name	1-3 weeks	4-8 weeks	8-10 weeks	11-12 weeks
Drawing up a business plan	+
Registration of an individual entrepreneur or LLC	+
Search for premises, conclusion of a lease agreement	+
Obtaining permits		+
Premises renovation		+
Purchase of equipment, installation		+
Search for colleagues			+
Launch of an advertising campaign			+
Beginning of the salon				+

Organizational and legal base

The hairdressing business begins with the registration of an individual entrepreneur or LLC. To do this, a package of documents is collected and submitted to tax service at the place of residence. The term for consideration of the application is 2-3 weeks, after which the entrepreneur receives ready-made documents in his hands. To quickly register as an individual entrepreneur, use the service for free.

Important! When filling out documents in the column "OKVED code" indicate 93.02 ("Provision of services by hairdressers and beauty salons"). This type of activity allows you to provide not only hairdressing services, but also additional ones: nail service, facial massage.

The next step is to choose a taxation system. For individual entrepreneurs, UTII or USN are best suited. How to decide on the tax system, read.

If a single imputed income tax (UTII) is applied, a cash register is purchased and registered with the tax office. Before starting work with cash register, it is necessary to notify the employees of Rospotrebnadzor. This can be done in the city administration.

A license to provide hairdressing services is not required. In the case of the provision of cosmetic services, a license is required.

The opening of the salon also involves coordination with the SES and the fire service. They put forward their list of demands. SES requests documents such as:

Agreement on the disposal of fluorescent lamps.
Agreement on the removal of garbage and household waste to the appropriate places.
Contract for carrying out regular treatments in the premises (disinfection, deratization, disinsection).

Production plan

room

Room area 40-50 square meters must comply with SanPiN standards:

Availability of water supply, communications, toilet, shower, ventilation systems;
Location - first floor.
isolated entrance.
Beauty treatment rooms are located in separate rooms.
At least 7-8 square meters are allocated for one workplace.
15 square meters account for the waiting area and storage space.

Equipment

The purchase of the main equipment for the salon is carried out in specialized companies. Additionally purchased expendable materials and accessories.

Equipment costs

Item of expenditure	Quantity	Cost in rubles
hairdressing chairs "Solo"	4 things.	20500
Sushuar OT-05	4 things.	40000
Hairdresser's sink "Lena"	2 pcs.	26700
Sofa in the waiting area	1 PC.	13000
reception desk	1 PC.	25000
Hairdressing carts	3 pcs.	9000
KKM	1 PC.	15000
Drying cabinet for tools	1 PC.	14000
Work table with mirror and counter	3 pcs.	34000
Consumables (scissors, hair dryers, gloves, towels, hair coloring products, shampoos, etc.)	250 pcs.	45000
Total		242200

State formation

The minimum number of full-time employees is 5 people (3 hairdressers, 1 administrator, 1 manicurist). The salary of each employee is calculated individually, depending on qualifications and experience.

Important! Barbershop employees are required to periodically undergo a medical examination and have certificates for the relevant types of services.

The wage fund will be formed as follows:

Advertising campaign

In the process of organizing a salon, part of the investment funds is included in the estimate for advertising. The further demand for a hairdressing salon directly depends on this indicator. On the initial stage about 10% of the total investment is spent on advertising. With the growing popularity of the salon, the advertising campaign requires less costs.

*The calculation was made taking into account the costs at the initial stage of the project. Monthly costs advertising does not include the production of a sign with the name and printing of banners.

Investment plan

This is the key point of the plan. The amount of investment can be influenced by factors such as:

Desired number of salons.
The level of prices in the city in the range of hairdressing services.
The number of services provided, employees.
The condition of the leased premises.
Rent price.

The article reflects the investment in a hairdressing salon equipped on an area of 40-50 square meters. That is, one-time investments will approximately amount to:

* The estimate does not include expenses in the form of utilities, Internet payments, household goods.

Annual planning of income and expenses

Annual costs are distributed in different proportions: wages - 40%, rent of premises - 16%, insurance premiums - 14%, consumables - 10%, advertising - 10%, other expenses - 10%. To understand when hairdressing business will start to bring net profit and pay back investments, a preliminary calculation is made for the year ahead, broken down by months.

Monthly costs are determined by summing up all items of expenditure, taking into account fixed and variable.

The average daily attendance of the salon is 20 people, the size of the average check is 500 rubles. Accordingly, the monthly income will be approximately 300,000 rubles. This amount can change both up and down.

Projected annual income and expenses

Thus, by controlling expenses, incomes, tax payments and the amount of insurance premiums, ideally, an entrepreneur receives 3,778,800 rubles of net profit per year. Over time, the business expands by creating branches throughout the city.

Possible risks

To minimize the risks that arise when opening and operating a hairdressing salon, it is worth knowing the basic information about them. In the field of small business, there are several groups of risks that may adversely affect the implementation of the project.

Economic (inflation, insolvency of the salon owner, lack of client base, lower prices for services). A flexible pricing policy, providing customers with high quality services, regular promotions and profitable offers will help to avoid such risks.
Production (equipment breakdown, disconnection of communications). If you check the equipment every month and pay utility bills on time, these problems will not arise. The production risks also include the low level of professionalism of the staff. To control employees, certificates are checked and qualifications are improved.

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Summary

This business plan for a hairdressing salon is a project to create a hairdressing salon (hereinafter referred to as the Hairdresser's) with a payback period of 2 years.

The goals of creating a hairdressing salon:

Implementation of a highly profitable project
Getting a stable income
Creation of additional jobs
Satisfaction consumer demand in the provision of hairdressing services

The form entrepreneurial activity: IP

Taxation system: USN

Project funding sources: own funds, or a bank loan at 18% per annum

Payback period of the project: 2 years

Payment of interest and borrowings starts from the first month of project implementation

Conditional life cycle project: 3 years

Stages of project implementation:

The implementation of the project begins immediately after the acceptance of the business plan by the Customer, or after the receipt of borrowed funds. The main stages of the project and the timing of their implementation are shown in Table No. 1:

Implementation stages	Conditions for their implementation	Deadlines for their implementation
conclusion of an investment agreement for obtaining credit funds		1-30 days
obtaining credit funds	availability of the required package of documents	1-30 days
business registration. entry into the register, registration with the relevant authorities	availability of the required package of documents	1-30 days
search for premises and conclusion of a lease agreement		1-30 days
search and recruitment of personnel		1-30 days
obtaining the necessary permits	the availability of a lease and personal medical records of staff	1-30 days
purchase and installation of equipment	obtaining credit funds	1-30 days
conducting a marketing campaign		1-24 months

General characteristics of the object

Absolutely all segments of the population need the provision of hairdressing services. The consumer, through cutting, styling, washing, and other types of hair care, wants to become neat, attractive. We can say that a hairdresser is a private branch of a beauty salon, its a basic level of, which has the prospect, with proper management and appropriate investment, to develop into a salon for the provision of cosmetology services. Therefore, a hairdressing business plan is simply necessary for those people who decide to start their own business in this service sector.

Classic barbershop visited for the most part people living or working nearby, then the densely populated area when choosing the location of the Hairdresser is one of the decisive factors. Hairdressing salon - an institution that provides services that can be called traditional, related to the economy class, their minimum range is haircut, styling, painting. The business plan for an economy class hairdressing salon is one of the most relevant projects to date.

As a rule, most clients in such hairdressing salons are permanent, having a “personal” master who often remembers the preferences of his customers. Unlike beauty salons, hair treatments at the Barbershop are inexpensive, and this has the advantage of a number of middle-class visitors who can afford to use the services of the salon infrequently.

Order documentation the work of the hairdresser is simple:

Registration of an individual entrepreneur or LLC
Obtaining a certificate
Rospotrebnadzor permission
GPN resolution

The certification verification procedure by a special inspection commission consists of:

Evaluation of the qualifications of working personnel
Conformity assessments of workplace equipment
Compliance of the working tool, used cosmetics, and other auxiliary materials

The hairdressing salon is planned to be located in a rented building. When looking for a suitable area, an economy class hairdressing business plan should take into account the following factors, mostly determined by sanitary standards:

The size of the minimum area in accordance with SanPin for the first workplace is 14 square meters, for each subsequent place - 7 square meters. m.
The following premises (zones) are obligatory in the Hairdresser's: a hairdressing salon (male and/or female), a waiting area, a staff room, a storage room.
The presence of a separate entrance.
The hairdressing salon has no right to be located in the basement or in the semi-basement.
Plumbing required (hot and cold water) and sewers. At the same time, water supply to the workroom should be organized.
For each hairdressing place must account for at least 40 lux. In this case, the lighting should be mixed - natural and artificial.
Forced exhaust ventilation and air conditioning of workplaces should be equipped.
There must be a shower room for staff.
If the Hairdresser's will be located on the first floor of a residential building, the mandatory consent of all residents of this and adjacent entrances is required.

Another milestone organization of the enterprise is the arrangement of workplaces. When opening a Hairdressing salon for 2 workplaces, the following set of technical equipment will be required:

swivel chair
Hairdresser counter with mirror and tool shelf
Mobile trolley for tools and auxiliary materials
One hair washer for 2 barbershops
Electric water heater without hot water supply
UV Sterilizer
1 sushuar for 2 hairdressing places
1 apparatus "Klimazon" for 2 workplaces

Another important point, defined by SanPin, is the presence of at least 3 sets of clothes and 10 sets for visitors per shift, consisting of:

2 towels
1 negligee
and 1 napkin

The material for linen used in the hairdressing salon must be natural - cotton or linen. In spite of high price such underwear, it pays off with the possibility of repeated processing and long-term use. Laundry must be done on the basis of an agreement with a company providing dry cleaning services. Laundry in the Barbershop will require additional costs for organizing a room for storing linen, and purchasing equipment for boiling it (according to SanPin rules).

You can also use disposable professional hairdressing plastic underwear sets for clients - this will have a positive effect on the image of the Hairdressing Salon that cares about its visitors.

It is necessary to order the same working uniform for the staff in order to create your own style of the Barbershop. If this is not possible, you can introduce a dress code system - a light blouse and dark trousers, or choose other colors that reflect the individuality of the establishment.

In parallel with the work on paperwork, it is necessary to conduct a search and recruitment of personnel. Each of the hairdressers must have a personal medical book. The main criterion for admission to the staff of the organization is the availability of professional skills, confirmed by a diploma or certificate of appropriate training. The current legislation determines the number of hours required for employment as a hairdresser - 1040 training hours.

The staff should consist of both experienced professionals and young hairdressers. The former have a solid work experience that allows them to serve customers quickly and efficiently, the latter try to use new technologies in their work and follow the latest fashion trends in the field of hairdressing. The combination of "new and old" will only positively affect the work of the Hairdresser.

In addition to the masters, you will also need:

managing administrator, he can also perform the functions of a cashier in combination.
cleaners - 1 person per shift. This point can be discussed with hairdressers, who, for an additional fee, can clean the premises themselves.
an accountant who can work under a contract if necessary.

With the masters, you only need to conclude a contract for a certain period, since there is an established steady tendency for hairdressers to leave after they gain some experience, and “acquire” a clientele, some of which will follow them to a new place if they leave.

It is also necessary to include a clause on mandatory annual advanced training in the contract. Given the huge competition in the hairdressing market, only true professionals who regularly follow the latest in the beauty world, improve their skills, and support high level provision of services.

The working hours of the Hairdressing Salon should be determined based on the beginning and end of the working day in nearby organizations. The scheme of work of hairdressers should be agreed directly with them. For your convenience, here are a few options:

10 hour shift - day after day
6 hour shift - morning-evening
10 hour shift - "2 days in 2"

Based on the performance of operating hairdressing salons of a similar type, one master is able to serve an average of up to 10 visitors per 10-hour shift. Although there are days when customers come more often, and those when they come less often. Considering the average service check of 350 rubles, one master is able to make a profit of 3.5 thousand rubles per shift.

Salary of hairdressers is usually 30-40% of revenue per shift. The duties of the administrator include, among other things, accounting and control of all clients visiting the Hairdresser, in order to avoid providing unrecorded services to friends, relatives, and acquaintances of the masters. Tips from clients handed over personally to the master are not included in the profit of the enterprise. To simplify the work of control and accounting, you need to use the software development of the company 1C - "Beauty Salon".

An approximate price list for the services provided by the Hairdresser can be seen in Table No. 2:

Service	Lead time	Price
Ladies haircut with hair wash Short hair Average length Long hair	30	350
Classic men's haircut	30	280
Men's model haircut (with hair wash and dry)	40	420
Men's haircut under the nozzle	30	220
haircut	25	130
Creative haircut with hair wash Short hair Average length Long hair	45	560
Trim hair to one length	15	140
Bangs	15	140
edging	15	100
Beard care	25-30	240
Mustache haircut	15	80
Drying hair under dryer	15-20	50
Drying hair with a hairdryer (without styling) Short hair Average length long hair	30	140
Hair styling (+ 1 styling) Short hair Average length Long hair	35	350
Ironing Short hair Average length Long hair	40	470
Evening styling (+ 2 styling products) Short hair Average length Long hair	40	860
Curler styling (+1 styling product) Short hair Average length Long hair	80	470
Hairstyle wedding or creative Short hair Average length Long hair	90	1300
Men's formal hairstyle	40	500

The hairdressing business is a project with a quick payback, which does not require large investments, but with a mandatory special organizational approach for its successful implementation. The cost of equipment and other start-up costs will pay off in the first year of operation. Starting from the second year, the institution will begin to generate net income.

The implementation of this business idea is a rather complicated undertaking, so you must have a business plan for a hairdressing salon with calculations and determining the timing of the project. A ready-made business plan for a hairdressing salon will allow you to avoid all those mistakes that beginner businessmen often make.

Marketing plan

In connection with the economic sanctions imposed against our country, the ongoing crisis, the well-being of citizens began to gradually decline, thereby forcing them to resort to cheaper services, including hairdressing. During the first two quarters of 2015, about 25% of the existing beauty salons were closed, 20% of the remaining number were retrained into classic hairdressing salons with a slightly expanded range of services in the form of manicure and pedicure, solarium, and some cosmetic procedures.

However, due to lack of money, people did not get their hair cut less often, and therefore the number of visitors to hairdressing salons remained at the same level, even slightly increased due to the increase in the birth rate over the past 5-6 years.

The main problems of beginner hairdressing salons are unreasonable overpricing, the lack of a clear portrait of their client, and the separation of client categories. The closure of many establishments also leads to:

low level of training of masters and lack of experience of young specialists
lack of quality professional equipment
incompetence in matters of new technologies and fashion trends

These tasks can be partly solved by timely retraining of personnel, subscription to specialized printed publications - HAIR’S HOW, YOU Professional, Hairdresser Stylist Makeup Artist, Season of beauty, Beautiful Business, etc. Simultaneously with the elimination of these problems, the competitiveness of the Hairdresser will increase.

Graph No. 1 shows the volume of the hairdressing services market for several years:

It is the unstable situation in the market for the provision of hairdressing services that can help a start-up enterprise gain the trust of customers, provided that the quality of service is high and a bright positive image of the Hairdresser is formed. The following activities can help with this:

placement of advertisements on colorful posters on nearby residential buildings
distribution of flyers and mini-brochures by mail
advertising in local media
holding various promotions, organizing discounts and distributing coupons giving the right to a discount
creation of its own Internet resource, which regularly informs its subscribers about upcoming events and tells about the services provided

Once again, it must be repeated that the success of the Hairdressing Salon, including in the competitive struggle, depends on the competent marketing policy of the institution, the formed image, and on the organizational approach. A huge role is also played by the business plan of the hairdresser, or rather its presence. If you cannot write a hairdressing business plan on your own, or find an example of a hairdressing business plan on the Internet, use this description.

Production plan

The main equipment for opening a hairdressing salon:

working hairdressing chairs - stationary, screw, pneumatic, hydraulic
ceramic and plastic sinks
dryers, climazons
hair clippers, hair dryers, curling irons, tongs, etc.
scissors, combs, clips, curlers, etc. tool
consumables (towels, napkins, balms, shampoos, hair dyes, etc.)

Staff

master wagon men's haircut
female haircut master
administrator
cleaning woman

Financial plan

The forecast for the volume of hairdressing services for the billing period on the example of the Gagarinsky district of Moscow is presented in Table No. 3:

a period of time	service	implementation plan (persons per month)	price	revenue (thousand rubles)
1-12 month		8000	from 350 to 3000 rubles	2800 - 24000
1-12 month		10800	from 400 to 5000 rubles	4320 - 54000
13-24 month	customer service weekdays	9000	from 400 to 3500 rubles	3600 - 31500
13-24 month	customer service on pre-holiday days (per year)	12000	from 450 to 5500 rubles	5400 - 66000

Conclusion

Despite the harsh conditions created for the existence on the market, the Hairdressing salon is a highly profitable institution that has great prospects for competent management. The number of people who want to look beautiful, stylish, and neat is not decreasing. A business plan for a hairdressing salon is a prerequisite for the implementation of the idea. Subject to investment in the project necessary funds, the implementation of this business plan is not difficult, and is available to almost everyone. The payback of the project within two years is confirmed by the analysis carried out in the project description. Therefore, financial investments in the project implementation are fully justified.

Approximate data:

Monthly income - 240,000 rubles.
Net profit - 64,175 rubles.
Initial costs - 415,000 rubles.
Payback - from 7 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed business plan for a hairdressing salon with calculations.

Market analysis

If we talk about the hairdressing services market, then it should be noted that the crisis and various economic changes react to it, of course, but not critically. A person cannot go without a haircut for a long time. And if a woman has dyed hair, then she will definitely run to the salon as soon as her roots grow back. And then the price will no longer be the same strong meaning, how is the quality.

In total, there are more than 35 thousand different beauty salons in Russia. By the way, almost 15% goes to the Moscow region.

It is noteworthy that the share of chain stores does not exceed 3%. Almost the entire market is based on the work of individual hairdressers. Each of them has its own consumer.

Entering the market for a new service provider is quite easy - it has no financial and competitive barriers. All competitors occupy a very small share of the market. In fact, they are not direct competitors. Is that the salons, which are very close. It turns out that each hairdresser serves its own segment of the market, most often determined geographically.

Almost 85% of the market are medium or economy class salons. When determining the cost of services, it is worth focusing on the prices of this particular market segment. Hairdressing salons VIP and luxury class can not be taken into account. They serve a separate layer of society.

Thus, the main competitor is small suppliers of hairdressing services with an average market price or below the market price. The influence of them separately on the sphere is not significant.

Of course, the most frequent users of the service are women. Men and children have a smaller share of consumption.

Portrait potential buyer: women with an average level of income, actively caring for themselves (age 18-55), as well as men with an average income or above average, aged 20-45. Children are also potential consumers, but, as a rule, parents bring them to have their hair cut in the same place where they use hairdressing services themselves.

SWOT analysis

When compiling a business plan, you need to take into account external factors that can positively or negatively affect the business. You cannot change them, but it is quite possible to minimize the threat. To the number external opportunities can be attributed:

Hiring more qualified staff.
Increased external investment in the project.
Development of relations with suppliers of raw materials and equipment, the emergence of permanent suppliers.
The emergence of new technologies, the possibility of their implementation.

If we talk about external threats, then the following factors should be noted:

An increase in the level of competition and, as a result, a decrease in the average market price.
Changing tastes and preferences of consumers.
Complications associated with the legislative side of the project, the emergence of new requirements, the need to comply with them.

In addition, the barbershop has its own strengths and weak sides with which it will be necessary to work throughout the entire time. Yes, to strengths can be attributed:

Good location.
Qualified personnel.
Quality equipment.
Acceptable prices.
Quality service.

The weak points will be:

Lack of experience in this area.
Lack of customer base.
Zero image of the organization, they do not know about it.
Narrow range of services.

Opportunity Assessment

Number of working days in a week: 7.

Working mode:

In total, the barbershop will work 80 hours exactly every week. Recall that the maximum weekly hourly output by law should be no more than 40 hours. Thus, at least 2 hairdressers should work in the organization.

At first, 2 masters per shift will be enough. In case of high demand and a large number of customers, it is possible to hire an additional work unit. The room must be equipped in such a way that there is room for one more worker.

Organizational and legal aspects

Official registration. IP or LLC. You only need to pay the state duty for registration, which is equal to 800 rubles. the leader can independently, if needed. Additionally, you can order a print and a printed version or USRIP, respectively. Remember that the type of activity must be indicated there. To do this, you need to find a suitable code for OKVED. In the case of a barbershop, it would be - 93.02 Provision of services by barbershops and beauty salons. It includes not only hairdressing services, but also manicure, pedicure, facial massage services. If you are additionally engaged in the sale of wigs or cosmetics, you must include this activity in the register with the appropriate code.
The tax regime can be selected either UTII or STS. Here the choice depends on the specific case.
Remember that the lease agreement must be official! No verbal agreements. If the premises are owned, this fact must be confirmed by the presence of the relevant paper.
It is not required to obtain a license to provide hairdressing services. However, if you provide cosmetic services in it, then a license must be required.
It is necessary to purchase a cash register and register it in tax authorities. This is provided that you do not apply UTII.
Before you use the cash register for the first time, you must notify Rospotrebnadzor about the start of work. This can be done in the city administration. You need to have with you: a passport, an application, a certificate of registration of an individual entrepreneur or LLC, a lease agreement, documents confirming the presence of a cash register.
Exist sanitary norms for hairdressing salons. They are clearly spelled out in SanPiNe 2.1.2.1199-03, just dedicated to hairdressing.
It is worth coordinating the opening of the salon with the SES and firefighters. Each of these instances, most likely, will put forward its own requirements. So, for SES it will be necessary to submit documents such as:

Agreement on the removal and disposal of garbage.
Agreement with a dry-cleaner for the washing of the necessary linen.
Agreement for carrying out measures for processing the premises, including deratization, disinfestation and disinfection.
An agreement that confirms that fluorescent lamps removed and disposed of properly.

You will also have to acquire a journal indicating that the organization keeps records of the consumption of disinfectants.

All workers must be familiar with the safety regulations. This is recorded in the relevant log book.

Take care of the presence of bars on the windows (if necessary), an evacuation plan, a ventilation system, means of fire safety.

Please note that permission is not required. However, failure to follow the rules in the future may result in a fine or the closure of your barbershop!

All hairdressers must have not only a sanitary book, but also relevant certificates about taking courses in the specialty. In addition, they must undergo a medical examination every year.

Remember that certificates are required to provide the following services:

manicure;
pedicure;
makeup;
body, face and hair.

Drawing up a marketing plan

It is very important when developing a strategy to decide on the name of the organization. The style of the barbershop should be in tune with the name. Pay attention to interior details. The name is better to choose a memorable, catchy. It is good if it is immediately associated with the corresponding type of activity.

At first, customers will come, learning about your hairdresser only from advertising companies. Later, the word-of-mouth system will work.

It is worth using the following types of advertising:

Bright and eye-catching sign.
Distribution of leaflets and flyers on the street, as well as their distribution to nearby houses.
Carrying out promotions in shopping malls with distribution of discount coupons.
Advertising in newspapers, on television.
Internet advertising (including contextual advertising, creation and promotion of your own group in in social networks).
Entering information about the organization in all available catalogs of the city.

As you work, you may want to create your own website. Remember that it should be not only beautiful and informative, but also easy to use.

Income calculation

Due to the fact that the initial Money we don’t have much, and the main competitors will be small hairdressers of the middle and economy class, the price must be set at the level of the average market. It is very important that the workers have sufficient qualifications. The quality of service should not be inferior to competitors. The average check at the hairdresser's is 400 rubles. A men's haircut can cost 150-250 rubles, but women's haircuts reach up to 800 rubles, and if with coloring, for example, it will turn out much more.

The average price of the service is 400 rubles. Average traffic - 10 people per day for 1 master. Total 2 masters for 4000 rubles. will make 8000 r. revenue per day.

Total monthly revenue: 240,000 rubles.

Drawing up a production plan

Work can be carried out in an ordinary one-room apartment. The main thing is that it be transferred to commercial real estate.

Remember that one hairdresser should have at least 7-8 m 2. We have 2 barbers. If we take into account that the area of a one-room apartment is approximately equal to 40-50 m 2, then there will just be an additional reserve space that can be used to attract another hairdresser to work.

The room is better to choose already made repairs. In any case, some modifications will be needed. Especially if the apartment does not comply with fire safety rules (no ventilation, no evacuation plan). This also includes the installation of special sinks for work.

Of course, the most important component of any hairdressing salon is the equipment. This includes chairs, tables, necessary tools(curling irons, hair dryers, etc.), racks, mirrors, cabinets, drawers, bins, shelves, racks. In a word, everything that is connected with the work of hairdressers.

The furniture includes a chair and a table for the administrator, hangers, armchairs for waiting visitors.

From the equipment you will need a laptop for work, a phone for receiving calls, and you can also install a music center to create an appropriate or relaxing environment.

Particular attention should be paid to the clothing of the staff. It is better to order a uniform in a special company. Let them make clothes in a certain color scheme, with the logo or name of the organization. Such a move will inspire confidence in customers. They will understand that the institution cares about its own reputation and pays attention to even the smallest details.

4 hairdressers will work in the organization. 2 people per shift. Work 2 through 2. There will also be 2 administrators who conduct wet cleaning several times during the day.

To attract professional hairdressers, it is worth considering working conditions that are favorable for them (perhaps a larger percentage of the cost of services, bonuses). The quality of services will directly affect the number of customers.

Initial Costs

Financial plan

Monthly income: 240,000 rubles.

Monthly costs:

Net profit before tax: 75,500 rubles

Tax amount (STS, 15% of the difference between income and expenses): 75,500*0.15= 11,325 rubles

Net profit: 64,175 rubles.

Payback: 415,000/64,175= 6.46. Therefore, the business will pay off in about 7 months, at least. But the first 1-3 months will be a promotion period and there may not be many customers. Therefore, on average, you can take 10 months of payback.

Risks

When starting a business, it is very important to consider everything possible risks and try to minimize them. When opening a barbershop, pay attention to the following risks:

Economic risks . These include:

Possible insolvency of the business owner.
Decrease in demand.
Price reduction.
Inflation.
As a result, a decrease in income.

To combat them, it is necessary to develop a more flexible pricing policy, to ensure high quality services, work with clients, conduct promotions.

Production risks . They result in a decrease in income.

To avoid these risks, it is necessary to carry out the replacement and repair of equipment in a timely manner, and to have a clear schedule for the implementation of these works.

Financial risks.

It is worth thinking about attracting investments, consider the option of taking a loan. If possible, it is possible to insure not only property, but also specific risks. It is very important to develop a competent and very detailed strategy that will help the organization get into the zone of profitable functioning.

natural risks.

You can avoid them with the help of property insurance.

I would like to give a few more tips:

If you feel that customers are not coming to you, run ads. The most effective in today's age of technology is advertising on the Internet. Order contextual advertising, for example.

Don't try to save money on equipment. This will reduce the quality of the service provided. In addition, low-quality equipment can break down. Pay attention to finding a reliable supplier. Be sure to review all certificates. And when buying, do not throw away guarantees, receipts.

Raw materials are also better to buy in bulk. Find a local supplier or work with a professional cosmetics company directly. This is not only saving money, but also ensuring the reliability and quality of your products.

In the future, you can also retail beauty products. Just do not forget to include the appropriate OKVED code in the extract from the USRIP or USRLE.

Take the time to find professional craftsmen. Half the success of your business depends on them. Be sure to work with them, send them to new courses.

If you cannot find qualified specialists, contact special schools that train future hairdressers. Select the most promising and offer them a job.

To reduce costs and increase control over the business, some entrepreneurs themselves act as an administrator in shifts. Thus, the expense is reduced by the amount of the salary of one administrator and goes to your net profit.

Together with hairdressers you can provide manicure services. To do this, check out.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

Fashion for certain types of business comes and goes. Vape shops open with great speed, occupying all the free rental premises like an infection, and then close at the same speed. But there are services that people will always use, regardless of fashion. Today we will look at a business plan that will tell us how to open a hairdresser from scratch and get around all the pitfalls.

Is it profitable to open a barbershop?

The payback of this business varies from 1 to 2.5 years, which is a very good indicator. One barbershop can passively bring in high profits, and in the long term, the creation of a chain of barbershops, at least at the city level, can increase revenues even more.

However, like any other business, there are pros, cons and risks.

Pros:

Human hair and nails will never stop growing. Therefore, this business has a stable demand and will be profitable even in times of crisis. Of course, in a crisis, people have less money, they will prefer cheaper services, and you have to adapt to your customers.
There is room to grow. You can always expand an existing barbershop by opening additional rooms, for example, for manicure, or run the same barbershop in another area of the city.
If the business stays afloat for the first 3 years, then most likely you hit the mark and it becomes a cash cow. Most barbershops close in their first year because entrepreneurs make mistakes. They make a terrible design of a room that you never want to return to, they make a mistake with the place or with something else. If you managed to live 3 years, most likely your business will live on.
Loyal customers can make up the lion's share of your profits.

Minuses:

Large upfront costs that may never pay off
Very complex business organization
Big competition
A nice design for this type of business is important, so you will have to spend money on repairs

Some aspiring entrepreneurs wonder Is hairdressing a risky business? The answer to this question will be more positive than negative. Any business is risky. A huge number of external factors can burn all your investments, or vice versa increase many times over. The only question is how much money you are willing to risk.

Risks:

unqualified employees. Having picked up personnel who do their job poorly, you will immediately destroy your business. Word of mouth will do the trick.
Lack of clients. This can be caused by an incorrectly chosen type of hairdressing salon or an incorrectly defined target audience.
You may not have enough money. Very often development devours your savings. If you are going to run a large institution and your budget is calculated back to back, you may not have enough money to reach a payback.

Types of hairdressers

First of all, you need to decide whether you want to open an economy class hairdresser or a large beauty salon? Consider all the pros and cons.

Economy class

These barbershops are usually located in residential areas, malls or elsewhere. They do not differ in anything original from the gray mass of competitors, either inside or outside.

Pros:

Minimum investment
Easy to recruit staff

Cons and risks:

Little profit
People have been living in their areas for years, and when you open your establishment near their homes in a residential area, it’s not at all a fact that they will go to you. Very often they continue to go to other trusted establishments. Therefore, it is very important not to make a mistake with the place.

Economy class hairdresser

Beauty saloon

Elite hairdressing salons are already a more serious business and they require full dedication from the entrepreneur when starting up. You can’t just take a room with a leaking roof and stink and raise the price tags. The client must receive positive emotions from everything: a beautiful sign, interior, comfortable chairs, well-groomed hairdressers and a sweet smiling girl at the reception. Only then will he be ready to pay a lot for a haircut and come back again.

Pros:

High profit
Loyal customers will come to you from all over the city

Cons and risks:

Very complex organization
Big expenses for absolutely everything
You can not hire unqualified employees without work experience
Need to come up with general concept and make beautiful repairs
Without due diligence, there is a high probability of losing all investments

Large beauty salon

Children's

If you want to sharply narrow target audience and figure out how to open a children's hairdresser, then the essence here is exactly the same as in adult establishments.

You can open a cheap, simple and not very profitable one. Or you can invest a huge amount of money and run a whole beauty salon for children.

The only distinguishing feature will be that you need to find a place where it will intersect a large number of children and their parents. In some office district, it would not make sense to open a children's hairdresser. Kindergartens, schools and a variety of children's clubs should be your guides.

at home

Opening a barbershop at home is very interesting option for those who are tired of the authorities and want to start working for themselves. All you need is regular loyal customers who will regularly come to you and invite their friends.

Since you work from home, you won't have a big sign to tell people that this is a barbershop. Therefore, you need to create profiles on social networks and try to promote them.

As for the official work of the business and the payment of taxes, difficulties can arise here. The fact is that for legal work, hairdressers must meet sanitary and epidemiological requirements. It is very difficult to do this at home.

What does it take to open a barbershop?

First of all, in order to open a hairdressing salon from scratch, you need to register an IP. We recommend registering an individual entrepreneur, because it is much faster and cheaper than an LLC. In the future, when things take off and you want to create a large chain of hairdressers, you can return to this issue.

To provide services to hairdressers and beauty salons, upon registration, you must select OKVED 93.02.

Necessary stack of documents

To officially open a barbershop, you need to acquire the following documents:

IP registration certificate
Proof of ownership or lease agreement
Conclusion on sanitary and hygienic requirements from SES
Rospozhnadzor permission
Permission from the local government
Project documentation with communication systems
Contracts with utility organizations

Sanitary and epidemiological requirements

Hairdressing salons are under the control of the SES, therefore, in order to launch our business, we need to pass certain sanitary and epidemiological requirements. These requirements can be found in the document SanPiN 2.1.2.2631-10, which is approved by the Decree of the Chief State Sanitary Doctor of the Russian Federation dated May 18, 2010 No. 59.

Requirements, availability of separate premises for:

Storage of equipment and garbage
Bathrooms and lounges for staff
Cleaning room with hot and cold water

Linen used more than once, such as towels, wraps, cloths, must be washed. To meet the requirements of the SES, dirty linen must be handed over to the laundry under an agreement, or it is necessary to equip a separate room for laundry in your hairdresser.

Download official document sanitary and epidemiological requirements of a hairdressing salon can be found on our website.

List of services provided

In order to open a small or large hairdressing salon, we must clearly understand what services will be provided to the clients who come.

The larger your establishment, the more services from this list you will provide. It should be understood that it makes no sense to organize spa hair treatments for an economy class hairdresser. And the lack of the opportunity to wash your hair will obviously not be a plus for an elite beauty salon.

Standard services that should ideally be available even in an economy class hairdresser:

A haircut
model haircut
Laying
perm
Manicure
Shaving

Hairdressing services for middle class clients:

Services of a cosmetologist
Pedicure
Beautiful painting of nails
Braid weaving
Modern haircuts
lamination
Biowave

Services of large beauty salons:

Stylist services
Creation of an individual image
Author's haircuts
Professional makeup
Spa treatments for hair

Step-by-step instructions on how to open a hairdresser from scratch

Below you can find a rough plan for launching your own hairdressing salon. A lot of different factors influence business planning: the city, your budget, competition and others. Of course, the few steps below are not a paradigm. Always go beyond and do not strictly follow someone else's plans. Ours will show you only an approximate route.

1st step - definition of the species

The first thing we have to do is decide what audience we are counting on and how much money we have in our pocket. We have two options: an economical barbershop or a large beauty salon. Based on your budget, strength and self-confidence, you need to make a choice.

Step 2 - IP registration

We have already talked about this above, so we will not focus too much. We register IP
with OKVED 93.02.

Step 3 - choose a place and premises

It is necessary to select a room for a hairdresser, taking into account that one workplace occupies about 6 sq.m. Therefore, you need to think in advance how many employees will work for you.

Economic barbershop	Beauty saloon
It is usually located in residential areas and does not require large expenditures. A small room of about 50 sq.m. will do. Also, you need a small redecorating and fresh signage.	Before choosing a room, you first need to think over the general concept and approximate design. From this we will build on the choice. It is best to locate somewhere in the city center so that people from different areas can get to you relatively quickly. Ideal option There will be a parking space. Need expensive repairs.
Rent 30.000r/month	Rent 150.000r/month
Repair 70.000r	Repair 1.500.000r

One workplace occupies 6 sq.m.

Step 4 - purchase of equipment

The more hairdresser we open, the more equipment we will spend.

		Economic barbershop		Beauty saloon
Name	Price	Qty	Total	Qty	Total
Armchair for the client	7.000	4	28000	20	140.000
Mirror	4.500	4	18.000	20	90.000
Washing	10.000	2	20.000	4	40.000
Tool shelf	3.000	4	12.000	20	60.000
Tools	100.000		100.000		500.000
Administration desk	25.000	1	25.000	1	25.000
Sofa in the waiting area	16.000	1	16.000	3	48.000
Coffee table	5.000	1	5.000	4	25.000
Hanger	8.000	1	8.000	5	40000
Total:			232.000		968.000

After preliminary calculations, the cost of equipment for a small hairdressing salon will be 232,000 rubles, and for a large beauty salon, 968,000 rubles.

In our calculations, averaged indicators were used. In some cases, the cost, for example, of a mirror can be 15,000 rubles for an elite salon, or 1,500 rubles when buying on Avito for an economical establishment.

Step 5 - recruitment

Your employees are the most important value, after customers of course. Many clients choose approximately the same hairstyles, the same hairdressers and the same hairdressers from year to year.

It is important for you to do everything so that the client comes back to you a second time. It might even be worth holding promotions “First 5 visits with a 20% discount”

But now is not about that. Most big influence customers are provided by your employees. Therefore, before hiring a new employee, you need to understand what emotions the client will have after communicating with him.

Both for expensive beauty salons and for economical salons, it is important to hire the most professional, positive and sociable employees.

Salary of hairdressers is usually 20%-40% of revenue

In the future, it is necessary to follow which masters are more often recorded for an individual appointment and draw certain conclusions.

In addition to the masters, you will need a couple more employees.

Cleaner with salary 11.000r
Administrator with salary 25.000r

Step 6 - advertising and attracting customers

At the last step, you need to turn on your imagination to the maximum and try to remember what you read in books about marketing.

Brief description of the project

Summary

scheduling

Organizational and legal base

Production plan

State formation

Advertising campaign

Investment plan

Annual planning of income and expenses

Possible risks

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Similar Documents

Summary

Stages of project implementation:

General characteristics of the object

Marketing plan

Production plan

The main equipment for opening a hairdressing salon:

Staff

Financial plan

Conclusion

Market analysis

SWOT analysis

Opportunity Assessment

Organizational and legal aspects

Drawing up a marketing plan

Income calculation

Drawing up a production plan

Initial Costs

Financial plan

Risks

Is it profitable to open a barbershop?

Types of hairdressers

Economy class

Beauty saloon

Children's

at home

What does it take to open a barbershop?

Necessary stack of documents

Sanitary and epidemiological requirements

List of services provided

Step-by-step instructions on how to open a hairdresser from scratch

1st step - definition of the species

Step 2 - IP registration

Step 3 - choose a place and premises

Step 4 - purchase of equipment

Step 5 - recruitment

Step 6 - advertising and attracting customers