Bar business: how to open a fresh bar. Fresh bar business plan: equipment and necessary documents. Opening a fresh bar from scratch: a business plan with all the calculations

* Calculations use average data for Russia

Starting investments:

350 000 - 500 000 ₽

Revenue:

360 000 - 810 000 ₽

Net profit:

90 000 - 210 000 ₽

Payback period:

The fresh drinks trade fits perfectly into the trend for a healthy lifestyle, and also perfectly quenches the thirst for new items, so a fresh bar is an idea that will definitely be in demand.

A fresh bar is a stationary or mobile catering point that specializes in the preparation and sale of freshly squeezed juices (fresh juices) or other drinks based on them. They may also be called juice bars or smoothie bars. Fresh bars are a relatively new phenomenon for Russia. Such institutions appeared relatively recently on the wave of consumer interest in the idea healthy lifestyle life and healthy eating.

The idea to create a mini-bar, where healthy natural and, most importantly, fresh juices will be sold instead of alcoholic and low-alcohol drinks, came to our country from America. Nowadays, fresh bars have already become commonplace in many European countries. In the United States, entrepreneurs who open fresh bars earn a total of over $3.5 billion a year. Of course, in Russia one should not count on such a profit yet. But there is no doubt that such a phenomenon as fresh bars is promising for creating your own business.

The main advantages of opening fresh bars:

  • small initial costs (from 350 to 500 thousand rubles);

    • high profitability (from 80%) and a high markup on drinks (from 200-300%);

    opportunity to open a small area in several squares;

    simple technologies preparation of drinks;

    there are no serious requirements for personnel.

What can be found on the menu of fresh bars

The assortment of the fresh bar can include not only freshly squeezed juices, but also smoothies, mineral and carbonated waters, coffee, tea, snacks and desserts like fruit puree, muffins, cookies, ice cream and more. A smoothie is a thick drink in the form of berries and fruits mixed in a blender with the addition of ice, milk or juice. Despite the presence of food on the menu, the main focus is still on soft drinks and cocktails based on juices and/or milk.

Since fresh bars are positioned as points for the sale of healthy food and drinks, the assortment should be determined based on this concept. In a large mall, where several eateries, pizzerias, pastry shops and other catering establishments will be located near you, it makes sense to expand the range not by introducing other dishes, but, for example, by developing new recipes for cocktails and fruit desserts. But if your fresh bar is installed on the territory of the office center, in addition to drinks, you should think about making and selling various snacks. But even in this case, you should not deviate from the concept of a healthy diet. For example, if you sell hamburgers, you will still not be able to compete with “full-fledged” eateries, but you risk spoiling the image of your company, which will no longer be associated with a real fresh bar among customers.


Some entrepreneurs go even further when compiling the assortment of their bars. For example, in certain Moscow fresh bars you can buy not only juices, cocktails and desserts, but also extracts of various medicinal plants. Moreover, a bottle with natural contents with a capacity of 100 ml can cost the buyer 1.5 thousand rubles. Extracts and elixirs are positioned as an alternative to conventional vitamins and bioactive supplements. True, it is difficult to say whether such products are in great demand.

When choosing a range concept, some entrepreneurs proceed from the considerations that buyers of natural drinks care not only about their nutrition, but also about their health in general. Therefore, for example, even organic cosmetics are sold in Japanese fresh bars. However, if you plan to introduce organic cosmetics into your assortment, study the demand for it in advance and keep in mind that you will need to slightly expand the sales area and hire sales consultants with medical education.

The fresh market in our country is just developing, but its participants have already faced the problem of positioning their products. If earlier freshly squeezed juices and various cocktails based on them and with the addition of milk could only be purchased in expensive restaurants that set a large markup on them, now the owners of fresh bars are trying to break consumer stereotypes and promote their product as healthy, tasty and, most importantly, , affordable. True, they are in no hurry to reduce margins on it, since in this case the payback period of the point will increase significantly. Therefore, experts advise finding a compromise solution: for example, leaving the markup on freshly squeezed juices and smoothies at the same level, and creating the appearance of affordability and low prices by reducing the retail cost of various other drinks based on them (cocktails, fresh juices with ice and ice cream).

Which room is suitable for a fresh bar

A fresh bar does not require a large area. It is quite possible to open a full-fledged point on 4-6 square meters. Unlike other similar establishments, the products presented in such a bar are in demand all year round. In the hot season, people buy soft drinks based on natural fruits to quench their thirst, and in winter months- as a healthy cocktail rich in vitamins. All these features determine the location of your fresh bar. First of all, it should be located in a place with high traffic, preferably near a cafe or restaurant.

The best location options for opening a fresh bar:

  • shopping centers and hypermarkets;

    • business centers;

    fitness centers;

    airports;

    railway stations;

    water parks;

    cinemas;

IN Lately fresh bars can be seen in car dealerships and at various events. For example, mobile bars that are installed at exhibitions. But still, most often fresh bars can be seen in large shopping centers right in the middle of the walkway. This format retail called island (“island in the shopping center”). Detailed business plan with calculations for a fresh bar in the format of an island in a shopping center can be found.

Ready Ideas for your business

A large flow of people for fresh bars is important, among other things, because of the properties of the products. Juices and cocktails are perishable products that cannot be stored for a long time even if there are refrigerators. Already within the first thirty minutes after preparation, a fruit drink without any additives loses a number of its useful properties, as well as their taste qualities. Of course, with a large flow of customers, some drinks can be made in reserve so as not to create a queue, but in other cases they are prepared immediately after the order is made. So if your bar is set to open space, passers-by can see the process of making a cocktail or juice, which will increase the confidence of buyers.

What equipment is needed for fresh bars

A significant expense item when organizing your own fresh bar is the purchase of special equipment. Minimum set trade and production equipment for a standard point of sale of freshly squeezed juices and drinks based on them, it will cost about 200 thousand rubles.

The minimum set of equipment for a fresh bar:

  • universal juicer, juicer for certain types fruits (for example, citrus fruits or pomegranates);

    • blenders and mixers;

    devices for cleaning fruits and vegetables;

    refrigerators and cabinets;

    bar counter;

  • cash register and cashless payment system;

    coffee machines;

    ice machine;

    ice cream refrigerator;

    work cabinets (they can also be placed in the bar counter).

When choosing a supplier of equipment (primarily juicers and mixers with blenders), pay attention to the fact whether he offers service maintenance the equipment they sold. With a high workload, even new devices often fail, and its repair in the absence warranty service can cost a pretty penny.

From dishes in fresh bars, as well as at other similar catering points, as a rule, disposable plastic plates, glasses, coffee mugs, forks and spoons are used. Quite rarely, glassware can also be used, but in these cases, the fresh bar no longer belongs to the catering system, but rather to catering.

Additional costs are associated with the design of a sign, applying the logo of your bar (or a chain of fresh bars) on the side of the racks, making branded napkins (optional), flyers or business cards. Leaflets and business cards, as well as bright design of the outlet, are the main tools for attracting customers. For this reason, so far, no fresh bar can boast of a memorable brand that many people hear about. Purchases in them are made spontaneously, not purposefully, and buyers, at best, will later remember the approximate location of the bar, but not its name or logo.


What staff is required for a juice bar

If buying equipment and renting a place to trade are the biggest expenses of your fresh bar, then finding the right staff is quite possibly the biggest expense. difficult task, which you will encounter when organizing and running your business.

As a rule, most owners of fresh bars are looking for a girl or woman under the age of 45 as a seller. At the same time, the main selection criteria are decency, politeness, sociability and accuracy. It doesn’t take much time to master a juicer or a mixer, so the requirement for the ability to handle equipment is not at all key.

It should be borne in mind that you will need to find not one seller that meets your requirements, but at least two or three. Please note that shopping centers, where fresh bars are often located, are open from morning to late evening, seven days a week. A point in a busy place will need three sellers who will work in shifts (for example, a week after a week or three days after three). The seller's salary usually consists of two parts - salary (a fixed amount) plus a percentage of sales (on average, about 10%).

Ready-made ideas for your business

A separate issue is the prevention of theft. The owners of points for the sale of fresh juices, where a cash register is installed, check their employees for integrity by arranging test purchases. Your acquaintances or friends can also act as a "mystery shopper".

What profit can fresh bars bring

The business of manufacturing and selling drinks based on freshly squeezed juices is highly profitable - from 80%. The minimum margin for goods is about 200-300% (300% for freshly squeezed juices and less for other drinks based on them). For example, 250 grams of fresh juice at a cost of about 40-45 rubles is sold at retail at a price of 120-135 rubles. At the same time, at least 25-30 liters of this drink are sold per day, and on weekends and in the summer months, sales volumes can reach 45-50 liters if a good place has been chosen. Thus, the proceeds from the sale of juice alone can be 360-810 thousand rubles per month. Taking into account the cost of production, rent, payroll and other expenses, the net profit at such turnover will be from 90 to 210 thousand rubles. The payback period of a fresh bar depends on several factors: location, assortment, competent promotion, product quality, quality of customer service, etc. Average term The payback period for such a point is about 10-12 months.

Experienced entrepreneurs advise potential players in this segment to think about developing it to a network of several fresh bars even at the stage of opening one outlet. If you do not have experience in this area, then it is better to gain it for at least one year, managing one fresh bar, and then build a network based on the knowledge gained. In this case, the payback period of the project will be about three years. There is another way to develop your own business based on an already functioning fresh bar - the subsequent creation of a network of cafes or healthy food restaurants, which are now considered a promising direction.

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A fresh bar is a bar whose assortment consists of juices and drinks based on them. The idea was born in the USA in the wake of promoting a healthy lifestyle. Instead of alcohol, coffee or tea, visitors are offered fresh natural juices. In America, this business generates multimillion-dollar incomes, while in Russia the initiative is only taking root. Yields are, of course, lower. But today the level of profitability reaches 300%. In addition, this still new business idea has not been implemented in every region of the country. At the same time, the implementation of the plan does not imply either a complex bureaucracy associated with permits from government agencies, or large investment capital, or the search for qualified personnel who could be entrusted with the business.

Let's look at a fresh bar business plan drawn up for the city of Lipetsk.

Summary

The aim of the project is to open a bar selling fresh juice and other drinks made from it. The need for investments is only 760 thousand rubles. Planned income - 600 thousand rubles. in year. The payback period is 16-18 months if the pessimistic scenario is implemented.

Before proceeding with the registration of an enterprise, you need to understand how to open a fresh bar and how much money it will take. On average, the initial investment is 350-450 thousand rubles. The amount of monthly costs depends on which premises are used (own or rented) and whether hired personnel are involved.

The fresh bar menu will include:

  • juices;
  • smoothies (a cocktail of berries, milk, soda, etc.);
  • confectionery (cakes, muffins, cookies);
  • ice cream.

Business environment

There are no fresh juice bars in the city yet, but several stores have equipment that allows you to get fresh juice. In them, as well as in the bar, the seller prepares the juice immediately before the sale. Leisure in the store, of course, is not provided. Drinking fresh juice is also not immediately possible. At the same time, the survey shows that an institution where one could sit and drink fresh juice or a cocktail based on it instead of traditional tea or alcohol will be in demand. At the same time, as the survey showed, the majority of citizens are ready to go to a bar along the way, as a result, an institution should be opened in the city center, or in those places where there is often mass gathering people, for example, in large shopping centers.


Since there is no similar enterprise in the city, we will evaluate the potential income based on the results of the study. It is also impossible to rely on the experience of fresh bars operating in Moscow, since this is a larger city with a higher standard of living. The population of Lipetsk is relatively small. It is a little more than half a million inhabitants, although the standard of living in the region is high. So, for example, in comparison with neighboring Voronezh (a city of a million inhabitants), the income level of Lipetsk residents is at least 25% higher. At the same time, 50% of respondents showed that they are ready to systematically visit the institution if the prices in the fresh bar are moderate. The average check is usually 155 rubles, while the cost of 1 liter is 245 rubles. This amount also includes the order of confectionery. If at least 10 people visit the fresh bar per day, it will be possible to earn 600 thousand rubles a year. Of course, in reality there should be more visitors. Based on the survey data, you can count on 20 people, but we will make the calculation based on a pessimistic scenario.


The emphasis in the advertising campaign should be on a healthy lifestyle. At the same time, one should not forget to monitor the quality of purchased products from this point of view. It is best to conclude an agreement with a small confectionery shop for the purchase of products. If you buy cakes and muffins at a wholesale warehouse, then it is likely that you will stumble upon products with big amount preservatives, which is unacceptable. In the future, when the number of points increases to at least 3, it will be possible to open our own workshop.

operational plan

To work, we need absolutely small room. For starters, 8-10 m2 is enough. As the experience of Moscow enterprises shows, even 4-6 m2 can be dispensed with. We chose a small department (7 m2) in a shopping center. Renting such an area will cost only 30 thousand rubles. per year along with utilities. In addition, it is necessary to purchase furniture and equipment for the production of juices and cocktails. The cost of a professional kit is 280 thousand rubles. You also need to buy confectionery products daily and fruit once a week. Fruit consumption per day is about 10 kg.

Workforce plan

At first, the investor will work on his own. This is justified, since entrusting all the work to an employee at the very beginning means losing control over the course of affairs immediately. After the work is debugged, you can transfer cases, but not on the first day. Of course, the enterprise must operate in 2 shifts, and not just 8 hours, besides, weekends are not expected in such a business, so 1 employee will still be needed.

Have you noticed that many today are literally obsessed with a healthy lifestyle? And of course, many catering outlets are trying to support this trend in every possible way, offering customers a "healthy" menu. And even with a minimum of expenses, today you can organize a cafe that will be appreciated by adherents of a healthy lifestyle - pay attention to the idea of ​​launching a fresh bar! There are 2 options - a business either under its own brand or under a franchise. It is not difficult to draw up a business plan for a fresh bar - it is quite possible to organize a profitable business in just a couple of months.

Fresh bar (another name - juice bar) is a mobile or stationary catering point, the menu of which is based on natural freshly squeezed juices and smoothies.

Our business valuation:

Starting investments - from 500,000 rubles.

Market saturation is low.

The complexity of starting a business is 4/10.

Business Advantages and Disadvantages

Why is the idea of ​​a juice bar business gaining popularity? The direction has enough advantages that allow you to recoup all costs in the shortest possible time:

The niche of fresh bars is not overflowing with offers. Surely, in many shopping centers in your city there are no such establishments yet - the competition is minimal.

  • Low start-up costs make it possible to start a business even for beginners.
  • You will sell products that are in demand. If you choose a walk-through place to open a mini-cafe, there will always be a demand for juices and smoothies.
  • To attract more customers, there is an opportunity to slightly supplement the menu. The profit will be higher.

Fresh-bar as a business has one significant disadvantage- seasonality. The greatest demand for the offered products will be observed in summer period when it's hot outside. The level of sales is inconsistent.

Own brand or franchise?

Opening a fresh-bar is possible in several directions - either a cafe under its own brand, or a franchise business.

To open a franchise restaurant, you will need to conclude an agreement with the franchisor. In this case, you will be provided with a complete business plan and given all necessary recommendations for doing business. Yes, a fresh bar franchise makes it easier for a beginner to start a cafe, but the cost of the contract can be quite high. For example, to open a juice bar under famous brand Juicemaster, it will take over 2,500,000 rubles. However, there are offers from franchisors and cheaper - the Juicy BAR franchise costs about 700,000 rubles.

Having decided to open a fresh bar on your own, you will have to spend time developing the design of the institution and the menu, searching for reliable equipment suppliers. But in most cases, it is cheaper - it is possible to buy used equipment and rent a small area.

Preparation of the necessary documentation

A fresh bar is a catering point. This means that before opening a business, you will need to obtain permission from the SES and the fire service. The complexity of the procedure depends on the chosen location of the cafe. It is a little easier in terms of paperwork when launching a juice bar in shopping centers - for sure, here, at the construction stage, it was foreseen the possibility of opening catering points, which means that the administration has the appropriate permits.

Are you going to open a fresh cafe-bar alone? Then register a business as an individual entrepreneur - it is much faster and will require a minimum of costs. If you are planning entrepreneurial activity with the founders, one cannot do without the organizational form of an LLC. As a rule, the process of registering a case takes a month.

Where to open a fresh bar

The amount of profit received largely depends on where exactly the fresh bar counter will be placed. Choose your location responsibly!

The main criterion for choosing a location for running a business selling fresh juices and smoothies is high traffic. The more clients, the higher the income.

Pay attention to the following options - airports and train stations, shopping and business centers, amusement parks, cinemas. IN this case, "neighborhood" with food courts is welcome. Since it is planned to offer a healthy menu to customers, consider opening a business in fitness centers, beauty salons - this is your target audience. In summer, it is beneficial to open a mobile fresh bar on the beach.

Renting a small area in a shopping center will not cost much. The rack will take no more than 3-4 m 2. Experts advise to organize a point of sale of a square rather than an elongated shape - it will be much more convenient for the staff to work this way.

What menu to offer customers

The main menu of the fresh bar is freshly squeezed fruit and vegetable juices, smoothies. But you can not limit yourself to this, in order to attract more customers, expand the range of products offered.

Plan your menu as soon as possible. Even at the stage of developing a business plan, it does not hurt to establish contacts with suppliers of products for the preparation of juices, cocktails and smoothies. What equipment to buy for a fresh bar will depend on the range of drinks and dishes offered.

Do not forget that the fresh bar is positioned as a point of sale of healthy food. And no matter what items you add to the menu, stick to the concept! No hamburgers, french fries or hot dogs! In addition to juices and smoothies, you can offer tea, coffee, and milkshakes to your customers. If you open a cafe in a business center, it makes sense to think about preparing healthy snacks and fruit desserts. Ice cream and pastries will be appropriate in entertainment centers and amusement parks. And in Japanese fresh bars, for example, sellers sell organic cosmetics in addition to food. But before expanding the “menu” in this way, it is worth studying the demand - the Russian consumer is not used to this.

What equipment will be required?

There are different types of fresh bars, which means that different equipment may be required for doing business. Let's designate the main list of appliances and furniture that you will have to buy anyway - even if you open a mini-cafe.

What will be required?

  • Cash register.
  • Rack.
  • Juicers (universal, special for pomegranates and cirus fruits).
  • Apparatus for automatic cleaning of fruits and vegetables.
  • Refrigeration chests.
  • Ice maker.
  • Showcase with cooling.
  • Blender.
  • Mixer.

To the list additional equipment include a coffee machine, ice cream freezer. Everything will depend on the proposed menu.

When buying juicers for a fresh bar and other equipment, you should take into account the design of the outlet - everything should be in harmony with each other. It is also necessary to take into account the patency of the institution - if there are a lot of customers, more powerful units will be required.

If you are not constrained in finances, then buy professional equipment foreign manufacturers - as practice shows, they have higher productivity and a long service life. When money is sorely lacking, you can think about purchasing used appliances. This, by the way, is a good option for launching a small outdoor tent.

In addition to equipment, it is necessary to purchase consumables - napkins, cutlery. As for cups and glasses, then focus on the level of service - it can be glass or plastic dishes. Who will the juice bar be aimed at - elite guests or every passer-by?

Profitability of the newly opened fresh bar

How to open a fresh bar from scratch and how much money will it take to invest? To launch a mini-cafe (on an area of ​​\u200b\u200bnot more than 6 m 2), selling only juices and smoothies, you need at least 500,000 rubles - and this is taking into account not the most expensive and productive equipment. A larger establishment of start-up investments will require more - from 800,000 rubles.

Business profitability is high. Markup on finished products in fresh bars is about 300% - excellent profitability! For example, the cost of 250 g of freshly squeezed orange juice is about 50 rubles - while you will sell it for no less than 90 rubles.

The final profit of the cafe will depend on the volume of sales. Naturally, in passable places a higher level of implementation. As practice shows, "average" fresh bars can bring their owner up to 300,000 rubles of monthly revenue. In this case, after deducting variable expenses (rent payments, food purchases, wages sellers), the profit will be about 150,000 rubles / month. And if you start offering customers more wide range of, then the revenue will be greater - you can count on a monthly income of 500,000 rubles. It is possible to recoup a fresh bar with proper business management even in six months.

Ramil Shaikhetdinov (Photo: Regina Urazayeva for RBC)

Shaikhetdinov's first bar began operating in 2007, when the entrepreneur turned 21. The outlet was named Vita Juice and had an orange orange logo. It was the stall with the only salesperson in the mall. It occupied an area of ​​only 2.5 square meters. m and offered one single drink - freshly squeezed orange juice. The entrepreneur spent 500 thousand rubles on the opening. Most of the funds went to the purchase of a professional juicer.

However, contrary to expectations, the queues for the fresh bar did not line up - sales barely made it possible to cover expenses. Shaikhetdinov decided that he was a little wrong with the format. Six months later, he invited his classmate Ilgiz Akhmadullin as a partner. Together they opened two more outlets in Kazan. New fresh bars already occupied about 10 square meters. m and were better equipped - there were juicers for different fruits, such as pomegranate. The menu has expanded to 12 types of juices, branded mixes and smoothies have appeared, as well as a bar counter. Each such bar has already cost 1.5 million rubles. But they immediately began to make a profit. On average, the monthly revenue of one point is now 600 thousand rubles. per month, profit - 150 thousand. Partners reinvested all the profit in opening new outlets in new cities.

Today, the Vita Juice network has 25 points in 12 cities of Russia, including Moscow. Every year, two or three new bars are opened, and in 2017 revenue amounted to more than 175 million rubles, profit - about 45 million. According to 2GIS, this is the largest chain of fresh bars in the country.

The main problem of Shaikhetdinov was the search for employees. The juice seller is not the most prestigious job, people quickly got bored with it, and they left, and it is difficult to look for employees in unfamiliar cities. Therefore, the entrepreneur came up with a system of motivation for sellers. Once every six months, each employee of the company can take an exam on knowledge of recipes, service standards, etc. If the test is passed successfully, the employee's salary is increased by 15% and he moves to a higher category of specialists. Top Sellers move to management positions in the central office. Now Vita Juice employs over 130 people, about a quarter of them are administrative staff in the office in Kazan.


Photo: Regina Urazaeva for RBC

The entrepreneur saves on advertising: a fresh bar is not an institution for which a client will specially go to a shopping center. Juice or smoothie is primarily a spontaneous purchase. Therefore, the main thing is to choose shopping centers where there are a lot of people, Shaikhetdinov believes.

The most difficult period for the development of Vita Juice was 2014-2015, when the crisis affected the purchasing power of Russians, and the number of visitors to shopping centers fell. Vita Juice bars saw sales drop and import fruit prices rise. “If before the crisis we bought oranges for 50 rubles. per kilogram, then after - already 100 rubles each, ”says the entrepreneur.

Shaikhetdinov began to beat out discounts on rent. It was not possible to do this everywhere, and in those shopping centers where the rent turned out to be too high, he closed several fresh bars. By 2017, the situation had improved. According to the entrepreneur, the spread of fashion for a healthy lifestyle played into his hands. The company responded to new trend- launched the Detox by Vita Juice line, which includes pear, orange and spinach or apple, broccoli and walnut cocktails.

In 2018, the company launched a franchise sale. Under its terms, the Vita Juice fresh bar can be purchased on a turnkey basis with furniture and equipment for 2.95 million rubles, the monthly royalty is 12 thousand rubles. So far, no franchisee has signed a contract.

Smaller and easier

55-year-old Igor Maimin, before opening a fresh bar, owned two large establishments in Moscow - the Cocktail and Wheel of Time restaurants. The latter was located on three floors and occupied an area of ​​1.5 thousand square meters. m.


Igor Maimin and Ekaterina Maimina (Photo: Oleg Yakovlev / RBC)

The idea to open a fresh bar appeared during a trip to tropical countries and the United States - the restaurateur saw outlets everywhere offering freshly squeezed juices and smoothies. The entrepreneur returned from a trip with ready business plan- I decided to launch a fresh bar in one of the Moscow shopping centers. Maimin took his daughter Ekaterina as a partner.

In 2007, the first fresh bar Yummy Mix was launched: an “island” with an area of ​​9 sq. m in the capital's shopping center. Its opening cost partners 2 million rubles. (Investments were beaten off in a year and a half). The menu of the bar was invented by the Maimins on their own, experimenting with various fruits and vegetables. The site of the shopping center was chosen as an advertising platform. “We published information about our promotions with them, special offers", - says Ekaterina Maymina.

Six months later, the partners decided to open a second outlet. Launch costs amounted to about 2 million rubles. In the future, new fresh bars were opened with a frequency of one per year. All are in Moscow, with the exception of two opened in 2009 in Rostov-on-Don. Then the restaurateur met the future manager of the Rostov branch at the international trade real estate exhibition in France, and he convinced Maymin to try his hand at the provinces. It turned out that Rostov fresh bars earn no less than Moscow ones - the average revenue of each is 6 million rubles. per year, of which about 800 thousand rubles. arrived. Now there are ten bars in the chain, the last one was opened last year.

The crisis of 2014-2015 also hit the Yummy Mix business. But the family found a new audience - these are numerous employees of the shopping center. For them, the company began to arrange promotions during the hours of the least active sales. For example, from 10 am to 12 am on weekdays, when there are simply no buyers in stores, they offered sellers orange juice at a 50% discount, forming a pool of regular consumers.


Nevertheless, several fresh bars located in the shopping center near the Moscow Ring Road had to be closed. “The audience of some centers has changed before our eyes - many people have stopped going to them, as new malls have opened, only locals from sleeping areas. Now it makes sense to open closer to the city center, in business centers, it is becoming more and more difficult to work in shopping centers every year, ”Maimina admits.

According to the entrepreneur, an important factor for the success of a fresh bar is its location inside the shopping center: “There should be a lot of people passing by, but they should not be in a hurry. The food court is also the best place, too many alternative suggestions. We choose shopping malls - a person goes shopping, sees a sign and decides to take a break, drink juice.

Maimin sold the big restaurants, and now the family is focusing on improving the service and expanding the menu of their bars. A professional mixologist was involved in the development of recipes. The Yummy Mix range responds to all fashion trends in the beverage industry. For example, the company has introduced lines for vegans (smoothies without frozen yogurt) and strength sports enthusiasts - with the addition of protein.

“Competition in this niche in Moscow is already quite strong,” says Ekaterina Maimina. “Many kiosks, cafes and coffee shops have begun to add a wide range of juices and smoothies to their main assortment.” But that doesn't mean there's no room for new players. According to Maimina, newcomers can draw attention to themselves through the original concept. For example, Vitamin & Smoothie Bar Macadamia offers smoothies in light bulb-shaped bottles. Unusual packaging attracts buyers and encourages them to post photos on Instagram.

Cost of drinks

Classic "Mango Shake" (mango, ice), 0.35 l: price - 350 rubles, cost - 200 rubles.

"Homemade lemonade" (mango, chia, orange), 0.35 l: price - 200 rubles, cost - 120 rubles.

"Freshly squeezed juice" (orange, mango), 0.35 l: price - 300 rubles, cost - 100 rubles.

Source: Super Mango Company

mango mania

Ruslan Nazimov, 32, is a former top manager at the Negociant development company. He thought about his own business while receiving an Executive MBA at Kingston University in London. “Then I thought: why waste your potential by working for hire?” Nazimov recalls.

Upon his return to Moscow, he met with his friend Sergei Pivovarov, a dentist and owner of a network of dental clinics. Together they began to come up with ideas for the future business. The choice fell on the supply of mangoes to Russia. Partners are big fans of this exotic fruit. “However, what they sell in supermarkets tastes more like potatoes,” Nazimov says indignantly.


Alexander Nazimov, Ruslan Nazimov and Sergey Pivovarov (left to right) (Photo: Oleg Yakovlev / RBC)

In the spring of 2017, the partners created Super Mango. The third co-owner was Ruslan's brother Alexander Nazimov, before that long time worked in the field of investment banking. The partners brought the first batch of exotic fruit from India. It was an 80% ripe Alfonso mango. A batch of 800 kg, together with delivery, cost 700 thousand rubles.

The partners decided to sell fresh fruit wholesale and retail via the Internet - they created accounts in in social networks and launched the site. However, it immediately became clear that wholesale buyers could not be found. “No one wanted to buy a mango at its peak. This is a perishable product, it can lie for a maximum of seven days. While unripe mangoes are stored for 25-30 days,” says Nazimov.

The entrepreneurs managed to sell half of the batch - they themselves delivered orders throughout Moscow. And the other half lost marketable condition. At the last moment, we managed to sell it at a discount to the #FARSH burger chain. Cafe customers who made an order for more than 700 rubles were given a Super Mango Shake.

The partners realized that they needed an additional distribution channel where mangoes could be sold quickly if they were nearing the end of their shelf life. In the summer of 2017, the partners began to set up tents in the markets and sell mango juices and desserts. Prepared drinks in front of customers. At the Usachevsky market in Moscow, Super Mango made a real sensation - queues lined up for juice, Nazimov assures. The company served 250-300 clients per day.

The juice trade seemed like a promising niche to the partners. However, it was not easy for a newcomer to break into shopping centers. Representatives of the shopping center were either not interested in a new player with juices, since they already had outlets with a similar product, or put forward “draconian conditions”. The first fresh bar in the shopping center was opened only in October 2017. The launch cost partners 1.5 million rubles. The new bar has drinks made from other exotic fruits - passion fruit and avocado.


Nazimov is a supporter of active sales. “Our salespeople invite customers, but do not shout, but calmly address passers-by,” he explains. - They offer to try free samples, because the culture of mango consumption in Russia is very weak, many simply do not know this fruit and are afraid to ask, so we focus on active communication with customers in sales. After a person touches a mango, feels the aroma and tastes - 99% that he will make a purchase.

In December 2017, Super Mango launched three more bars. Now each point on average gives 2-2.5 million rubles. revenue monthly and 0.5-1 million rubles. arrived. On average, points occupy about 10-12 square meters. m, and rent costs 300-500 thousand rubles. depending on the mall. Fresh bars now bring about 50% of the company's total revenue, the rest is online sales of mangoes. Here, unexpectedly for entrepreneurs, Instagram “shot”.

In the summer, entrepreneurs intend to open at least ten more outlets on the streets of Moscow - they are convinced that the niche is still far from being saturated.

View from the outside

“As long as the trend towards proper and healthy food is gaining popularity, the format will continue to evolve”

Evgenia Kachalova, founder of the Wine Bazaar chain, Moscow

“The growing popularity of fresh bars is primarily due to the fact that people have now become more attentive to their own health, have begun to pay more attention to what they eat and drink, and have begun to use more high-quality and healthy products in their diet.

The advantages of such a business, I would include a small cost of organization. This format requires a small area, minimum number employees, you do not need to organize a full-fledged kitchen. It turns out quite an attractive business with little investment. The downside is that the goods are perishable, if the point did not immediately become popular, you will have to write off a lot of fruits and vegetables.

Fresh bar is a narrowly focused concept, it is difficult to form a circle of regular customers. But as long as the trend towards proper and healthy food is gaining popularity, this format will continue to evolve.”

“Big players will appear, make networks”

Alexander Murachev, managing partner of the Tigrus restaurant holding (restaurants Osteria Mario, Bar BQ Cafe, Shvili, ZEST coffee house)

“The general interest in this business model is based on the trend of a healthy lifestyle. Fitness centers, yoga courses, markets for local products, fresh and smoothie bars, etc. are developing. People want to live longer and better, and therefore they began to pay attention to what they eat and drink. We feel it in our restaurants. We reduce the amount of sugar and salt in recipes, reduce the proportion of dishes using deep fat, add more fresh products.

Look at what is happening with the parks in the capital: they are becoming more modern, more comfortable, more beautiful, some of them have a lot of sports activities, and this also contributes to the development of this segment. The modern consumer is increasingly opting for a natural product and is changing a sweet carbonated drink or packaged juice for a smoothie, freshly squeezed juice, natural lemonade or iced tea.

A fresh bar is a clear and simple business product for a client. Two or three minutes pass from production to the consumer, while the juice is squeezed in front of the customer. There are few shortcomings, but they certainly exist. Juice business has a pronounced seasonality. Demand for soft drinks is predominantly high in summer. It should also be taken into account that working with fresh ingredients is not easy. The main issues are waste control, hygiene, proper storage and reliable suppliers. Fruit quality may vary, which will affect the costs of business owners.

Of course, this business will develop. Big players will appear, make networks and push out small single points with a juicer and an incomprehensible name from their places.

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May 23, 2018

How to open a fresh bar

What is a fresh bar?

Fresh bar - point of sale of freshly squeezed juices. Fresh bar can be safely called both seasonal and year-round business- it depends on its type. It is relevant due to low competition and relatively low costs for organization.

If the place is chosen correctly, there is always a demand for this type of product. The big plus is that you can gradually introduce additional positions and expand the range to increase profits.


What are the fresh bars

By and large, there are only two types of fresh bars: stationary and mobile. In any case, this is a small point of sale for drinks, so they will not have much difference. When you can still buy, for example, cakes, chocolate and coffee in a fresh bar, this is already a slightly different type of business.

Where is it better to place a stationary fresh bar:

● in the cinema;

● in a beauty salon;

● on an island in a shopping center or business center (shopping center or business center);

● at the station;

● in the water park;

● in the fitness club.

Mobile fresh bars (usually small mobile kiosks) place:

● in parks;

● on the beaches;

● on the embankments;

● in places of street trade.

The mobile kiosk is ideal for summer trading, as long as it has electricity for juicers and a refrigerator. This species is definitely seasonal. is a stationary point of sale that operates all year round and does not depend on the season.

Like most popular business models, fresh-bar can be run both as a franchise and under your own. It is the second option that we will discuss in this article. You can read about the advantages of opening a franchise in our separate article "".


Business plan for a fresh bar

Even to launch such a seemingly simple business, you need a development plan and strategy. Especially if you are going to open a bar with the money of investors or with the attraction of credit capital.

It is quite possible to draw up a business plan for a fresh bar on your own. Further in this article, we will try to show you the average cost and payback calculation, and you can adjust it to suit your conditions or involve specialists for more detailed calculations.

The business plan must include:

● data on the level of competition;

● analysis of development prospects;

● data on initial investments and monthly expenses;

● calculation of profitability and payback.


Choosing a place for a fresh bar

Like many other points of sale, fresh bars need to be opened in places with maximum traffic and high traffic. target audience- most of them we have already indicated above.

For additional income, you can place your point at various exhibitions, gastrofestivals, sporting events and other similar venues.

The location should be crowded, and the audience should be wealthy: drinks are not the cheapest, so you should not rely on students. The ideal option is to rent an island with an area of ​​3–6 sq. m in a shopping center or hypermarket, where a stable income will be provided, and the payback will depend only on the quality of service and the amount of initial investment.

The first thing to do is to see what fresh bars are already in your city, or better, in the specific area where you plan to open. Since the product is quite specific, two fresh bars in one shopping center is still tolerable, but two bars at the same entrance are critical.

Even if you just split the audience, there will be not enough traffic, and sooner or later one of you will have to leave. If you're willing to fight for quality and service, you can give it a try, but if this is your first business, it's best not to risk it. Unless you will have a radically different assortment, which is also very doubtful. Everyone is trying to make money on the most marginal fresh juices, such as orange, grapefruit and apple.

Permits and documents

If you open a point on your own, it is best to issue an IP for Russia or FOP for Ukraine, the option with an LLC is needed only if you have investors or partners.

What else is convenient about opening in a shopping center? You do not need to obtain permits from the fire department and, most likely, the SES. Opening a fresh bar in a separate room is much more difficult, as there will be additional costs for repairs and designer services.

● Be registered with the tax service.

● Register a business, select the type of activity (OKVED). The standard option is the production of fruit and vegetable juices and the supply of drinks.

● Obtain a TIN and choose a taxation system.

● Obtain permission from the state police.

● Register with social, medical and pension funds.

● Obtain permission from the SES to trade products.

● Register the cash register.

● Draw up a lease agreement for the premises.

For Russian entrepreneurs, you still need to conclude an agreement with OFD and check compatibility cash register equipment And software according to . For example, our Poster POS system meets all the necessary requirements.

The entire registration process takes at least a week. Of course, this is provided that you did not have any errors in the paperwork.


How to make money on juices?

To make it clear why the sale of freshly squeezed juices is so tempting, we will take grapefruit juice as an example, as one of the most popular.

How many grapefruits does it take to get a liter of juice?

1 liter of juice \u003d 1.5–2 kg of grapefruits. Of course, grapefruits are different and it is better to choose varieties with a thin peel, as they are much juicier and the juice yield will be greater, plus the yield also depends on the juicer. 1 liter of juice = 5 servings of fresh.

* Average retail price, 2018.

Looks interesting. You just need to put an end to a good location - and you can count on a stable income.

Unfortunately, not everything is so simple. It is also worth considering the costs of rent, salaries to sellers, the purchase of utensils and depreciation of equipment. And do not forget about the initial investment for launching a fresh bar. We will talk about all this in more detail below.

Range

The menu of a fresh bar depends on its type. Of course, the basis is fresh juices, mixes and smoothies. To expand the range, you can add more milkshakes, tea, coffee - use them as ideas for developing and expanding your business.

But the introduction of any of these positions will entail significant investments in equipment and staff training, costs for storage and purchase of products. Business will no longer be as simple as it seemed at first.

Therefore, it is better to start with a basic assortment, pay off the investment and gradually expand in one direction, see what your customers are missing, be interested in what else they would like to try. For example, would they buy pastries, coffee or ice cream from you, etc.

Vegetable snacks and fruit desserts - a good option for a point in a business center (business center). And for a mobile point on the street, you should think about pastries and ice cream as more popular goods.

The menu needs to be thought out before developing a business plan. The list of equipment and the selection of personnel will depend on this.

For example, root crops need to be cleaned and washed very carefully, which is difficult to do on several square meters in a shopping center. Alternatively, you can order already peeled vegetables from other suppliers. Selling coffee will entail buying a coffee machine and hiring a barista, baking will entail purchasing products from local bakeries, new display cases, etc.


List of freshly squeezed juices for a fresh bar

A classic fresh bar can offer its customers up to 20 different fresh juices.

Besides, don't forget mixes based on two juices or more.

Fresh bar equipment

Perhaps the main costs are for the basic equipment. At the initial stage, this item of expenditure will be in the first place.

To open a fresh bar, you will need the following equipment:

    Universal juicer

    Citrus Juicer

    Fruit and vegetable peeler

    Refrigerators for various purposes

    Cash register (as an option, a tablet with an accounting system)

    bar counter

  1. Whipping and mixing machine for smoothies and juices

    ice maker

    Inventory cabinet


Fresh bar staff

Everything is pretty standard here: you need at least two people, the schedule is “two by two”. Usually, the opening hours of the fresh bar coincide with the opening hours of the shopping center or site where your outlet is located.

Nevertheless, the search for personnel is the same responsible matter as the choice of equipment. Sales success will depend on your employees. No matter how good your point is, if fresh is done slowly and silently, no one will stand in line.

You need a sociable and positive person, because fresh juices are a product for lovers of healthy food and a proper lifestyle, besides, they are often bought for children, and they need a special approach.

When recruiting staff, it is not worth putting forward any special requirements for professional skills. Working with the equipment is not so difficult that you cannot train a new employee personally - this is a huge plus. It is important that the employee is quickly trained and able to go to the shift alone in the shortest possible time.

The salary is usually formed from a small rate and a percentage of sales (up to 10%). You can read about how to better motivate staff, prevent theft and why employees should not be fined, in separate articles "" and "", where we covered these issues in more detail.

Marketing strategy for fresh bars

Due to the fact that in most of these outlets purchases are more spontaneous than planned and regular, some complex scheme with promotion here is difficult to implement. Here is the minimum you need to do:

● Come up with an original speaking name.

● Design a bright and noticeable sign.

● Come up with a logo that will look good both on disposable tableware and a rack, and on a salesperson's apron.

● Offer mixes of fresh juices and diversify the menu as much as possible, standing out from the competition.

● Run a promotion during the opening.

Marketing ideas to increase the profit of a fresh bar

● Sell takeaway drinks in branded bags.

● Add children's menu and separate dishes for children.

● Add bar stools and tables.

● Expand the menu: coffee, tea, ice cream, pastries, etc.

In this example, we consider an island with an area of ​​​​4-5 square meters. m in the shopping center of the city with a population of up to 1 million people. selling only fruit and vegetable juices. Much depends on the cost of rent and the quality of the equipment that you choose at the start.

Fresh bar profitability and payback

For a fresh bar, a markup of 300% is the norm. Income from the sale of drinks must be at least twice the cost of raw materials (products) so that you can make tangible profits and reach payback.

For one point of sale of fresh juices, the daily norm is 20 liters. Of course, this is a fairly average figure, which depends on the day of the week and traffic near the point.

The cost of a liter of fresh, as we found out at the beginning, is 75 UAH or 135 rubles, its price increases to 350 UAH or 750 rubles when sold.

It turns out that the average daily revenue is 20 × 350 = UAH 7,000 (15,000 rubles). Subtract the cost of 1500 UAH (2700 rubles) and get a daily income - 5500 UAH or 12,300 rubles.

Accordingly, the average monthly income of a fresh bar will be UAH 165,000 or RUB 369,000. Including staff salaries, rent and purchases disposable tableware- UAH 136,000 and 300,000 rubles, which is also quite good.

With such ideal fresh bar will pay off in less than six months, which is more like seasonal business. In practice, the payback period is delayed up to a year.

It will take from several months to six months to reach the daily sale of 20 liters of juice, or at least the average for a week. For example, a point in a shopping center from Friday to Sunday can sell 30 liters per day, and not sell 10 liters on other weekdays.

That is why many entrepreneurs add additional items to the menu: tea, coffee, ice cream, fruit desserts, etc., to freshen up the bar and provide themselves with a more stable daily income.

Eventually

To open your own fresh bar, you only need a few square meters of space. Since the products are perishable, you need to prepare drinks after ordering right in front of the visitor. A minimum of personnel and equipment will be required, a lot depends on the quality of raw materials and traffic in the location with the point of sale. The business is non-seasonal and generates income all year round. This is a good option as a first business in the restaurant industry.


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