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The St. Petersburg company ComfortBaby was the first in the country to launch 6-in-1 transforming cribs without corners with motion sickness mode. Depending on the age and height of the child, they can take the form of a cradle, playpen, sofa, armchair or table. Director of the company Ivan Bakurov told the Five’O’Clock project about how Instagram helped make a breakthrough in sales, how ComfortBaby is going to conquer “cold” regional markets, and how show business stars help sell cribs.
Ivan Bakurov, 29 years. Born in Krasnoyarsk, lives in St. Petersburg. Company CEO ComfortBaby specializing in the production of furniture and bedding for babies. The main hit of the company is the 6-in-1 Smart Grow transforming bed with a motion sickness mechanism. ComfortBaby's production facilities are located in Poland and St. Petersburg. The company employs 31 people.
«
Instagram was like an atomic bomb.”
We started together - me and my partner from Germany. I immediately took my wife as my assistant (now she is a creative director) to help me understand female psychology. It was a background, parallel project, and at first we did not believe in it too much: the turnover was not serious.
There were no borrowed funds. Although we were looking for an investor until last year, it turned out that half of the business had to be given away for a decent amount. We counted on the European market - I did not believe in the Russian one. Why? Our people are not ready to pay big money for children's products. And in the first months it was like that: in Germany we sold 30-40 beds per month, and in Russia - 4-5.
Everything went to the fact that we would completely switch to Europe, but then it happened to us Instagram. Everything changed at once, it was the explosion of an atomic bomb. We were noticed, orders went in, and I realized that we can develop here without leaving anywhere. It is clear that it would be cheaper to launch immediately in Europe, but I live in St. Petersburg, I wanted to stay. We sold the first large batch, earned 2 million rubles - things went well.
ComfortBaby currently has over 84,000 followers on Instagram.
Invested in production together with the Polish side 150,000 euros. Now the main facilities are located in Poland and St. Petersburg. When they decided to produce additional products - not only cribs - they transported equipment from a garment factory from Cheboksary to St. Petersburg. In Moscow and Belarus there is a little outsourcing, in Germany - a lot.
Why choose Poland? This is the best country for everyone involved in the production of wooden products: in terms of materials, in terms of personnel - everything is excellent there. In Russia it is very difficult to make a person work well for average money.
Probably, we could find one or two more production sites in Poland or Russia to play it safe and lay a good foundation for growth. Then we would have avoided many problems and costs, and completed orders faster. By and large, we underestimated our product.
“The mechanism of motion sickness was knocked out of us by clients”
In 2009, I bought a radius cabinet for a sky-high price ($1,700), and a couple of years later, when my son was born, a crib for 6,000 rubles, which broke on the very first night. The further, the more I was disappointed in domestic products, besides, the idea of \u200b\u200bcombining several things into one did not leave me.
We understood that the first product should be the driving force of the business, the locomotive of sales. We researched the market, assessed the competition: there were practically no transforming cribs with rounded corners in Europe. There were only 3-4 brands. Then we tried to make something of our own - the original shape, with other sizes and other colors. In general, release a product of a different tone. First, this was a "3 in 1" model, then "4 in 1". Now "6 in 1", but it is already obvious that "9 in 1" is not far off.
The most expensive to manufacture are semi-circular bed frames. To bend the tree correctly and accurately, a heat press and almost jewelry work are required. You need your own technology, experience, time and, as a result, more money, but the quality is better than that of veneer and glued wood. Moreover, all the technical details were already known to our Polish partners, there was equipment. In production, we use solid beech, willow, cotton, satin, bamboo, silk. From fillers - synthetic winterizer, for mattresses - holkon, holofiber.
How did the motion sickness mechanism come about? He was literally knocked out of us by our clients, expectant mothers. And we came up with. "Pendulums" were, but not for transforming beds, not for models of different sizes. We are the first to release swing cribs that can "grow" with the child. This is a joint development of domestic and foreign design laboratories - we essentially combined two different projects into one. It turned out to be a product that absolutely everyone likes, because it has maximum functionality - the crib can be adjusted for every age and the motion sickness process can be regulated.
1.5 million rubles were invested in the development of the “pendulum bed”, the work was carried out for 8 months, 100 products were made for the first batch.
The best-selling Smart Grow 6 in 1 crib, changing table, mattress and mattress covers, designer linen set, side cribs, sheets. In Europe, the main hit is the snow-white Smart Grow “6 in 1” with 3 in 1 mattresses. In Russia, it’s always with a pendulum, they take less without it. A model with external control will appear soon, it will be possible to change the motion sickness modes from the remote control and later via Wi-Fi. In Germany, for example, no one wants to sleep on mattresses with coconut flakes, but in Russia, on the contrary, everyone loves them.
In textiles, the margin is three times more than in the production of cribs. You won’t earn much on transformers in Russia due to the large import component (35% of the price goes to cover the duty). In Europe, our Smart Grows cost less, but the margin there is higher.
“We will build a federal dealer network”
We are a manufacturer and seller, so the client can buy any product first hand - on our website or from an authorized dealer. Now we want to build a federal dealer network - something in between regional offices and franchisee partners. This will be one franchise per region. The partner ensures the search and equipment of the warehouse, store, bears all the costs, and we, for our part, guarantee regular deliveries and stable profits.
In fact, we will be just suppliers. Franchise prices will vary. Within 1 million rubles, but there is a second option - a franchise for an existing business, without an entrance fee. In the first option, our responsibility is greater, but it is also possible.
The launch of the ComfortBaby project cost 1 million rubles. Now the company's annual turnover is 100 million rubles.
I think that cities where we do not have large wholesalers will respond: megacities of Siberia and the Far East. If you look at the ComfortBaby shipment map, then this is mainly the European part: Moscow, Tver, Saratov, Vladimir. They provide about 70% of orders, Siberia and the Far East - 15% each. In the CIS, they are well represented in Kazakhstan, Kyrgyzstan and Belarus.
In Russia, the issue of buying a crib and, in general, everything for a child is decided by a woman, a mother, and in Kazakhstan and Kyrgyzstan, everyone must first “ask her husband”, consult ( smiling). But in general, there is not much difference in business.
“We wanted to do a joint project withSwarovski
Our audience is modern mothers aged 20-35 who actively use the Internet and gadgets, follow fashion and novelties. Businesswoman, housewife - in different ways. Once a girl came to the office in a Rolls-Royce Phantom - for a crib at the price of 20,000 rubles. I remember that after that we even wanted to do a joint project with Swarovski, because such an audience is ready to pay 150,000 and 200,000 rubles for cribs. Negotiations began, but Swarovski eventually refused - they position themselves for a different audience, and all the topics for newborns are not about them.
The core of our audience is pregnant women, a very specific contingent ( smiling). If something is a little wrong, the order is slightly delayed, they immediately respond. The loyalty of such an audience is always less than that of another.
A couple of years ago, everyone was very reasonable, cautious, they compared everything, learned. Such, you know, smart mothers ( smiling), they spent a lot of time looking for the right product. Now everything is much simpler: I looked through several Instagram feeds of manufacturers and it is already possible to draw the first conclusions, it is already clear what you want to buy.
Previously, without exception, all customers wrote reviews: how they first chose a crib, then they waited for it, then they collected it, and now they can tell what their impressions are. It was a whole event.
"We warmed up this market"
We aim for the Stokke level ( Norwegian manufacturer of oval cribs). Let's go after him. In some ways, by the way, even more successful - in marketing, for example. We warmed up this market better. After we entered the market, their sales increased significantly. We are often asked to develop a similar mechanism for Stokke, but we refuse. They can invent their own system, but the trick is that our mechanism is suitable for all models. You see, the mechanism is still long and complicated, and most importantly, there are no guarantees that you will assemble something really interesting.
There is a SleepWell company in St. Petersburg - this is a secondary brand of the Fealta furniture factory, which makes everything in a row. They produce products similar to ours. But, in my opinion, they just take advantage of the fact that when we do not have an item in stock and we cannot quickly fulfill a customer's order, they quietly offer their customers to customers. When we have stock again, they stop selling.
And then there's Ellipse Bed, good guys. We can say we are friends. They showed up around the same time as us, maybe a month later. At the same time, they have their own "pendulum", their own technology, other dimensions, configuration. These are not those who copied us one to one and passed off as their own, but there are enough of them.
We have a "Our Star Clients" section where celebrities such as Vladimir Presnyakov, Pavel Volya, Anfisa Chekhova and Olga Buzova recommend cribs and post personal photos. The stars were reached through Instagram. Mostly pregnant celebrities were found by my wife. They offered them to buy cribs at a discount (some for free) up to 50%, someone agreed, someone basically paid the entire cost. I can say that the efficiency is colossal. More customers have come in than we can handle.
In general, you need to be careful with such advertising, because due to the lack of goods in the warehouse, customers begin to monitor the market and find your competitors. It turns out that you not only did not receive money, but also made free advertising for another company.
Before such promotions, it is better to have a planned budget, a sales plan. This is exactly what we are doing now, we are moving from emergency work to planned work. Although it is extremely difficult to do this in Russia, it is impossible to predict more than three months here.
When a newborn appears in the house, parents try not only to provide him with everything necessary, but also to surround himself with the most important things. When preparing a room, a crib is usually chosen first. Despite the opinion of some experts who believe that babies should sleep with adults, most modern doctors still advise buying a crib for newborns.
When buying, it is important to choose a model that is ideal for your family. The best products have a number of advantages that the rest do not have. What gives the choice of a good bed for a newborn and his parents?
- The baby has its own cozy corner, in which he feels comfortable and protected.
- Peace of mind for adults. Being in another room, you know for sure that the child is safe.
- The newborn sleeps on his own bedding and pillow, which reduces the risk of skin dermatitis and other allergic manifestations.
- Transforming cribs allow the child to sleep in them until adolescence, which saves a lot of money.
- Additional elements (canopy, sides, etc.) make the bedroom more comfortable and can perfectly fit the crib into the interior.
The market for children's goods offers a choice of many models that differ in price and functionality. Its wear resistance and even the health of the child depend on the quality of the crib. Experts advise paying attention to the materials used in the production, because the baby should not breathe chemicals. Our rating will help you choose a high-quality, cost-effective and other characteristics of a crib for newborns.
Best Inexpensive Baby Cribs
If the family budget is limited, you can consider economy class models. They may not be as functional as more expensive cribs, but this will only bring inconvenience to the parents, not the baby. Many inexpensive models, mainly from domestic manufacturers, are made of fairly high quality, equipped with wheels and a rocking mechanism, provide safety and comfortable sleep for a newborn baby.
3 Fairy 304
The most convenient mechanism
Country Russia
Average price: 6177 rubles.
Rating (2019): 4.7
Bed "Fairy" occupies a leading position in the ranking for a reason. It is made of solid birch, an eco-friendly and natural material. Also, the model is equipped with a very convenient mechanism. With the help of the "auto-wall" you can lower one side with one hand without much effort. This distinguishes the model from all similar ones. If desired, parents can make a door on one side so that the baby himself can go to bed and get out of the crib. To do this, you need to remove a few removable slats. An additional plus is that there are plastic lining on the sidewalls so that the child does not gnaw the tree, does not plant a splinter. As a small drawback, women of small stature indicate too high side walls.
Advantages:
- good quality;
- simple and beautiful appearance;
- special mechanism;
- optimal price.
Flaws:
- made in only 1 color version;
- no box for storing items;
- Incorrectly compiled assembly instructions.
2 LEL (Kubanlesstroy) Lyutik AB 15.0
Best quality
Country Russia
Average price: 7770 rubles.
Rating (2019): 4.8
The bed "Buttercup" for newborns is made in a classic style, it will perfectly fit into any interior. Equipped with wheels and skids for rocking. Solid beech is considered a material of the highest quality and has good wear resistance. Italian paintwork not only gives a sophisticated look, but also does not harm health. The bed combines quality, comfort and all the most necessary functions. Two slats are made removable so that the grown-up child can independently climb into the crib and get out of it. Judging by the reviews, parents are completely satisfied with this model.
Advantages:
- height adjustment in 3 positions;
- lowered front wall;
- 7 color options;
- high quality materials.
Flaws:
- no storage box
- the price is above average for a model with such functionality.
1 SLE-Company 12011х Beryozka New
Affordable price
Country Russia
Average price: 4098 rubles.
Rating (2019): 4.9
"Birch" - a classic crib that has everything you need. The design of the model will suit any interior, it also goes well with any accessories (canopy, pockets, etc.). The mechanism allows you to lower the front wall and adjust the height level. Simple and tasteful - that's what buyers say about this model. Also in the reviews they note the high quality and durability of the product. Many emphasize the immediate response from the manufacturer in case of loss or breakage of components - bolts, fasteners and other parts can be received by mail.
Advantages:
- the presence of wheels;
- wide choice of colors (6);
- 2 height positions;
- the ability to lower the wall;
- high-quality body made of natural wood (birch);
- skids for swing;
- optimal price.
Flaws:
- lack of a storage box;
- the ability to use the motion sickness mechanism only after removing the wheels.
The best beds for newborns: price-quality
If a small amount is allocated for the purchase of a crib for a newborn, but you consider it inappropriate to spend extra money, you should consider the best options in terms of price and quality. Some relatively inexpensive cribs are not inferior in quality to expensive premium models.
3 Gandylyan Anastasia (universal pendulum)
Best price
Country Russia
Average price: 12400 rubles.
Rating (2019): 4.7
The bed with a fairly simple design is equipped with all the necessary functionality. It is easy to rock the child thanks to the pendulum mechanism. For convenience, you can remove the side and front wall, then the baby will have access from both sides. The crib is easy to assemble and remove some parts. There are several height positions. The bed is made of natural wood, and the drawer is made of chipboard, which some users consider to be a disadvantage. Many parents in the reviews note a well-implemented pendulum - it is very easy to set in motion, smooth, quiet.
Advantages:
- height adjustment;
- several colors to choose from;
- suitable for newborns and children up to 3 years;
- the possibility of removing the back;
- handy drawer for clothes and other items.
Flaws:
- average quality chipboard;
- complicated assembly and incomprehensible instructions.
2 Red Star Elisey С717
Best value for money
Country Russia
Average price: 17600 rubles.
Rating (2019): 4.8
The Russian-made crib has an exquisite design that will make even the simplest interior special. Graceful curves, durable material, protective overlays - all this is about the Elisha model. There are two colors to choose from. Made of natural wood (birch) and treated with a good paintwork. All materials are harmless to the health of the baby. The longitudinal pendulum mechanism will allow you to rock the child quickly and comfortably. Compared to models from other manufacturers, this mechanism is completely silent. The side wall lowers, but the child himself will not do this - first you need to loosen the mount.
- several positions of the bottom height;
- the presence of a large drawer;
- removable side and front walls:
- beautiful appearance (carving, rhinestones).
- not detected.
1 Papaloni Giovanni
The highest quality materials
Country Russia
Average price: 14880 rubles.
Rating (2019): 4.9
The bed from the luxury Papaloni line has a stylish design and the highest quality of the materials used. It has a smooth beautiful surface and silicone pads, which makes the baby's stay in it especially comfortable. The wooden framework is executed in 6 flowers. The pendulum mechanism is a distinctive feature of this model. Made from solid beech. Suitable for both newborns and older children (up to 4 years). At the bottom there is a very spacious drawer for storing children's things.
Peculiarities:
- 4 height positions;
- removable wall;
- there is a large storage box;
- body and natural wood.
Flaws:
- wears out quickly, starts to creak;
- fragile rods;
- incorrect assembly instructions.
The best transforming beds for newborns
Transformer beds are gaining more and more popularity in the market of children's goods. This is due to their functionality. Such models are both a cradle for newborns and a bed for older babies, a changing table and a chest of drawers, and in some cases even a table with chairs. The variety of transformers is amazing. Round or oval shapes, various colors, and all this, combined with beautiful bedding or, for example, a canopy, makes any room especially cozy and comfortable for both the baby and the parents. But the main advantage of such models is their compactness. Transformer beds take up a minimum of space in the bedroom, especially when they are used for newborns.
3 Fairy 1100
The brightest design
Country Russia
Average price: 9700 rubles.
Rating (2019): 4.2
The Russian-made transforming bed is the most budgetary in the ranking. Convenient to use for newborns - everything you need is at hand. The model is multifunctional - equipped with a chest of drawers, a changing table and a drawer. Compact dimensions and unusual bright design make this bed the most suitable for any room. The manufacturer offers a choice of many colors and their combinations (white-blue, pink, green, wenge, etc.). Positive reviews prevail about the model - many people like good quality, spaciousness and at the same time compactness at a low cost of the product. But it does not do without negativity - there are complaints that the pendulum mechanism flies out and creaks.
Advantages:
- convenient design (the ability to install a chest of drawers from any side);
- removable back;
- several positions in height;
- motion sickness mechanism;
- protective pads.
Flaws:
- sharp edges unsafe for children;
- incorrect operation of the pendulum mechanism.
2 SLE-Companies 83003x
The optimum ratio of price and quality
Country Russia
Average price: 10850 rubles.
Rating (2019): 4.6
The crib model 83003x has an unusual design. It is made in modern style, it will perfectly fit into the room with modern renovation. Equipped with a comfortable chest of drawers, a large and capacious drawer for things and a changing table. The size of the bed itself is standard (120x60). The transforming bed is made in both typical and creative shades (a combination of several at once). Special silicone pads protect the baby. The back is lowered, the bottom is fixed in several positions in height. The presence of a transverse pendulum mechanism allows you to quickly and comfortably put the child to sleep without rocking it in your arms.
- reliable mechanism for motion sickness;
- high quality of the materials used;
- multifunctionality;
- Excellent value for money and quality.
Of the minuses, some users in the reviews complain about not the best quality, the lack of parts and fasteners upon delivery, the inability to fully fix the pendulum mechanism. From this we can conclude that factory marriages are not excluded.
1 Valle Allegra
Best price
Country Russia
Average price: 11799 rubles.
Rating (2019): 4.9
A simple and comfortable transforming bed is equipped with everything necessary for newborns. Includes changing table and chest of drawers with three drawers (two closed and one open). Valle Allegra is also comfortable to use due to the presence of two drawers for storage at once. Suitable for older children as well. has a standard bed size. Despite the functionality, the presence of additional storage space for children's things and a changing table takes up very little space, so it is suitable for small rooms and small apartments. The manufacturer offers several of the most popular colors to choose from.
- convenient pendulum mechanism for motion sickness;
- aesthetic appearance;
- equipped with the necessary pieces of furniture (chest of drawers, drawers, changing table);
- optimal cost.
- made from poorly processed chipboard;
- parts differ in color;
- boxes are smaller than the base.
The best transforming beds for newborns on wheels
Transforming beds have a number of important advantages in comparison with simpler models. Their functionality makes childcare easier and more convenient. And the ability to adapt to the age and height of the child can significantly save on the purchase of new beds during the growing up of the baby. Transformers on wheels - especially comfortable beds, because. they can be moved around the room without much effort, they can stand in any place and room. Such models are especially relevant in large houses and apartments.
3 Nuovita Nido Magia (5 in 1)
Good value for money
Country: Italy (produced in Russia)
Average price: 21357 rubles.
Rating (2019): 4.5
The transforming bed differs from its counterparts in the presence of a pendulum mechanism, which makes it even more functional. The body is made of natural wood (beech). The number of color options is amazing: from bright blue to classic dark wood. Parents can choose the shade they like, which will fit perfectly into the bedroom or children's room. Transforms from a cradle for newborns to an extra bed, sofa or playpen. In the reviews, users note that among models similar in characteristics, this crib compares favorably with low cost with high quality materials and workmanship.
- aesthetic appearance;
- beautiful modern form;
- high-quality case;
- removable back;
- possibility of fastening to an adult bed;
- good harmless enamel.
- not detected.
2 Stokke Sleepi Mini
Best quality
Country: Norway
Average price: 34990 rubles.
Rating (2019): 4.8
The crib for newborns with a beautiful and modern round shape has won a leading position in the ranking. Made in several colors to choose from: white, light or dark wood. Production material - well processed natural wood. All components are perfect. The peculiarity of the model is that by adding an additional section, it can be increased in length, made oval. The size is large enough - the child will be able to sleep in it until the age of seven. Then the bed can be easily disassembled into three parts, turning into a table and two semicircular chairs. Despite all the advantages described, many users believe that the price is fundamentally too high.
Advantages:
- wheels with brakes;
- compact dimensions;
- modern form and design;
- multifunctionality;
- no sharp corners;
- the ability to lower the back.
Flaws:
- high price.
1 Azzurra Design Gemini (transformer)
Unique model for twins
Country: Italy
Average price: 65550 rubles.
Rating (2019): 5.0
Comfortable bed-transformer for happy parents of twins. The backs and walls are made of natural wood (beech). The bed is equipped with high-quality wheels with a stopper. Due to its large size (131x131x108 cm) it is suitable mainly for fairly spacious rooms. Unlike other transformer models, this crib does not have a changing table or drawers for storing baby clothes. But on the other hand, if there is an additional set, one wide bed, if necessary, can be turned into two separate beds. The length of the mattress is quite large - 120 cm, so the child can sleep in this bed for up to four years. The model is not the most popular only for the reason that the birth of twins is not such a frequent occurrence.
Advantages:
- natural wood (beech);
- stylish appearance;
- the ability to split into two beds with an additional set;
- wheels with a stopper;
- two levels of bottom height.
Flaws:
- no drawers for storing linen, a changing table;
- high price.
The best premium baby cribs
People with incomes above average begin to pamper their first long-awaited child from the first days of his life. For especially demanding and wealthy buyers, we also picked up some interesting options. These are very beautiful, high-quality, but expensive beds.
3 Bambolina Perla
Crib for little princesses, decorated with Swarovski crystals
Country: Italy
Average price: 89900 rubles.
Rating (2019): 4.9
A unique transforming bed from an Italian manufacturer is a luxury from the first days of life. At first, it performs the function of a cozy cradle, and when the child grows up a little, it transforms into a comfortable bed. The oval shape without sharp corners, covered with soft eco-leather make it absolutely safe for the baby. Outside, soft white walls are decorated with exquisite Swarovski crystals. Wooden elements are made of high-quality processed beech.
Ease of movement is ensured by self-centering wheels - the crib can be moved effortlessly in any direction. The set comes with two mattresses of different sizes - for the cradle and crib. Parents consider this model the most convenient for the child - it is soft, safe and very comfortable. A large number of reviews are based on its appearance - this is a real miracle for those who strive for harmony in the interior.
Advantages:
- soft walls;
- safe materials;
- converts from bassinet to crib
- two mattresses included
- stylish look.
Of the shortcomings, buyers note only a high price.
2 Baby Italia Dalia
Extremely easy assembly and high quality workmanship
Country: Italy
Average price: 54900 rubles.
Rating (2019): 4.9
The rectangular crib of a standard design looks quite ordinary, but is made of surprising quality. For its production, natural, perfectly processed, polished, covered with safe paint wood is used. The model is available in several colors - white, light or dark wood. Reliable wheels are equipped with a stopper, for the convenience of storing children's linen, a fairly roomy drawer is provided. The design is very strong, but at the same time it is extremely easy to assemble - even by this parameter of the product, one can conclude that it is of high quality. Even a girl can assemble a crib. Young mothers like that the side wall drops very easily and silently - in their opinion, this is very important so as not to wake the child.
Advantages:
- Italian production;
- natural, high-quality materials;
- very fast and easy assembly;
- comfortable wheels with a stopper;
- classic design;
- roomy box.
Based on the reviews, significant shortcomings could not be found. Some users complain about the synthetic smell, but such complaints are rare, which suggests that they were not lucky enough to purchase a fake.
1 Baby Expert Abbracci By Trudi
Orthopedic basis for health from the first days
Country: Italy
Average price: 90870 rubles.
Rating (2019): 5.0
Beautiful, very cute white bed made of natural beech wood. It has a classic design - a rectangular shape, slatted walls, solid backs. For convenience, there is one fairly spacious drawer for storing baby clothes. The back is decorated with a cute image of a bear, you can additionally buy a canopy. There are skids for quick motion sickness of the baby and wheels with a stopper for easy movement of the crib. Due to the rather large size (82x139x120 cm), the child can sleep in this bed up to 4-5 years. The front wall is lowered if necessary.
In the reviews, users note a very beautiful design, reliability, naturalness and hypoallergenicity of materials. Parents, who from the first days of a child's life take care of his health in the future, highlight the orthopedic base among the obvious advantages.
Advantages:
- Beautiful design;
- orthopedic base;
- availability of a safety certificate;
- natural materials;
- convenience for the child and parents.
The only drawback that can be found in this model is the very high cost.
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Calculate shippingRussian baby bed factories
Manufacturers of baby beds in Russia. The 2019 catalog offers a ranking of 40 domestic furniture suppliers of beds for children, infants and teenagers. Sale of furniture in bulk at a bargain price directly from the production without markups and intermediaries.
The list contains brands: "CARoBUS", "Multo", "Zoom-Kids-Room", "Gandylyan", etc. Production is located in Moscow and the Moscow region, St. Petersburg, Penza, Yaroslavl and other large cities.
Companies offer a range of products:
- classic beds for newborns and rocking cradles;
- children's models with a lifting and roll-out mechanism;
- with a box for linen and bedding for a bed;
- with changing table;
- bunk and two-level, pendulums, coupe;
- loft bed and transforming beds, arena;
- with a set of wheels;
- with edge and sides;
- single, double and one and a half sizes;
- bases for soft orthopedic, spring mattresses.
The furniture is made from natural eco-friendly materials: from natural solid wood, MDF, chipboard, chipboard. Colored PVC overlays are used. Factories offer inexpensive models of beds made of durable material for the baby. Height, length and width for customer's choice. Colors: ivory, walnut, oak, ash, etc. Possibility to order goods by installments, on credit or make a custom-made kit.
To buy products of furniture factories in bulk, order a price list and terms of cooperation with dealers and partners, delivery, contact a company representative on the website or call by phone (see links and address in the Contacts tab).
Article last updated: 04/27/2018
As soon as parents learn about the upcoming addition to the family, all their thoughts are aimed at creating the most comfortable conditions for a new family member. First of all, moms and dads think about a sleeping place, carefully studying the best beds for newborns. Why are these pieces of furniture so important? The first months of life, the child spends more time in a dream, only occasionally interrupted by feeding and communicating with his mother. It is at the moment of rest that the child's body actively grows, accumulates strength, and the brain tries to process the information received during the day. That is why the choice of a crib is “strategically” important for the full development of a newborn child. However, in practice, solving this problem is not so easy.
The modern furniture industry provides the widest range of products for the smallest children. To understand this issue, you need to carefully study the best models of beds for newborns: their strengths and weaknesses, reviews of parents and specialists. A careful approach will allow you to make the only right decision.
Child psychologist
Before making a direct purchase and choosing a specific model, you should consider the features of the main types of children's furniture from the widest range that is presented on the domestic market.
There are several types of cradles for newborn babies. Let's consider them in more detail:
There are many advantages to cradles, but new parents should understand that such beds are only suitable for children under 6 months old. When the child begins to sit up on his own, you will have to buy a more adult bed.
Another kind of furniture for newborns is an unfading classic. These cribs are suitable for babies from birth to three years of age. Dimensions of products are standard - 120x60 centimeters.
A classic bed made of wood, metal or plastic can be equipped with:
The cost of classic models will depend on the equipment, the presence of additional components and the material from which the crib is made. The brand also plays an important role. Furniture from well-known Italian companies is significantly more expensive than their Russian counterparts.
transformers
Parents are especially popular with models "for growth", or the so-called transformers. For example, a crib can be equipped with a changing table, chest of drawers. This design allows you to place clothes for newborns on nearby shelves, and bed linen can be stored in the lower drawers.
Transformation occurs by increasing the bed in length and / or width. As a result, parents buy a crib for several years ahead: at first it is a cradle, then a bed for a preschooler, and then school and even teenage furniture.
What is the reason for the increase in size? When the child grows up, the cabinet or chest of drawers is removed, and a small bed turns into a bed of standard dimensions. That is, the dimensions of the bed in 120x60 are transformed into 180x80 centimeters.
The removed chest of drawers is transformed into bedside tables, which will bring undoubted benefits at the moment when the child enters first grade.
Such a bed is a kind of transformer that allows you to easily transfer a sleeping place to a play area. Typically, these beds are a frame made of metal and a textile shell. The latter can be easily removed, washed and disinfected.
The advantage of arenas is mobility, multifunctionality and compactness. When living in a small apartment, it is difficult to install both a bed and a play space at the same time, and the two-in-one model solves this problem.
Another big advantage is mobility. Some models are equipped with wheels, which is very convenient for moving around the room. On sale there are designs that can be folded and placed in a regular bag.
Today's playpens can be equipped with such additional elements as:
All this allows the use of such structures not only in an apartment, on the street, in a country house. However, the arenas also have some minus - age and weight restrictions. When the child's body weight exceeds 13-15 kilograms, this model will have to be abandoned.
The best manufacturers of furniture for newborns
In the domestic market there is a huge number of various models of children's furniture from both domestic and foreign manufacturers. Moreover, Russian products are not much inferior to their foreign counterparts. But first things first.
Among the most popular Russian manufacturers of children's furniture are the following brands:
- "A red star";
- "Kubanlesstroy";
- "Gandylyan";
- "Papaloni";
- "Agate";
- "Fairy".
The products of these brands are distinguished by the optimal combination of high quality and affordability. Perhaps its design is not as well thought out as that of foreign products, but it is made of natural materials.
Among the most famous foreign brands, there are companies from Italy and England that produce high-quality, status and even luxurious pieces of furniture. The brands Baby Italia, Bambolina, Giovanni and Pali stand out in particular.
There are also products from Chinese companies on the market, such as Geoby and Lider Kids. Products differ in original execution and universality. In addition, such furniture is quite reliable, durable and affordable.
Separately, we can highlight the Polish brand Baby Care, which specializes in the manufacture of playpens. Such products are in demand among domestic parents who are forced to huddle in small apartments.
Rating of the best cribs of 2018
To help moms and dads make the best choice, below are the best cribs with a general description of their functionality, technical parameters, main advantages and disadvantages. The rating is based on parental feedback and expert opinions.
1st place. Irina S-625
| Brand | Red Star (Russia) |
| Child's age | 0 to 36 months |
| Furniture type | |
| Material | Birch |
| swing mechanism | transverse pendulum |
| Product weight | 40 kilograms |
| Bed dimensions | 120x60 centimeters |
| Number of height levels | 3 |
| Removable front wall | Available |
| Silicone pads | Available |
| Box | Available, one |
| wheels | Missing |
Description
This classic baby bed is made of eco-friendly material – Udmurt birch. This increases its strength, durability, safety for children's health. Birch wood is also characterized by increased hardness, so furniture made from it does not deform and will last for many years.
Bed "Irina S-625" from a domestic manufacturer has an original appearance. A special orthopedic bed is attached at some distance from the bottom, which may make it seem that it is floating in space. This design improves air circulation.
The bed for the baby has a pendulum motion sickness mechanism, which allows you to comfortably lull the baby. Such rocking chair works silently and reliably. In addition, the crib has a bottom drawer in which you can put diapers and bed linen.
Main advantages:
- environmental friendliness and safety of materials from which children's furniture is made (suitable for kids with allergies);
- simplified design, which allows you to fit the bed into almost any apartment interior;
- orthopedic bed, quite hard, which is useful for the emerging spinal column;
- standard bed sizes allow you to select any bed linen, blankets and pillows;
- the sunbed is fixed in one of three positions;
- the front side can be lowered, which is very convenient for baby care;
- in the lower part there is a closed inner drawer in which children's clothes, bedding, toys are stored;
- there are silicone pads that protect the bed itself from cutting children's teeth, and the baby from possible damage to the gums;
- Rocking chair-pendulum allows you to lull a small child.
Main disadvantages:
- difficult to understand assembly instructions;
- not the lightest design.
Crib Red Star Irina С625
| Brand | Papaloni (Russia) |
| Child's age | 0 to 48 months |
| Furniture type | |
| Material | Beech |
| swing mechanism | |
| Product weight | 50 kilograms |
| Bed dimensions | 120x60 centimeters |
| Number of height levels | 2 |
| Removable front wall | Available |
| Silicone pads | Available |
| Box | Available, one |
| wheels | Available |
Description
A good bed for newborn babies and children up to four years of age. Children's furniture is made of natural beech wood, which is characterized by increased strength, durability and hygiene.
All structural details of the baby crib, including the sides, the grid, are protected by an environmentally friendly and safe varnish and enamel coating, which does not contain toxic and poisonous compounds.
The bed boards have soft silicone pads that will protect the child's teeth and gums from injury. One side wall drops down to make it easier to put and take the baby. In addition, in a similar position, the bed is used as a soft sofa.
Main advantages:
- the bed is made of high quality beech wood;
- one side part is lowered, which allows you to turn the furniture into a comfortable sofa;
- the sides are equipped with durable silicone nozzles that protect children's teeth and the furniture itself;
- the sunbed can be adjusted in height in two positions - for a newborn and an older child;
- the bed is rocked by means of the longitudinal swing mechanism that allows to lull the child more quickly;
- in the lower part of the bed there is a drawer for play accessories, bed linen and clothes of the little owner;
- elegance and stylish appearance, reminiscent of the finest examples of Italian furniture.
Main disadvantages:
- products are not always of high quality;
- the removable sidewall often creaks;
- difficult to unscrew the wheels for motion sickness.
Papaloni Giovanni
| Brand | Kubanlesstroy (Russia) |
| Child's age | 0 to 36 months |
| Furniture type | |
| Material | Beech |
| swing mechanism | Rocking chair (skids for motion sickness) |
| Product weight | 22 kilograms |
| Bed dimensions | 120x60 centimeters |
| Number of height levels | 3 |
| Removable front wall | Available |
| Silicone pads | Available |
| Box | Missing |
| wheels | Available |
Description
The bed for newborns and older children is made exclusively from natural beech wood without the use of chipboard and plywood elements. The tree is strong and durable, not afraid of moisture and other environmental influences.
"Lilia LUX AB 17.0" will faithfully serve the child from the moment of birth until the age of three. As you grow older, the rocking chair turns into a standard bed: the wheels are removed, the couch is lowered. When the baby learns to climb into bed on his own, the side wall is removed, turning the furniture into a cozy sofa.
Another important clarification is that during teething, parents will be able to appreciate the reliable silicone nozzles on the crossbars. This protects both the teeth and gums and the furniture itself. In addition, the crib is covered with harmless varnish and water-based paint.
Main advantages:
- environmentally friendly beech wood, exclusively safe varnish and coloring coatings are used for staining and toning;
- the front wall is installed at three levels;
- orthopedic bed, installed in three positions;
- the side part is removable, which allows you to transform the bed into a comfortable sofa;
- the crossbars on the sidewalls are equipped with protective silicone pads;
- there are four wheels with a swivel mechanism, which helps to move furniture around the apartment;
- the existing runners help to solve the issue of quick and comfortable lulling the child;
- a fairly compact product, as a result of which the furniture is placed even in a small apartment.
Main disadvantages:
- the lack of a box affects;
- rather heavy wheel travel;
- planks from the descending wall may fall out.
Cot LEL (Kubanlesstroy) Lilia Lux AB 17.0
4th place. Valle Bunny 04 without box
| Brand | Kubanlesstroy (Russia) |
| Child's age | 0 to 36 months |
| Furniture type | |
| Material | Beech |
| swing mechanism | Rocking chair (skids for motion sickness) |
| Product weight | 22 kilograms |
| Bed dimensions | 120x60 centimeters |
| Number of height levels | 3 |
| Removable front wall | Available |
| Silicone pads | Available |
| Box | Missing |
| wheels | Available |
Description
The bed for newborns Valle Bunny 04 will fit perfectly into the interior of the apartment and will serve faithfully for four to five years. Furniture is made of environmentally friendly, strong and durable material - birch massif. It is tinted with a non-toxic lacquer finish. The furniture is decorated with a decorative insert made of MDF.
Of the main features, it is necessary to highlight the pendulum mechanism of transverse swing, which allows you to quickly and without any problems lay down a naughty toddler. The front wall is lowered, which allows you to turn the furniture into a stylish sofa.
The sidewalls are made according to the rack type, which implies optimal ventilation, that is, a small child will not sweat. In addition, the crib "Bunny" (this is how the name of the model is translated) is characterized by the absence of sharp corners and protruding elements, which increases the safety of operation.
Main advantages:
- environmentally friendly materials: solid birch and decorative inserts made of MDF;
- the sunbed can be adjusted in height in two positions;
- the front wall is lowered, which allows you to use the bed as a sofa when the baby learns to climb onto the crib on his own;
- the pendulum mechanism is very convenient for lulling a small child;
- there are no protruding corners and other irregularities;
- stylish appearance;
- compact size suitable for any room.
Main disadvantages:
- there is no drawer (you can buy a model with a drawer);
- no silicone pads.
| Brand | Valle (Russia) |
| Child's age | From birth to 12 (15) years |
| Furniture type | Crib-transformer |
| Material | chipboard |
| swing mechanism | transverse pendulum |
| Product weight | 80 kilograms |
| Bed dimensions | 120 (175) x60 centimeters |
| Number of height levels | 2 |
| Removable front wall | Available |
| Silicone pads | Missing |
| Box | Available, 2 pieces |
| wheels | Missing |
Description
The transformer from the Russian manufacturer Valle is distinguished by the possibility of long-term use. From a bed for a newborn child, which works on a pendulum mechanism, the furniture turns into a sofa, and then a bed for a student with a bedside table. Very functional model at the best price.
"Growing up" of children's furniture occurs gradually. The bed is installed on two levels. The front wall is adjustable in height, and then completely dismantled, allowing you to turn the infant bed into a comfortable sofa.
At first, on the side of the crib there is a changing table with sides, a niche and two drawers. This element then turns into a nightstand for a grown child. At the bottom of the bed there are two spacious drawers for bed linen.
Main advantages:
- multifunctional model, including a children's bed and a teenage bed;
- additionally there is a changing table, drawers for baby diapers, play accessories and bed linen;
- the baby can be lulled with the help of a transverse pendulum mechanism;
- the slatted bottom provides ventilation for the bed and has two height levels;
- the changing table is fenced with protective sides to prevent the baby from falling;
- the front wall can be adjusted in height and then simply removed;
- quite low cost for this type of children's furniture.
Main disadvantages:
- non-informative instruction;
- some parts are made of poorly processed chipboard;
- underbed drawers are significantly smaller in size of the furniture body.
Crib Valle Allegra Comfort (transformer)
6th place. Geoby TLY 632
| Brand | Geoby (China) |
| Child's age | From birth to 7 years |
| Furniture type | Classic (there is a removable cradle) |
| Material | Metal, cotton |
| swing mechanism | Missing |
| Product weight | 28 kilograms |
| Bed dimensions | 120x75 centimeters |
| Number of height levels | 2 |
| Removable front wall | Missing |
| Silicone pads | Missing |
| Box | Missing |
| wheels | Available |
Description
Bed Geoby TLY632 is a Chinese product designed for children from birth to the age of seven. The kit includes the following accessories: the actual metal case, a hanging cradle with a mosquito net, an orthopedic mattress, a canopy, a softened protective bumper.
The bed is made in the original design, is comfortable to use. For a newborn child, there is a special cradle suspended from the structure with belts. This allows you to lull a naughty baby.
For older children, convenience is provided by transformation. The bed is extended thanks to the folding footboard, the side wall leans back. This allows you to operate children's furniture for a long time - almost to school.
Main advantages:
- unusual and attractive appearance;
- removable cradle for newborn children;
- removable and reclining sidewall for mother's comfort;
- the ability to lengthen the bed as the child grows;
- 2 levels of sunbed height, while the lower one is used as a play arena;
- the kit includes a mattress made of holofiber;
- canopy and mosquito net included;
- Lockable wheels make it easy to move the bed around the room.
Main disadvantages:
- wheels scratch the floor surface;
- rather bulky design;
- not always high quality.
Cot Geoby TLY 632
| Brand | Valle (Russia) |
| Child's age | 0 to 36-48 months |
| Furniture type | |
| Material | Birch, MDF |
| swing mechanism | transverse pendulum |
| Product weight | 39 kilograms |
| Bed dimensions | 120x60 centimeters |
| Number of height levels | 2 |
| Removable front wall | Available |
| Silicone pads | Missing |
| Box | Available |
| wheels | Missing |
Description
The classic bed Valle Giraffe 04 fits perfectly into almost any children's room. The furniture has an attractive appearance, including a rather cute carving on one of the backs.
The bed functions both as a cradle with a pendulum mechanism for a newborn and an infant, and as a standard bed for an older child. Moreover, the motion sickness mechanism works automatically. When vertically stationary, the model becomes a regular bed.
Manufacturers also took care of the comfort of the mother. The sidewall is lowered to make it easier for a woman to lift and put the baby. The sunbed is installed on two levels. Under the bottom there is a drawer for storing bed linen, play accessories, children's clothing and hygiene items.
Main advantages:
- natural environmentally friendly materials (birch, MDF insert, non-toxic varnish and paint);
- slatted orthopedic bottom can be adjusted in height in 2 positions;
- convenient pendulum rocking mechanism of the crib for the speedy lulling of the baby;
- the front wall is lowered and removable;
- a closed box allows you to store an impressive amount of a variety of useful things and devices;
- the surface of all elements is absolutely smooth, there are no sharp corners and various irregularities.
Main disadvantages:
- no silicone pads;
- rather high cost of the product.
Valle Giraffe 04
| Brand | Gandylyan (Russia) |
| Child's age | 0 to 36 months |
| Furniture type | |
| Material | Beech |
| swing mechanism | Universal pendulum |
| Product weight | 37 kilograms |
| Bed dimensions | 120x60 centimeters |
| Number of height levels | 2 |
| Removable front wall | Available |
| Silicone pads | Available |
| Box | Available, one |
| wheels | Missing |
Description
The main feature of the classic baby bed "Anastasia" from the domestic company "Gandylyan" is the equipment with a universal pendulum mechanism that allows you to swing the structure in two directions - lateral and longitudinal.
The uniqueness of this pendulum mechanism lies in the fact that the bed begins to swing even from a slight push. That is, now parents will not have to rock the baby for an excessively long time, since he himself will be able to do it. If motion sickness is not needed at the moment, a special stopper will make the bed motionless.
The bed body is made of natural beech wood from the Caucasus, which allows you not to worry about the durability and strength of the bed. The lacquer coating is absolutely safe for children's health, besides, the transparent composition perfectly emphasizes the very beautiful wood texture.
The front side panel is lowered, which makes it easier for the mother to access the child. The bottom can be installed in two positions in height, which is convenient when the baby grows up. And a capacious drawer allows you to store bed linen, play accessories and clothes under the bed.
Main advantages:
- universal pendulum, triggered by the slightest movement (there are latches);
- voluminous box for storing linen and clothes;
- protective silicone pads on the sides of the bed;
- the front sidewall is lowered and removed to facilitate the interaction of parents with the child;
- the bottom is installed in two positions;
- the bed is made of environmentally friendly and natural material - high-quality beech wood;
- high-quality dyed product, coated with a safe varnish.
Main disadvantages:
- not very clear assembly instructions;
- the lowering sidewall is lowered with difficulty;
- when the sidewall is lowered, access to the linen box is impossible;
- low quality chipboard box.
Crib Gandylyan Anastasia (universal pendulum)
9th place. Fairy 304
| Brand | Fairy (Russia) |
| Child's age | 0 to 36 months |
| Furniture type | |
| Material | Birch |
| swing mechanism | rocking chair |
| Product weight | 18 kilograms |
| Bed dimensions | 120x60 centimeters |
| Number of height levels | 2 |
| Removable front wall | Available |
| Silicone pads | Missing |
| Box | Missing |
| wheels | Available |
Description
Baby bed "Fairy 304" is made of environmentally friendly and natural material - birch wood. The product is tinted and painted with safe and non-toxic coatings - varnish and paint. And all this for quite a bit of money.
Another important feature is the so-called auto-wall. This function means lowering and fixing the sidewall with just one movement. If desired, adults can make a small door so that the child can go out and go to bed on his own.
Children's furniture has wheels, with which it can be easily moved around the apartment. If this function is not needed at the moment, then the wheels are removed, and the children's furniture is thus transformed into a rocking bed.
Main advantages:
- the “auto-wall” mechanism helps parents to lower the sidewall with one hand movement;
- strong enough construction, easy to assemble;
- you can fix the bed in one of two positions;
- orthopedic base of the lounger;
- natural materials - birch wood;
- removable wheels for easy movement;
- special runners transform an ordinary bed into a rocking chair convenient for lulling a baby;
- low cost.
Main disadvantages:
- the crib is not made of solid wood, but is glued together from separate pieces;
- no drawers for storage;
- not always high-quality execution of furniture.
Bed Fairy 304
10th place. Agate Cinderella-1
| Brand | Agat (Russia) |
| Child's age | 0 to 36 months |
| Furniture type | |
| Material | Birch |
| swing mechanism | rocking chair |
| Product weight | 17 kilograms |
| Bed dimensions | 120x60 centimeters |
| Number of height levels | 2 |
| Removable front wall | Missing |
| Silicone pads | Missing |
| Box | Missing |
| wheels | Available |
Description
The classic bed "Cinderella-1" from the domestic manufacturer "Agat" is distinguished by its simplicity, concise design and low cost. The model is made from solid birch - an environmentally friendly, safe and durable material.
Generally speaking, the main advantage of the design is low cost. For little money, parents get a full-fledged cradle bed on wheels. The bottom can be adjusted in height in two positions, which is convenient for a mother who cares for a newborn and an older child.
Main advantages:
- low price;
- the ability to lower the sidewall;
- the structure is made of birch wood;
- coatings are natural, non-toxic, safe;
- the ability to adjust the sunbed in two positions;
- the ability to rock the child with the help of skids;
- Removable wheels with silent running, there are clamps.
Main disadvantages:
- not always high quality performance;
- thin rack bottom;
- crookedly drilled holes for fasteners;
- rough processing of seams, corners, there may be roughness, burrs, etc.
Bed Agat Cinderella-1
As a conclusion
The best baby cots for newborns can be found both in specialized supermarkets and in online stores. But in any case, before buying, you should pay attention to literally every element and design feature.
Only a careful choice allows you to purchase a quality product that will serve for a long period of time and bring only positive impressions.
At the same time, experts advise making a choice according to such important characteristics as:
- safety;
- purity of materials;
- type of construction;
- brand.
You should not chase big names or choose exclusively foreign cribs. Domestic companies offer products of sufficiently high quality, various equipment. For relatively little money, you can choose a model for every taste.
Also, we must not forget that the best children's beds have documents - quality certificates. When buying, you should ask the seller for such papers, and if you order via the Internet, then you should contact only the reliable organizations that we talked about above. Happy shopping!
(1 ratings, average: 5,00 out of 5)Hello, I'm Nadezhda Plotnikova. Having successfully studied at SUSU as a special psychologist, she devoted several years to working with children with developmental problems and advising parents on the upbringing of children. I apply the experience gained, among other things, in the creation of psychological articles. Of course, in no case do I pretend to be the ultimate truth, but I hope that my articles will help dear readers deal with any difficulties.
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