Colors can evoke many associations, but apparently only one specific shade can “minimize attractiveness” and “maximize perceived harm.” That's right—researchers have identified the world's ugliest color, and it's lovingly described as "dirty," "tarry," and even "deadly," just to name a few associations.
Pantone 448 C, also called "opaque couch," may get a bad rap, but this shade has waste water there is actually an important mission. From the entire rainbow, experts chose a green-brown shade to discourage smoking. And one look at this sample will convince you of its ability to break habits. It's not for the faint of heart, but here it is:
Disgusting, right? Back in 2012, the Australian government hired research agency GfK to lead new design packaging for all tobacco products. But instead of the usual goal of a marketing firm, they were supposed to achieve the opposite. Each box had to look as unattractive as possible.
It took three months, seven studies and more than 1,000 regular smokers, but researchers have finally identified the most offensive print color, along with new graphic health warnings. Also on the run? Light green, white, beige, dark gray and mustard. The dark brown came in a heartbeat, but its rich (and chocolatey!) hues seemed too appetizing - similar to the "cool" associations of the average olive.
After finding a clear winner (or loser, in in this case) the government first declared the shade to be “olive green.” But after an urgent letter from the Australian Olive Association, they changed the nickname "taupe" - no hard feelings, olives?
Thanks to the dramatic breakthrough of Australia and GfK, other governments are also adopting this shade. Ireland, the UK and France have recently passed their own "plain packaging" laws, with designs that have exactly the same flavor. Perhaps the opaque stock could get a better reputation for all the lives it could save.
[h/t Metro UK
When choosing a paint color for your home, you'll come across a range of shades of brown that, according to designers and psychologists, "visually warm a room" or "add a sense of drama." But the shade, coded Pantone 448C, is too dramatic.
Experiment results
A team of Australian researchers tried to determine the most terrible color in the world, according to the subjects. The experiment, conducted back in 2012 in seven stages, involved 1,000 volunteers. According to them, the shade in question, Pantone 448C, is the color of “sewage,” “tar,” and even “death.” According to researchers, looking at it for a long time can cause instinctive fear, panic and even nausea!
Experts jokingly note that positive quality there is only one thing about it: this brown-gray shade, reminiscent of dirt, can be obtained by mixing all the best and most pleasant colors.
Moreover, this shade is so unpleasant and ugly that in some countries they began to use it on cigarette boxes - a ploy that was supposed to reduce the number of existing and potential smokers. As time has shown, this experiment can indeed be considered successful.
After intensive research, Australian scientists believe they have found the ugliest color in the world. In fact, they are using the off-putting connotation to discourage people from smoking, and other governments may follow suit.
So what kind of horrific connotation could be so bad that it could make people break away from a lifetime's dirtiest habits?
Drum roll please! It turns out that this Pantone 448 C, a delightful shade of greenish-brownish bile with beautiful name Opaque Couche.
Cute, isn't it?
But we like it brown as a rule, (hello chocolate) and green Same. So what about this particular color that makes us go "ew"? Apparently this is how we process it.
Luckily (and apparently unsurprisingly), Opaque Couche didn't appear in any of the homes Humphrey saw, but that doesn't mean the world of interior design is safe. There are many "ugly flowers" - winners that can be found inside houses. In fact, they may even be in your home.
See what interior design experts say are the worst colors you could have in your home, then go out and buy some new paint, for God's sake."
Peach Fuzz
Peach was all the rage in home decor in the 1960s, but it started to fade into the background in the 1970s and never came back into fashion, probably because it's scary as hell. It's not like he called strong feelings or something like that.
“Peach is exactly the kind of color that is difficult to work with. It's almost impossible to design around it,” says Humphrey, “and in fact, it's very outdated.”
From the point of view color psychology When it comes to home accessories or clothing, peach can make us feel warm and sunny (and a little feminine), but when you apply it to the walls and try to squeeze it in color scheme, Peach goes from cheerful to mood-destroying, according to Humphrey.
Orange Popsicle
Orange shades are not easy. In small doses, we mostly see orange, like warm, a little fiery, and a little vintage. And it's not a color that people immediately hate. Orange occurs every few years for a short stay in home design, but it never lasts long.
"While I generally love this color, I think it's quite difficult to work with," says Humphrey. “He's just too active. When applied to walls, it has a 'wow' effect, but not in a good way.”
Blazing Yellow
Yellow has always been a color in home design. It's sunny. It's bright. This is a generator good mood for your home, right?
Not always.
"You have to be very careful with it," Humphrey says. “While I can see some oil yellows being perceived as bright and fun, bright yellows are aggressive. They can make people feel anxious."
Even without a panic attack large room, full of bright yellow color looks all-consuming. And an overabundance is always ugly.
Poppy Red
“Red is just a very aggressive color too,” Humphrey says. And if you see a lot of red, you probably expect to see it, look at the color red. It's clear?
But some shades are not only irritating, they're also a little nauseating. This shade of red coral combines the worst parts: a little pink, a little pure red, a little 80s neon and the combination of them is something we want far, far away from our walls.
But this does not mean that all red shades are disgusting. Deep, bright red is a great color for front door. “Who doesn’t love a bright door on a beautiful home?” Humphrey asks.
Parfait Pink
Dusty pastel shades are popping up in design magazines, but be careful before you cover your bedroom walls with these muted mauve shades. They top Humphrey's list of the worst colors for your home.
"Brightness in paint lifts the mood of a room," she says. And the dusty look of this shade sucks all the brightness out of the room. Besides, let's be honest, it's really more color, which you would expect to see on cases for toilet paper hand knitted by your grandmother, not on your living room walls.
So what should you use instead? As you can probably imagine, neutral shades generally work best for walls.
“I like things that straddle the line between modern and timeless,” says Humphrey. She recommends Benjamin Moore's Revere Pewter - gray with a beige mix for timeless, stylish appearance because at the end of the day, the thought “What was I thinking???” can come to mind any day.
According to scientists, all of the shades listed below negatively affect both a person’s mood and his lifestyle. What is wrong with the bright, saturated and such beautiful colors? Read our article.
And while everyone is entitled to their personal opinion, we think many will agree with the results of a study conducted by Australian scientists that sheds light on the ugliest colors in the world.
A little earlier, a color outsider was revealed: "olive green" color, which was considered so ugly that they decided to use it to design cigarette packs. And all in order to discourage people from bad habits.
I can't say this color is ugly. I've seen pants in a similar shade and they looked great. But when people choose a paint color, they a priori want it to give them joyful emotions in the future. Olive green is more likely to make you feel depressed and lifeless. A real feel-good killer. Heather HumphreyFounding partner of design firm Alder and Tweed
And, of course, olive green is not the only color that becomes “ugly” by taking up too much space in your home. So, what colors are best to avoid when designing the interior of your home?
Dark peach color
Incredibly popular in the 60s of the 20th century, today this color can instantly age the interior of your home. As for the psychology of color, Humphrey says that there is no large quantities(for example, in home accessories) dark peach is welcome. But when it comes to large spaces, decorated with this shade, it becomes overwhelming and depressing for the mood of the owner.
Orange
Humphrey believes that the color orange has a "wow" effect, but not in a positive way. The color is too overwhelming for the walls of the house, and besides, orange stimulates the appetite. Long live a constantly growling stomach!
Dazzling yellow color
Butter yellow is an invigorating and joyful color, but it’s too bright... This “ lucky color” turns into a real aggressor and makes people feel anxious and restless. When used in large quantities, it becomes so intrusive that it turns into a simply disgusting color.
Orange-red color
Bright colors usually act as “provocateurs” of human emotions; you hardly want to create such a tense atmosphere in your home. And Humphrey notes that the orange-red hue is a combination of two bright colors, from which it is better to stay away when developing a design.
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